The explosion of digital advertising over the past years has caused huge problems of waste, fraud and general disengagement from traditional banner and video advertising. Native advertising has become the … Read the whole story
WPP programmatic media unit Xaxis has agreed to acquire Triad Retail Media, a supply-side platform for retail commerce sites that want to sell ad … Read the whole story
Undertone, a division of ad-tech holding company Perion Network Ltd., has named Robert Schwartz president and general manager, and promoted Eric Franchi to senior … Read the whole story
AOL and Integral Ad Science (IAS) announced on Thursday an expansion of its two-year relationship, with AOL integrating IAS pre-bid viewability targeting into its … Read the whole story
LiveRamp on Wednesday announced the launch of IdentityLink, a product aimed at unifying siloed data across on- and offline channels. LiveRamp offers the ability … Read the whole story