DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital and social platforms, said it has expanded its mobile in-app viewability offering … Read the whole story

The Direct Marketing Association (DMA) this week at &THEN in Los Angeles began rallying the industry to develop new guidelines specifically for retail stores. Read the whole story

Triton Digital, a technology provider in the audio industry, announced that SoundCloud has selected its programmatic audio advertising exchange, a2x, to monetize SoundCloud's digital … Read the whole story

The Trade Desk's IPO provides a unique opportunity to see both how viable ad tech companies are in the public markets as well as … Read the whole story

Videology, a provider of software for converged TV and video advertising, has released the latest installment of its Knowledge Labs educational series, which focuses … Read the whole story

The latest figures put UK viewability at just 49% (including fraud), which is pretty depressing -- but could some of the UK's malaise be … Read the whole story

Video inventory management platform SpotX, and BrightLine, a provider of advanced TV and over-the-top (OTT) advertising announced a partnership to automate the purchasing workflow … Read the whole story

Drawbridge announced that TapFwd will begin to use its Connected Consumer Graph to better leverage the relationship between on and offline data points associated … Read the whole story