RTBlog
Hundreds, maybe thousands of jobs, are available in the ad tech/martech sector. Their functions are more specialized than ever. Are these actual openings or are companies just testing the waters? Read the whole story
The integration allows marketers to negotiate valuable inventory from more than 500 publishers. Read the whole story
In light of the planned closure of Facebook's ad exchange FBX, IgnitionOne has released results of its Q3 2016 Digital Marketing Report. The results … Read the whole story
BlueVenn, a U.K.-based marketing automation and customer analytics provider, has launched operations in the U.S. in Boston. The company's BlueVenn Marketing Platform offers marketers … Read the whole story
Wall Street investors aren't so sure the nearly $85.4 billion deal that AT&T is proposing for Time Warner will be an easy ride. Early … Read the whole story
Yieldbot, a marketplace for real-time consumer intent, named Emma Weisberg SVP, marketplace strategy, a newly created position. Read the whole story
- COMMENTARY
Facebook’s recent revelation -- and subsequent apology -- that it had miscalculated video viewing times over the past two years was a bad piece … Read the whole story
- COMMENTARY
Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution, according to Zaius, a B2C solutions provider. Read the whole story
