The $85 billion merger between AT&T and Time Warner would be a historic deal and form a giant, to be sure. There are implications for advertising, programmatic TV, data, data-driven … Read the whole story
Ad-tech company Turn this week released Advanced Audience Insights, a new solution to analyze consumer data and create targeted segments. Using data clustering, the … Read the whole story
AdTheorent, a provider of data-based predictive tools, used a new ad unit to survey voter sentiment after the third presidential debate. The unit layers … Read the whole story
The latest controversy about Google's ad-targeting capabilities comes with a post from ProPublica that raises concerns about a policy change this past summer that … Read the whole story
Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly … Read the whole story
We can now technologically hook together systems powering paid (ad-tech) and owned (mar-tech) channels to deliver more relevant, seamless marketing experiences across these channels. … Read the whole story