LiveRamp announced that it will acquire the startups Arbor and Circulate for $140 million to bolster its people-based marketing goals. Arbor, a data provider … Read the whole story

Facebook is in the news again, reporting ad-metric errors and inconsistencies. I think this is a great thing for our industry! No, this is … Read the whole story

Facebook's imbroglio concerning fake news and the misrepresentation of metrics is having an impact on ad-tech stocks like Rubicon Project. Richard Tullo, research analyst … Read the whole story

"You can't expect fake news sites to close themselves," the head of the Interactive Advertising Bureau says. IAB President Randall Rothenberg isn't sure sites … Read the whole story

Viewers don't discriminate between editorial and branded content. Four in 10 U.S. adults watch branded video content at least once a week. Read the whole story

Placemedia, a programmatic supply-side platform for TV, said it's teamed up with Rubicon Project, to expand access to programmatic television (PRV) advertising demand. Read the whole story

Phunware, a multiscreen as a service real-time audience platform, announced a partnership with data platform Pixalate to fight ad fraud. Phunware will use Pixalate's … Read the whole story