TubeMogul's research on the changing nature of GRPs-Gross Rating Points--finds that advertisers need to buy 37% more primetime ads to get the same reach on TV as they did four … Read the whole story
Vistar Media, a technology firm that's created a marketplace for out-of-home media, announced partnerships with LiveRamp and Acxiom. It will activate first- and third-party … Read the whole story
Digital advertising requires creating unified, but also diverse and personalized experiences. Brands need to start thinking small in their big advertising campaigns. If you're … Read the whole story
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmatic audio ads. Adform clients will be able to purchase 15-second or 30-second … Read the whole story
As companies continue to try to build end-to-end marketing tech stacks that bring data together from across media channels and from every corner of … Read the whole story
Connatix, the native advertising platform for advertisers and publishers, has partnered with GeoEdge, the ad security and quality management provider. Announced on Tuesday, the … Read the whole story
In a move that bodes poorly for net neutrality, President-elect Donald Trump named two outspoken opponents of regulation to the transition team. Read the whole story
Mobile data exchange adsquare announced the addition of new data providers to its existing portfolio, including 42Matters, Adgnitio, Grapeshot, Mobilewalla, and oneAudience. Read the whole story
The late lamentable exercise known as the 2016 Presidential election left a number of Americans wondering if there wasn't a better way to run … Read the whole story