Facebook has bet the farm on Facebook Live, its live-streaming video capability. Now it's testing real-time ads for Facebook Live. Read the whole story
While cross-device technology enables marketers to link devices across screens, establishing attribution and maintaining a high level of accuracy with extensive reach can be … Read the whole story
AppNexus has banned Breitbart News, the ultra-conservative news outlet that was led by Steve Bannon, who's now President-elect Trump's chief strategist, from its ad … Read the whole story
As brands and agencies continue to shift dollars to programmatic campaigns -- two-thirds of display media is now purchased programmatically, according to eMarketer -- … Read the whole story
Berlin-based Adjust, a mobile analytics and attribution firm, said it joined a dozen mobile ad network and app marketing platforms in a mission to … Read the whole story
The increase will come, specifically, from publishers adoption of header bidding, a shift away from fixed CPMs and better pricing software. Read the whole story
Were the numerous projections from so many reputable research companies and their media partners that far off the mark? No. Especially when you throw … Read the whole story
Cincinnati-based media agency Empower MediaMarketing said it has expanded its trading platform by integrating programmatic TV buying capabilities via partnerships with Videa and WideOrbit. Read the whole story
The worst thing about the President Elect dismissively tweeting about the "failing New York Times" isn't that he used it to display his power … Read the whole story