Real-time marketing remains confusing but it will be redefined in 2017, according to ShareThis CEO Kurt Abrahamson. Plus, we'll see a flight to ad quality this year as the value … Read the whole story
This year, programmatic capabilities will come to native advertising, according to Dan Greenberg, co-founder and CEO, of Sharethrough, a provider of native advertising software … Read the whole story
Today, brands have a wide range of data to analyze that can inform their marketing and advertising strategies, which can include anything from DSP, … Read the whole story
While digital media startups are hardly rare, it's probably safe to say that few executives have co-founded, incubated and been instrumental in driving the … Read the whole story
Pandora, a media brand synonymous with digital audio, Wednesday unveiled a "muted" video ad, as well as a responsive mobile display unit, both of … Read the whole story