RTBlog
Charlie Fiordalis, Chief Digital Officer at Media Storm thinks digital media needs to move toward a viewable time spent currency, and he sees more vertical integrations as viable, potential rivals … Read the whole story
A new report finds that 72% of marketers consider data analysis more important than social media skills. The finding, is part of a report … Read the whole story
The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) … Read the whole story
- COMMENTARY
Refusing to buy into walled gardens is hardly a realistic or wise option, given today's overriding mandate for a consumer-led, audience-based strategic approach, agreed … Read the whole story
