Facebook's plan to show ads in the middle of its videos and do a revenue-sharing arrangement with publishers is an interesting one. Facebook, like any other media company, is looking … Read the whole story
More than 25% of Havas Group's 20,000 employees have taken a new certification program, "100% programmatic," run through the Havas University platform. The global … Read the whole story
Gravy Analytics announced on Tuesday a $7.7 million funding round spearheaded by Spring Lake Equity Partners, finalized in December. Gravy Analytics is a mobile … Read the whole story
The global advertising landscape experienced "unprecedented change" in 2016 with data, automation, ad quality, transparency, and the "quest for tangible results taking center stage," … Read the whole story
Tapad, a provider of cross-device marketing technology, said it's opening a hub in the Nordic region on January 16. The company plans to hire … Read the whole story
At a time when it seemed like everyone was just about talked out on the subject of "programmatic," Scott Hagedorn changed the conversation, reminding … Read the whole story
Today's journalists are short on time and a proper online newsroom. Access to key features, says the report, can mean the difference between your … Read the whole story