A study from Operative of more than 300 advertising and publishing executives in the U.S. found that advertisers might be embracing automated buying, but publishers are feeling the strain as … Read the whole story
Michele Toller, Empower MediaMarketing's VP, offline investment and activation, uses a new BIA/Kelsey report on the 2017 outlook for programmatic in local TV as … Read the whole story
Audience data company Eyeota has partnered with Pacific Data Partners to provide B2B audience data to clients, enabling marketers to implement more effective B2B … Read the whole story
Ad companies can determine many users' identities by examining publicly available data from social media services, according to a new report. Read the whole story
In the final days of 2016, the website of the Wisconsin Department of Natural Resources got a bit of a refresh. Unless you were … Read the whole story