Criteo, now calling itself a performance marketing technology company, reported earnings for Q4 '16 and ffscal year '16. In Q4 2016 revenue increased 43% … Read the whole story

Programmatic marketing provider Rocket Fuel Inc. generated 97% year-over-year revenue growth from its platform solutions business. The firm announced earnings for Q4 and fiscal … Read the whole story

A new study conducted by Neuro-Insight found that the value of high-quality editorial is 16% more personally relevant and engaging than social news feeds. Read the whole story

Size does matter-as in the size of digital display ads when it comes to the CPM values, according to the findings of a whitepaper … Read the whole story

Factual, a location data firm, announced plans to expand in Europe and provide additional regional support for international partners. As part of the expansion … Read the whole story

Cross-screen video ad platform Innovid said the Media Rating Council (MRC) extended its accreditation for desktop and mobile digital video and display-served ad impressions, … Read the whole story

A core selling point for mobile measurement platforms is the ability to serve as a central data collection point for hundreds or thousands of … Read the whole story

Audience measurement and data management platform for over-the-top (OTT) and connected TV, Tru Optik, has partnered with LiveRamp to offer targeted OTT and connected … Read the whole story

Advertiser boycotts of TV and/or the news media aren't new. But where does it go now -- with the auger of "fake news" clouding … Read the whole story

A number of groups have already sent open letters to President Donald Trump. At the outset of the transition period, the National Press Club … Read the whole story