Adyoulike, a European-based artificial intelligence-based (AI) native in-feed advertising platform, has launched a new server-to-server (S2S) header bidding solution in an already crowded U.S. … Read the whole story

Native ad-tech firm Nativo said it will offer advertisers the ability to access its True Native and native video ad formats programmatically. Read the whole story

The rise of header bidding has been championed by publishers as a way to increase control and grow revenue. Server-to-server solutions take the process … Read the whole story

This week's announcement of OpenAP, an advanced audience platform for cross-publisher targeting, was met with expressions of praise and optimism by a number of … Read the whole story

Google could use a friend right now as politicians grill it and brands pull spend. But if you're a tax avoidance specialist on the … Read the whole story

I admit to an overwhelming amount of schadenfreude at the challenges recently faced by Uber. After all, its behavior has been egregious for ages. … Read the whole story