RTBlog
Google's woes continue to mount as AT&T and Verizon join a growing list of marketers suspending advertising with the company over concerns about extremist content on YouTube. Read the whole story
Content discovery platform Outbrain launched a tool it's calling Automatic Yield that aims to which aims to offer publishers proprietary insights into all aspects … Read the whole story
The Rubicon Project said it offered equity shares in the company to Michael Barrett, its newly appointed president and CEO. The material inducement to … Read the whole story
- COMMENTARY
With publishers adopting header bidding in droves, it's clear they're increasing revenue, sometimes dramatically, by replacing their waterfalls. Across the board, eMarketer found 48% … Read the whole story
Arun Kumar has been named chief data & marketing technology officer of IPG Mediabrands, a new role inside Interpublic's media operations. Kumar, who most … Read the whole story
Drawbridge and outstream video provider Teads are teaming up to help marketers and agencies access and use programmatic video inventory on both desktop and … Read the whole story
SpotX, a video inventory management platform, released full-year growth figures for 2016. The Colorado-based company reported expansion throughout the Asia-Pacific region and Europe, and … Read the whole story
Invoking a graphic design first used in its trademark 1966 cover story, "Is God Dead," the latest edition of "Time" magazine poses the more … Read the whole story
- COMMENTARY
For marketers navigating the complexities of digital advertising, where context and message are often inseparable, it raises some very tough questions. Read the whole story
