True post-purchase experience reinvention is required as consumers buy more online, particularly larger items where tracking data is often inconsistent and spread across many freight and white glove carriers.
According to LeanIn.Org and McKinsey & Company, in a comprehensive study of the state of women in corporate America, women are less likely to receive the first critical promotion to manager (so, far fewer end up on the path to leadership)
According to a commissioned industry study of marketers at large brands across several sectors, LiveRamp, an Acxiom company, found that that people-based marketing has become a strategic imperative for marketers.
According to a new Report from Magisto, traditional marketing leadership teams, infrastructures, budgets and "best practices" are anchored in a non-digital history where marketers control a singular message through top-down broadcast advertising. That approach to marketing is teetering on the edge...
a recent Pew Research Center survey, authored by Andrew Perrin, finds that the share of Americans who have read a book in the last 12 months (73%) has remained largely unchanged since 2012.
Email usage is on the rise, driven primarily by consumers' shift to mobile. At the same time, email is less formal in a world that is moving toward texting and emojis, and in which smartphones are the preferred device for accessing email.
Companies are trying to better leverage customer data to gain a richer understanding of their prospective customers. This study finds that marketers' primary focus in leveraging customer data is to improve segmentation and targeting.
Using the latest tools and insights from neuroscience to measure, understand and affect human decision making, MediaBrix authorized a study to test different ad delivery methods.
Data, measuring U.S. Google desktop text ad activity on the top 50,000 keywords in the retail category, December is the top month of the fourth quarter for paid search ad spend, followed by November and October in descending order.
48% of all customer journey interactions occur in social channels. And in the "UPS Pulse of the Online Shopper" report, 34% of consumers state that social media influences their purchases.