• Mobile Advertising From Behind The Eyes
    The software company Sharethrough recently commissioned a study from Nielsen to determine how consumers visually process mobile ads. The study applied eye tracking and neuroscience, the study of subconscious reactions in the brain, to mobile advertising.
  • Half Of Shoppers At Top Retailers Are Mobile
    According to new 2015 data from comScore Inc., in the new mobile economy, many U.S. consumers' home desktop PCs are fossils gathering dust as these consumers rely almost entirely on smartphones and tablets to access the Internet. In fact, says the report, 10% of U.S. Internet users only access the Internet on mobile devices.
  • Email Targeting Still Simplistic
    A recent study by The Relevancy Group, reported by eMarketer, finds that, despite plans to increase personalization efforts, email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.
  • For Millennials 13-24, Digital Delivers!
    Focusing on an under-researched segment of teens and young adult Millennials, a large driver of digital content consumption was that for the 62% majority, digital content just makes them feel good about themselves vs. 40% reported for TV.
  • Digimedia, Telenovelas, AD-Skip And Post Boomers Drive Product Placement Growth
    Global branded entertainment revenues posted faster year-on-year growth in 2014, as paid placements in television, film and digital media, combined with consumer event marketing and sponsorships, posted a 6.3% increase to a record $73.27 billion.
  • Instagram Fastest Growing Social Network
    The number of US Instagram users increased nearly 60% in 2014, bringing the social network's US monthly user base to 64.2 million people, according to new figures from eMarketer.
  • Time Shifting Has Become The Default
    Among 1,210 TV viewers aged 16-74 who watch at least 5 hours of TV per week and who have broadband access at home, ad avoidance is a factor in time-shifting, but not the main one. 60% of respondents cited the convenience of watching on their own time as the primary benefit, vs. only 37% saying skipping ads was favored.
  • TV Delivers Reach And Immediacy; Digital More Measurable And Targetable
    With the rise of professional digital video content over the past five years, leading marketers have begun to move all or a portion of their TV budgets into digital video efforts.
  • Style over Substance For Saint Patty's Day Revelers
    According to the Market intelligence agency Mintel, while brand awareness rises to the top of factors driving purchase among overall beer drinkers, craft beer drinkers are more discerning and most likely to say that beer style, such as an IPA or stout , is important in product selection.
  • Mobile The Choice For Local Shopping
    According to a new study from the Local Search Association, titled The Mobile Fanatics - How Mobile is Transforming Local Shopping, 60% of US adults now typically choose smartphones or tablets over PCs to find information before buying products and services offline.
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