Publishers, broadcasters, social media, content creators and creative/digital agencies are wooing brands to the lucrative branded/sponsored video market. Media publishers of all varieties now have content labs or studios available to create and distribute native, branded or sponsored video content for brands.
The retail industry is now shifting to smaller stores. In 2015, small format retail categories - drug, dollar and convenience stores - outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market.
Not only do CMOs need to adapt, they must lead the way in utilizing data and new tools to drive deeper into customer insights and create impactful brand experiences.
Brand owners are no stranger to the rapidly growing U.S. Hispanic market. With a population of 57 million people and over $1.3 trillion in spending power, it's hard to ignore the opportunity.
Of almost 10,000 adults aged 18-37 across 13 countries, Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including health and beauty items, groceries, and clothing/fashion.
76% of subscribers were inactive in Q4 in the consumer services sector, and only 4% were active within 90 days; B2B engagement showed 91% of subscribers inactive and only 2.2% active within 90 days.
1 in 10 messages actually get a response from a brand, 30% of Millennials engage with a brand on social at least once a month, and 14% of Baby Boomers initiate conversations with brands on social at least once a month.
76% of Business to Business (B2B) marketers rank the top most significant objective for 2017 as B2B lead generation.
Professionals across industries recognize the need for digital transformation, but gaps in organizational and technical infrastructure make it difficult for businesses to adequately address user needs.
Only 16% of business leaders projected a large profit gain from their IoT investment. Yet post-adoption, 32% of executives realized those gains.