Listen Up! Digital And Younger Listeners Changing Radio
According to Jacobs Media's new study of core radio listeners, the impact of digitally delivered media continues its rise, providing both opportunity and challenges to traditional radio broadcasters. The media habits of 11 different format core audiences, and five generations from Boomers to Millennials, find different patterns of radio consumption, says the report.» 0 Comments
American Seniors and Digital Technology
According to the Pew Research Center, America's seniors have historically been late adopters to the world of technology compared to their younger compatriots, but their movement into digital life continues to deepen. This study includes a unique exploration not only of technology use between Americans ages 65 or older» 0 Comments
Female Teens Spending Less!
According to the Piper Jaffray 27th semi-annual "Taking Stock With Teens" market research project, teen spending contracted just 1% from the Fall of 2013, compared to more substantial declines previously. Across both the upper and average income groups, teen male spending is up 4% from Fall 2013. This compares to continued mid-single digit declines among females.» 0 Comments
"Prove It!" Says The American Consumer of Ad Claims
According to a recent YouGov Omnibus survey, 50% of Americans who are aware of advertising don't trust what they see, read or hear in advertisements. 44% think that advertisements are dishonest. 58% of all Americans thinks that there should be stronger requirements for proving claims in advertising» 0 Comments
Hispanic Millennials: The First Mobile-First Generation
According to a report from Univision and the Interactive Advertising Bureau, there are 17 million Hispanic millennials in the United States today that are between the ages of 18-30 years old, and 76% of U.S. Hispanic adults, with a mobile device, own a smartphone, up from 67% of the overall population.» 0 Comments
Best Available Screen is the TV Set In The Home
According to the LRG eleventh annual study on HDTV, HD has become more prominent in US households in recent years. (1st Q, 2014) HDTV sets may now be ubiquitous, but the majority of the growth of HDTV has come in just the past five years, and there is still room for progress.» 2 Comments
Inc. 500 And Fortune 500 Latching On To Social Media
According to The Center for Marketing Research at the University of Massachusetts Dartmouth annual in-depth study on the usage of social media in the fastest-growing corporations in the US, the use of LinkedIn by Inc. 500 companies grew to 88% this year, maintaining the number one spot. This latest iteration proves that social media has penetrated parts of the business world at a tremendous speed, showing that corporate usage of social media within the Inc. 500 has changed in the past 12 months» 0 Comments
Trusted Content Closes Vendor Selection
According to new content marketing research by the Chief Marketing Officer Council, in partnership with NetLine Corporation, insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. Content downloaded from trusted sources on the Internet is essential to pre-sales discovery, qualification, and selection of vendors.» 1 Comments
Marketers Want To Reinvent Themselves, But How?
According to a recent study by Adobe Systems, marketers know they must reinvent themselves, but don't know how. 64% of marketers expect their role to change in the next year and 81% in the next 3 years.» 0 Comments
YouTube The Most Engaging Social Site
According to the first edition of Shareaholic's "Social Referrals That Matter" Report, a look at the average visit duration, pages per visit, and bounce rate for visitors referred to sites from each of the top 8 social media platforms, YouTube drives the most engaged traffic.» 0 Comments
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