According to a new survey by PunchTab, 81% of moms will engage more with a brand when offered some type of reward, and rewards can work to increase a brand's social following, boost positive word-of-mouth and drive more sales. Also, elite status or early access to products can be effective behavior motivators.» 0 Comments
According to the recent Business Confidence Survey by Insperity, small business owners are showing a willingness to hire more employees amidst signs of expanding business activity. More than 40% of respondents say they are adding employees, up from 28% last October;» 0 Comments
According to a new report from Brand Perfect, considering global publishing for a digital generation, sales of tablets and smartphones will outstrip desktop sales by two to one, with tablets alone on target to do so in 2013. The report, Adventures in Publishing, concludes that this expansion demonstrates the need for brands to focus their advertising strategies more heavily on these platforms. However, 93% of the publications reviewed in the report have yet to offer true multi-device viewing, yields the study.» 0 Comments
According to Nielsen's U.S. Entertainment Consumer Report, consumers in households earning an average annual income of $66,000 account for more than 70% of spending on entertainment, like books, video-on-demand and music. Not only did the survey find that these high entertainment spenders have more discretionary income than low or moderate spenders, they also participate in more entertainment activities.» 0 Comments
According to a recent report from Roger Dow, President of the U.S. Travel Association, on how tourism benefits the U.S. economy, direct travel spending in the United States totaled $855 billion in 2012, generating $2 trillion in economic output and more than $129 billion in tax revenue. Travel directly employed 7.7 million Americans and was among the top 10 employers in 48 U.S. states and the District of Columbia.» 1 Comments
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers interact with businesses, making an understanding of the trends, strengths, and weaknesses of both tablets and smartphones important in serving mobile customers. Another perspective in the ongoing and growing interest in mobile marketing and advertising.» 1 Comments
According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global DOOH revenues will grow at a slightly accelerated 12.6% in 2013, as global economies stabilize and DOOH operators move forward with expansion plans delayed in the second half of 2012.» 0 Comments
A new report conducted by the Virtual Edge Institute, commissioned by Freeman, shows that attendees are increasingly turning to their screens to engage with organizations. Just under 80% of survey participants produce physical events, with 70% of those respondents also producing online events.» 0 Comments
According to the results of The Sage SMB Survey on Mobile Devices, laptops (80%) and smartphones (81%) are the most common devices used remotely by employees to access work-related information when they are not in the office, followed by tablets (57%).» 0 Comments
According to a new study by Zogby Analytics for the Digital Advertising Alliance, 40.5% of respondents chose targeted ads, while another 27.6% were content to see both. Only 16.1% preferred random ads, with 15.8% unsure.» 3 Comments
Center for Media Research