• Non-Food FSIs Up 8% in First Half of 2014
    According to new data from Kantar Media, free standing insert (FSI) coupon activity increased 3.4% based on coupons dropped during the first six months of 2014, versus the same time period in 2013. FSI coupons within Non-Food categories increased 8.2% to represent 65% of the 158 billion FSI coupons distributed during this period.
  • Three Quarters Of Global Internet Users Watch TV Daily, But Not Satisfied
    According to global research consultancy TNS, adults around the world remain hooked on TV, but the consumption habits of content-hungry viewers are changing rapidly. TV sets alone are no longer enough to satisfy the appetite for content.
  • American Spending Trends Signal Rising Confidence
    According to the results of The Harris Poll of U.S. adults surveyed online between June 11 and 16, 2014, Americans are loosening their purse strings in several key areas, backing off of several key efficiencies and cutbacks in comparison to a year ago, indicating more confidence in their financial prospects for the near future.
  • Online TV Complements Traditional But 18-24 Year Olds Aren't Keeping Up
    Americans aged 18-24 watched a weekly average of a little less than 22 hours of traditional TV during Q1 2014. That was a 95-minute drop-off from Q1 2013, which in turn had been down by 80 minutes from the year before. In the space of 3 years, Q1 TV viewing by 18-24-year-olds dropped by a little more than 4-and-a-half hours per week.
  • 52 Million US Viewers Watch Original Digital Video Each Month
    Americans are increasingly embracing original digital video programming, preferring that type of content to news, sports and daytime programming on television, and like it almost as much as they do primetime TV. The research reveals that 22% of American adults watch original digital video each month, bringing the audience to 52 million per month. This represents a 15% increase from 45 million per month, reported in 2013.
  • Half of Marketers Comfortable With Marketing Automation; Other Half Underfunded
    According to The State of Marketing Automation 2014 report, Marketing Automation systems which were used primarily for email automation have now become sophisticated platforms capable of transforming organizations' revenue generating capacity.
  • Mobile Apps Used In-Store To Confirm or Find Alternatives
    According to the CFI Group's Retail Satisfaction Barometer, the use of mobile applications for shopping purposes doubled in the past year, with 41% of consumers actively using mobile apps to hunt for information while shopping. Mobile provides an additional channel for shoppers looking for the most convenient avenue to purchase relative to their lifestyle.
  • Abandoned Cart Emailing That Performs
    The study found that personalized abandoned cart emails that show the actual customer cart had 25% higher transaction rates than abandoned cart emails that just linked back to the brand's Website. And, personalized subject lines had 12% higher unique open rates than mailings without personalization.
  • Americans Becoming Self-And-Spend Centered
    Renewed consumer spending is in line with pre-recession trends and consumer optimism is higher than it's been in years. The outlook for 2014 continues the positive trend with spending expected to increase further by 3.6%, more than three times the projected rate of inflation for the year.
  • Digital Not Living Up To Its Promise, Say Marketers
    The majority of digital marketers say that digital advertising hasn't lived up to its promise and feel that branding ads bought via programmatic methods raises concerns. They are searching for the best way to connect with consumers on an emotional level.
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