• Mobile Video Massive As Mobile And Video Integrate
    Publishers, broadcasters, social media, content creators and creative/digital agencies are wooing brands to the lucrative branded/sponsored video market. Media publishers of all varieties now have content labs or studios available to create and distribute native, branded or sponsored video content for brands.
  • Short And Sweet Shopping Trips
    The retail industry is now shifting to smaller stores. In 2015, small format retail categories - drug, dollar and convenience stores - outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market.
  • CMOs Are Positioning For CEO Job
    Not only do CMOs need to adapt, they must lead the way in utilizing data and new tools to drive deeper into customer insights and create impactful brand experiences.
  • Spanish-Language TV Advertising ROI Outperforms English
    Brand owners are no stranger to the rapidly growing U.S. Hispanic market. With a population of 57 million people and over $1.3 trillion in spending power, it's hard to ignore the opportunity.
  • Store Loyalties Elusive
    Of almost 10,000 adults aged 18-37 across 13 countries, Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including health and beauty items, groceries, and clothing/fashion.
  • Mobile CTO Rates Almost Equal Desktop
    76% of subscribers were inactive in Q4 in the consumer services sector, and only 4% were active within 90 days; B2B engagement showed 91% of subscribers inactive and only 2.2% active within 90 days.
  • Millennials Follow Brands; GenX , Contests; and Boomers, Promotions
    1 in 10 messages actually get a response from a brand, 30% of Millennials engage with a brand on social at least once a month, and 14% of Baby Boomers initiate conversations with brands on social at least once a month.
  • Qualified Buyers Leaving Websites Before "Capture"
    76% of Business to Business (B2B) marketers rank the top most significant objective for 2017 as B2B lead generation.
  • Digital Transformation Facing Hurdles
    Professionals across industries recognize the need for digital transformation, but gaps in organizational and technical infrastructure make it difficult for businesses to adequately address user needs.
  • IoT May Be Security Sensitive
    Only 16% of business leaders projected a large profit gain from their IoT investment. Yet post-adoption, 32% of executives realized those gains.
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