Email Newsletters Convert Best For B2B; Sales Emails For B2C
Posted by Jack Loechner on Feb 22, 6:15 AM
Results from an Econsultancy survey released in February, conducted in partnership with the Email Experience Council of the DMA, and reported by Marketing Charts, show that 55% of client side marketers are using lead source to personalize/segment their mailings, while 53% are using demographic data. And, although only 49% currently personalize emails based on behavior, including recent purchase, time on site, and pages viewed, almost one-quarter plan to do so in the near future. By contrast, the proportion who already factor in business information is roughly equal to those who have no plans to do so (46% vs. 45%).
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CPG Tops Video Ad Spend
Posted by Jack Loechner on Feb 21, 6:15 AM
According to statistics from online ad server YuMe, the CPG (consumer packaged goods) category was the top online spender of 2011, making up 24% of dollars spent. Health/Pharmaceutical advertising made up 16%, a 400% year-over-year increase from 2010.
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Newspaper Websites Strong, Attracting Upscale Readers
Posted by Jack Loechner on Feb 20, 6:15 AM
According to the Newspaper Association of America, based on data provided by comScore, newspaper websites in the fourth quarter of 2011 averaged more than 111 million monthly unique visitors, an increase of more than 6 million compared with the same period a year ago. The analysis also indicates continuing strong performance in other key engagement and demographic metrics important to advertisers, with 63% of all adult Internet users visiting newspaper websites.
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New Social Media Tools Rule
Posted by Jack Loechner on Feb 17, 6:15 AM
According to a recent conducted in-depth study on the usage of social media in fast-growing corporations by The Center for Marketing Research at the University of Massachusetts Dartmouth, the Inc. 500 (the fastest-growing private U.S. companies compiled annually by Inc. Magazine) was outpacing the revenue based Fortune 500 in their use of social media.
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SMBs Missing Email to Social Collaboration
Posted by Jack Loechner on Feb 16, 6:15 AM
According to The State of Email Marketing in SMBs, by GetResponse, most small-to-midsize businesses (SMBs) have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any type of email-to-social collaboration, limiting the potential of cross-channel marketing.
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Consumer Spending Adjustments Have Become Habits
Posted by Jack Loechner on Feb 15, 6:15 AM
According to an exclusive consumer survey conducted for STORES by BIGinsight, the budget tightening that consumers have endured for four years isn't showing signs of stopping, writes Sandy Smith. Despite positive holiday sales figures, it appears that many of the changes that consumers have made in spending habits are becoming hardened. Phil Rist, executive vice president, BIGinsight, says "... events that have transpired over the past four years have forever changed consumers... evidenced in what they deem expendable and untouchable purchases... the retail landscape will likely never be the same... "
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Socially Recommended Online Video Ads Increase Performance
Posted by Jack Loechner on Feb 14, 6:52 AM
The explosion of social networking has opened up a massive opportunity for advertisers to open a dialogue with their audiences, says the report, particularly via video campaigns that make brand ambassadors of opinion leaders in social spaces. Social video advertising has grown rapidly, more than doubling in size every year since 2009, and direct engagement metrics are strong. Unruly has delivered over 1.34 billion social video views, with an average 1.95% of viewers clicking through for more information, and 0.94% sharing the video.
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No Time For Mobile, Go Shop!
Posted by Jack Loechner on Feb 13, 6:15 AM
According to the February 2012 survey, conducted by BIGinsight, the average US consumer celebrating Valentine's Day this year will spend $126.03 on traditional merchandise, up 8.5% from last year, and marking the highest average in the NRF Valentine's Day Consumer Intentions and Actions Survey's 10-year history. Total spending for the day is expected to reach $17.6 billion, up 12% from $15.7 billion last year.
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Midscale Restaurant Goers Want Speed and Value
Posted by Jack Loechner on Feb 10, 6:15 AM
According to a recent Mintel foodservice study, 80% of family restaurant-goers who are eating out less in general are doing so because of budgetary reasons. Due to this and other challenges, family restaurant sales are expected to decline by 7% over the next four years, says the report. The family midscale segment has been the most negatively impacted, says the report, and the next few years aren't expected to show an upward swing.
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4.6 Billion Dollars Saved By Consumers With Coupons
Posted by Jack Loechner on Feb 9, 6:15 AM
According to the 2012 NCH Coupon Facts for the U.S. CPG coupon industry, $470 billion of coupon value was offered by consumer package goods (CPG) marketers to U.S. consumers last year, a 26% increase over the pre-recession period of 2007. Value-conscious shoppers responded by redeeming $4.6 billion in savings, an increase of 12.2% over the year prior, and 58.6% higher than five years ago. During 2011, 3.5 billion coupons were redeemed, up 6.1% from 2010, and 34.6% since 2007.
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