• Salesspeak Needs A Brushup
    According to Corporate Visions, Inc., survey results reflecting the responses of more than 700 business-to-business (B2B) marketers and salespeople from around the world, regarding their level of confidence when it comes to having key customer conversations, showed a disconnect between where salespeople feel pressure and how well their companies prepare them for these critical conversations.
  • High-income US Households Find Quality At Warehouse Clubs
    According to new research from Mintel, 38% of high income consumers believe store brand or private label brands at warehouse clubs are comparable to name brand items in terms of quality, while 44% of households earning $150K think this way.
  • Strategic Priorities For Digitizing Business
    Executives say their CEOs are more involved in digital efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals. Yet the latest survey also finds that many respondents say their companies must address key organizational issues before digital can have a truly transformative impact on their business.
  • Best Year For Facebook Brand and Media Engagement
    According to a new study from Socialbakers, the average Facebook brand's post generated an engagement rate of 0.16% in the US during the first quarter of the year, a figure that almost doubled to 0.3% by June.
  • Non-Food FSIs Up 8% in First Half of 2014
    According to new data from Kantar Media, free standing insert (FSI) coupon activity increased 3.4% based on coupons dropped during the first six months of 2014, versus the same time period in 2013. FSI coupons within Non-Food categories increased 8.2% to represent 65% of the 158 billion FSI coupons distributed during this period.
  • Three Quarters Of Global Internet Users Watch TV Daily, But Not Satisfied
    According to global research consultancy TNS, adults around the world remain hooked on TV, but the consumption habits of content-hungry viewers are changing rapidly. TV sets alone are no longer enough to satisfy the appetite for content.
  • American Spending Trends Signal Rising Confidence
    According to the results of The Harris Poll of U.S. adults surveyed online between June 11 and 16, 2014, Americans are loosening their purse strings in several key areas, backing off of several key efficiencies and cutbacks in comparison to a year ago, indicating more confidence in their financial prospects for the near future.
  • Online TV Complements Traditional But 18-24 Year Olds Aren't Keeping Up
    Americans aged 18-24 watched a weekly average of a little less than 22 hours of traditional TV during Q1 2014. That was a 95-minute drop-off from Q1 2013, which in turn had been down by 80 minutes from the year before. In the space of 3 years, Q1 TV viewing by 18-24-year-olds dropped by a little more than 4-and-a-half hours per week.
  • 52 Million US Viewers Watch Original Digital Video Each Month
    Americans are increasingly embracing original digital video programming, preferring that type of content to news, sports and daytime programming on television, and like it almost as much as they do primetime TV. The research reveals that 22% of American adults watch original digital video each month, bringing the audience to 52 million per month. This represents a 15% increase from 45 million per month, reported in 2013.
  • Half of Marketers Comfortable With Marketing Automation; Other Half Underfunded
    According to The State of Marketing Automation 2014 report, Marketing Automation systems which were used primarily for email automation have now become sophisticated platforms capable of transforming organizations' revenue generating capacity.
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