• The Consumer Decision Journey
    Consumers are moving outside the marketing funnel by changing the way they research and buy products
  • Email Marketing The SMB Powerhouse
    Based on a survey, conducted by eTail, of retail professionals at companies with less than $100 million in annual revenues, the study found that email marketing is the clear leader among all online activities for both acquisition and retention.
  • B2B Brands Have LinkedIn Followers, But Engagement On Instagram
    There are a few major areas of disconnect between how major brands use Instagram, and how consumers engage with brands on Instagram.
  • The Eyes Have It
    The teams spent several weeks testing 30 adults in a lab using technology such as eye tracking, wireless EEG (electroencephalography) headsets to measure emotions and attention, biometric scanners to measure "overall arousal," and facial trackers.
  • Newspaper Revenues Tank Some More
    The pace of losses in the American newspaper and magazine publishing industry accelerated in the first quarter of 2016, according to data from the US Census Bureau
  • Retailing Evolutions
    One of the key marketing evolutionary steps revolves around the integration of couponing into loyalty programs, which are themselves evolving to keep pace with consumer behavioral shifts.
  • All Purchase Decisions Are Made By People
    B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change.
  • Peer-To-Peer Endorsements Powerful Authenticator
    User Generated Content (UGC) plays a pivotal role in meeting the need for authenticity, showcasing brands' offerings while driving shopper interaction.
  • Consumer Benefits Of In-Store Pick Up
    31% of online buyers have used in-store pick-up in the past year with 13% saying they have considered abandoning a purchase because in-store pick-up wasn't offered.
  • Turn Millennials Into Brand Loyalists With "Flavor"
    Millennial consumers are rabid for new products, a brand experience to call their own, and the status or lifestyle that the brand commands.
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