• 1/4 Of Web Users Blocking Ads
    Ad blocking in the US will continue to cause headwinds for online advertisers, as the phenomenon is expected to grow by double digits this year and next.
  • The Telephone: Critical Offline Interaction Of The Omnichannel Customer
    According to the 2016 Call Intelligence Index published by Invoca, analyzing more than 58 million calls across 40 industries, digital is now driving more calls to businesses than ever before.
  • Connected: A Way Of Life
    According to the Nielsen first-quarter 2016 Connected Device Report, being a connected consumer isn't a trend, it's a way of life. The relationship between a consumer and a mobile device is often an intimate one, with a lot of the characteristics of a long-term relationship, declares the report.
  • Cart Abandonment Or Savvy Shopping?
    According to a new report from Catchpoint, shopping cart abandonment costs online retailers between $15-20 billion annually in lost sales. Shopping cart abandonment rates have traditionally run between 60 and 80% of all online shopping experiences.
  • ... Read All About It! 2.7 Billion Adults Read Newspapers In Print
    According to the annual World Press Trends survey by the World Association of Newspapers and News Publishers, audiences are contributing an increasing share of the total global newspaper revenue. Newspaper circulation revenue represents 53% of the overall industry revenue.
  • Personalization Popular, But Held Back By Budget And Skill
    85% of companies are now implementing some form of personalization. However, most companies' personalization initiatives barely make the grade, with the majority of marketers (55%) giving their own, and their competitors' (63%), efforts a grade of "C" or lower.
  • Millennial Shoppers' Innermost (Shopping) Thoughts
    Millennials represent over 80 million shoppers, with a current shopping habit of almost $600 billion and an estimated growth to over $1.4 trillion by 2020.
  • Online Ad Spend Overtakes TV Next Year
    TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim.
  • Out-Of-Home Advertising Growing For Next 5 Years
    Out-of-Home advertising is the only advertising medium unaffected by the Internet. At $7.5 billion it is half the size of radio advertising and one-third the size of newspapers.
  • Snapchat Adds Fun To Social Sharing
    2016 will be a banner year for Snapchat. It will grow its user base by double digits, pulling ahead of Twitter and Pinterest in the US for the first time, and widening through 2020.
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