Shoppers are increasingly frustrated or anxious with online purchases and express concerns about damaged packages, on-time delivery, and returns after they click "buy."
According to the PQ Media just-released Global Out-of-Home Media Forecast 2017, consumer time spent with all forms of out-of-home (OOH) media grew for the third consecutive year at a solid 1.5% rate, driven by a rebound in cinema advertising and continued strength in the healthcare and transit verticals, outpacing the growth of other ad media to reach 66 minutes on average per week
According to a new PRDaily study, with data from more than 1,200 marketers to create the State of Social Media 2016 report, five out of every six marketers said they'd like to create more video content.
Marketplaces provide a new way for retailers to interact and engage with customers, offering a broad assortment of products and services at competitive prices, and have quickly gained traction as an extension of retailers' eCommerce pursuits
According to SOASTA, analyzing big data from the week before Thanksgiving to the end of December, retail traffic dips around Christmas and New Year, recovers briskly in January, rises steadily after January 2nd, and by January 26th traffic will have reached almost the same levels as mid-December.
Every year over a hundred million people (WSJ) tune in to the Super Bowl. And many of them have their smartphones in hand, actively using their apps during the game.
To re-evaluate and rebalance the digital approach for your company, says the Borenstein Group, take advantage of this "Top Ten" list of Branding & Marketing Trends for 2017
Today's journalists are short on time and a proper online newsroom. Access to key features, says the report, can mean the difference between your inclusion in a story (with up-to-date and accurate information,) or your exclusion.
According to Nielsen's third-quarter (2016) Total Audience Report, presented by Jon Lafayette, the decline in live TV viewing slowed in the third quarter, as the number of TV households drop with more people adding streaming services.
A record $9.8 billion was spent on national, state and local campaigns. The Executive Summary shows that TV got the largest share, digital media got more than expected (mostly due to social media), and 2017 is forecast to see $5.8 billion spent on political ads.