• Ecommerce Innovators Support Mobile To Enhance Online And Omnichannel Shopping
    According to eTail interviews of some of e-commerce industry's marketing leaders about the future of digital marketing and leveraging new technologies to enhance online and omnichannel shopping experiences, the leading retailers see Mobile as the single most important channel of the next 3 to 5 years.
  • Budgeting For The Holidays
    According to a new poll conducted by Ipsos Public Affairs on behalf of Offers.com, 60% of U.S. adults set a budget on their holiday gift shopping, while 40% do not. However, they are more evenly divided when it comes to making holiday gift lists, with 53% saying that they do so.
  • Perception Is Not Reality (Most Of The Time)
    A new Ipsos global survey shows how wrong the public in fourteen countries is about the scale of the basic make-up of their populations. The overall perceptions of their country on these measures, versus the realities, just don't add up.
  • Besides Mobile Opens, Email Campaigns Achieve 4,300% ROI
    Year after year, email outperforms other marketing channels. According to the Direct Marketing Association's 2013 Statistical Fact Book, email campaigns had a staggering 4,300% ROI and earned $42.08 for every dollar spent on them!
  • Brands are Reaching Women Through Lifestage Segmentation
    According to new research by Harbinger Communications, women are more likely to purchase brands that share their personal values, aspirations and interests, and that these may vary by lifestage.
  • Mobile's A Strategy, Not Just A Channel
    61% of marketers surveyed reveal they have deployed some form of mobile engagement. And, 54% of respondents say the mobile channel has become critical to customer interaction, retention and brand differentiation.
  • Ten Apps A Day Keeps Boredom At Bay
    According to the Nielsen second-quarter 2014 Cross-Platform report, U.S. adults spent an average of 43 hours and 31 minutes per month connecting with content through an app or mobile web browser, up from 33 hours and 48 minutes per month in the same quarter in 2013.
  • Mobile Coupon Redemption Influencing Online Buying
    According to a commissioned study conducted by Forrester Consulting on behalf of RetailMeNot, the shift to buying online continues at a rapid pace, and mobile coupon redemption through a variety a devices is influencing this trend.
  • London Print Is Falling Down
    The roll-call of more than 25 web offset printers in the UK that have closed since the year 2000 includes some of the industry's once-venerable names, and some of its once-biggest print sites, reports Jo Francis of PrintWeek, considering offset publishing firms.
  • Half Of Automotive Advertising To Shift To Digital
    For decades, car and truck ads have swollen newspapers, screamed from radio stations and transformed local car dealers into TV celebrities. If any single ad category were responsible for reshaping the face of local media, it would be automotive, says the 2014-2015 Automotive Advertising Outlook from Borrell.
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