• Facebook Catching YouTube In Video Viewer Race
    According to a recent survey and market research by Ampere Analysis, Facebook is on track to deliver two thirds as many video views in 2015 as YouTube does: two trillion versus YouTube's three trillion. Both services have a comparable number of monthly users overall.
  • Digital, Snackable TV Coming For Mobile
    The amount of time viewers spend watching online video on their laptops, tablets and smartphones is increasing rapidly... advertisers are shifting their budgets online to follow them... "
  • Brand Marketers And Business Executives Face Off
    A study titled "Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences," show that there is a massive disconnect between the content that business executives seek and the content that marketers provide.
  • 60% Of Apparel Retailers On Five Social Channels; 86% On Four
    91% of retailers now have a presence on two or more social channels. Apparel brands were the most socially connected with 86% present on four channels or more, and 60% present on all five tracked channels. Conversely, only 40% of electronics brands had a presence on four channels or more.
  • Coupons A Source Of Profit, Not Marketing Expense
    According the Electronic Retailing Association blog by Greg Sheppard, CEO of Affiliate Traction, collecting and synthesizing research from several respectable sources, 70% of the U.S. population will not buy your brand without a discount simply because they cannot afford to do so.
  • Teens Like What Their Folks Like !?
    According to New research from Mintel, while there are a number of similarities between American kids and teens (opinions of their peers and parents, and preference for low-impact activities like watching TV), teens enjoy a great deal more independence than kids.
  • Cross Channel Measurement Key To Targeting
    Client-side marketers, polled in March 2015 by Econsultancy with Adobe, still struggled with mobile measurement. Just 51% measured user engagement and return on investment from mobile efforts.
  • Marketing Automation Software: Little Used But Oft Requested
    Along with managing vast databases of customer data, marketing automation software is used to develop, execute and track marketing campaigns.
  • Pay-TV Providers Hammered From All Sides
    According to a new Q1 2015 Digitalsmiths survey, 7.7% of respondents switched providers in the last three months, a 2.0% increase y/y. Additionally over the course of the next six months, a total of 15.3% of respondents said they plan to either switch (3.1%), change (7.4%), or cut service altogether (4.8%), and 32.4% are on the fence and might need to be enticed to stay.
  • Internet of Things Drives New Era of Living Services
    According to a new report from Accenture, a new era of highly sophisticated "living services" can learn and tailor themselves in real-time to meet the changing needs of consumers, workers, patients and citizens.
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