Overall customer service, speed of delivery and efficiency of checkout, an investment in customer service will reap rewards for retailers through elevated shopper satisfaction, giving a boost to the bottom line.
"... a Return on Relationship is the value that is accrued by a person or brand due to nurturing a relationship over time.... and this true relationship connection will pass through to the consumer."
B2B marketers chose lead quality over quantity. This year's survey solidifies the trend with a 26% YoY increase in marketers choosing "deliver quality leads" as their top marketing goal for 2017.
Retailers and manufacturers know having an omnichannel strategy is table stakes for delivering seamless, connected customer experiences. Forrester finds that 71% of US business influencers and decision-makers ranked the improvement of their customer experience as their top initiative in 2016.
Radio stations' digital revenues are poised to surge 22% this year, growing to a record $753 million. The report shows that last year the average radio station generated between $49,159 and $602,783 in digital advertising sales, depending on market size
Men are 1.6x as likely as women to buy expensive Valentine's Day gifts. 55% of men and 33% of women intend to spend $50 or more on their significant other this year.
Retailers that overlook customers in the Baby Boomer demographic risk are missing out on valuable financial opportunities. This age group controls 70% of the disposable income in the U.S
social media is one of the biggest opportunities that companies across industries have to connect directly to consumers
Within the next two years, more than 80% of ANA marketer members will be conducting business via e-commerce.
Retailers value product content more than brands do. Brands and retailers must partner to meet shopper demands.