• US Largest Digital & Alternative Market As Worldwide A&M Exceeds $1 Trillion
    According to PQ Media, Global digital & alternative (D&A) media revenues increased 11.9% in 2013, accounting for 24.2% of the $1.007 trillion dollar advertising & marketing Global ecosystem, which posted a 3.4% gain during the year. Traditional advertising & marketing, meanwhile, inched up 0.8% in 2013.
  • Mobile Moms Use Smartphone Screens To Find Parenting Info
    According to the results of the BabyCenter U.S. Mobile Mom 2014 Report, there is a sharp rise in moms' reliance on mobile devices to help them through the day. The report says that smartphones are increasingly critical for moms, with 46% saying they would return home if they forgot their cell phone but not if they forgot their wallet.
  • Quantifying Social Media Advertising Contribution
    According to a new study by AOLplatforms, social media has emerged as one of the most popular marketing tools to reach consumers, with companies like Twitter, Pinterest, Facebook, LinkedIn, YouTube and others vying for advertising dollars. As with other marketing channels, it has become vital for marketers to understand the absolute value of their investments in social channels
  • The Case For Management Intuition For The Next 50 Years
    Intuition (Quick And Ready Insight... Webster) forms over time, says McKinsey in a new report. In 1964 a new management environment was just beginning to take shape. IBM announced the System/360 mainframe, a product with breakthrough flexibility and capability.
  • iPhone And Tablet E-commerce Booming With An Email Push
    According to a new study by Custora, whether it's commuters immersed in their tablet on the subway, toddlers with Sesame Street apps, or a shopper buying toilet paper on her phone to save a little and avoid the hassle of carrying it home, mobile computing is doing everything except slowing down.
  • TV Hours Watched Yielding To Digital Video
    According to a new report by Nielsen, young people continue to shift their viewing activities to digital video. Since the second quarter of 2012, Americans between the ages of 18 and 34 have increased their video viewing by 16 minutes a day and decreased TV watching by 10 minutes.
  • Tablet Forecast Suggests Small Screen Saturation in Mature Markets
    According to the new IDC Quarterly Tablet Tracker, following a second consecutive quarter of softer than expected demand, worldwide tablet plus 2-in-1 forecast for 2014 has been lowered to 233.1 million units. The new worldwide forecast shows a 6.5% year-over-year growth rate, well below the 12.1% growth rate previously forecast.
  • Video For Marketing And Sales Increasing in Importance
    According to a study sponsored by Vidyard, and conducted by Demand Metric to explore several aspects of video marketing and the emerging role of video marketing platform technology, 95% of this study's participants report that video, as a form of marketing and sales content, is becoming "somewhat or far more important" to them.
  • Non-Food CPG Products Garnered 25 Million More Coupons
    According to NCH's 2014 Mid-Year CPG Coupon Facts report, consumers redeemed 25 million more coupons, primarily for non-food products, compared to the same period last year.
  • 45% of Agency Clients Plan More Digital Video Advertising
    A recent survey of media buying agencies, conducted by Strata, found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase.
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