• Worldwide Digital Engagement Up, Social Media Suspect For Shoppers
    According to a new global report by Capgemini, consumers consider socialmedia (from awareness, through to post-sale activity) a less important part of their customer journey compared to two years ago, suggesting that the social media hype in the consumer goods and retail sector has not materialized.
  • Customer Marketing: Keep Current Customers Comfortable!
    In a study by Influitive, conducted by Demand Metric, the resources and investment organizations are making in Customer Marketing... "pursuing revenue from existing customers..." is considered to be significantly important to roughly three-quarters of the respondents.
  • Media Buying Increasingly Complex
    Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented TV landscape environment, increasing the complexity in media buying and selling for a medium that generates billions of dollars in ad revenue per year, says a new study from ComScore.
  • Mobile Shoppers Need Better Customer Care Or They're Out
    According to new research from Contact Solutions, 30% of shoppers chose physical stores for less than half of their everyday shopping, while 52% do more than half their online shopping with online retailers, and 30% shop on mobile at least as much as they do on a computer.
  • Breaking News Is Digital For 80% of Internet Users
    According to a new study from the Newspaper Association of America, conducted by ComScore, the audience engaged with newspaper digital content reached a new peak in August 2014, rising 18% to 164 million unique visitors (adults 18+) from 139 million in August 2013. That audience level was 25 million larger than a year ago.
  • Document And Follow is Best Content Marketing Strategy For Max Results
    According to a recent study today by the Content Marketing Institute, "B2B Content Marketing Benchmarks, Budgets and Trends," 86% of b-to-b marketers use content marketing as part of their strategic marketing efforts. However, 48% say they have a content-marketing strategy but don't document it.
  • More Consumers Reading Email; Still Too Many Offers, Too Little Interesting
    According to a new study by Forrester Research, "Take Advantage of Positive Email Attitudes," summarized by MarketingCharts, 42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.
  • Think, Then, On These Things
    According to a new report from Nielsen, authored by Louise Keely and Jeremy Burbank, as Boomers "age out," the Millennials age in, they are playing an increasingly critical role in an economy continuing its long slow mend. Millennials are no longer Generation Next, but rather Generation Now.
  • Switching Stores Is Only A Click Away
    According to HookLogic, partnering with Markettree, LLC, on the study "Online Consumer Shopping Behavior Revealed," surveying 500 consumers who had shopped online within the past three months, in the offline world most of the shopping process decisions are made prior to entering or even selecting a store. The consumer decides what he/she wants to buy, picks a store, browses, and likely buys.
  • The Empowered African-American Woman
    According to Nielsen, the African-American woman is a trendsetter, a social maven, the head of her household, a leader in business and community. She is progressive with her thoughts on health, entertainment and diversity in advertising.
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