Free TV The National Association of Broadcasters recently announced that eighty-one million television sets in the U.S. receive programming exclusively from free, over-the-air TV stations. In the report, the NAB noted that: - the total number of television sets in the U.S. is 267 million; - more than three out of every 10 TV sets in the U.S. rely exclusively on "free TV" for programming, and are not hooked up to cable, satellite or any other subscription TV service; - 21 percent of all U.S. TV households rely exclusively on free TV; - 41 percent of …

Read All About It According to new figures from the Audit Bureau of Circulation, many of the nation's top magazines are having a harder time selling issues at the newsstand. Eric Herman writing for the New York Daily News explains that industry executives consider newsstand activity to be the best measure of a magazine's health. Talk Magazine, the general interest magazine published jointly by Hearst Magazines and Miramax Films, dropped 28% at the newstand from one year ago even though overall circulation rose 23%. US Weekly, the celebrity magazine, slipped 12% at the newsstand, but Kent Brownridge, US …

Internet Audience Up According to Nielsen//NetRatings, internet growth at-home spiked 63% in the past two years. The U.S. at-home Internet population increased 16% from July 2000 to July 2001. By comparison, the population grew 41% the previous year from 1999 to 2000. Sean Kaldor, vice president of analytical services at NetRatings, said that the Web is now reaching the latter half of mainstream America. Internet growth will now be driven by late adopters and by more aggressive use from the enormous existing Internet population. - 58% of all Americans had Internet access in their homes in …

Digital Marketing Initiatives to top Advertising According to a new report from Jupiter MediaMetrix, online ad spending in the United States will increase 5% in 2001, but will rebound and grow at a compound rate of 22% over the next five years -- reaching a total of more than $15 billion by 2006. During the same period, Jupiter predicts that spending on digital marketing initiatives such as coupons, promotions and e-mail will surpass that of advertising and reach more than $19 billion. According to the Jupiter's Internet Advertising Model, online advertising will account for 7% of the total advertising …

Some Magazine Categories Show Increase The Magazine Publishers of America released figures that show total magazine advertising revenue for the month of July down 7.9% from last year and advertising pages for July were down 17.4% from last year. Though year-to-date advertising revenue decreased 3.4%, and ad pages were down 11.7% over last year, six of the major advertising categories showed positive dollar growth this July, and seven year to date over the same period last year. "We're pleased to see that there are still some bright spots out there," said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine …

New Hispanic Demographics A recently released research study from The Media Audit, sampling almost 10,000 Hispanics in 85 US markets, notes that the Hispanic communities in each of the metro markets surveyed are distinctively different. In New York City, Miami, Los Angeles and Houston the Hispanic communities come from different countries and cultures. However, much of the data represents collective culture and reveals that young Hispanics are graduating from college in much greater numbers than their preceding generations. 14.3% of urban Hispanic adults, 18 to 34, have annual household incomes of $50,000 or more. The comparable percent for Caucasians …

Sunday In America The second annual Sunday in America study from PARADE magazine, conducted by Yankelovich in conjunction with Harris Interactive, has uncovered a growing trend among consumers -- the "Sunday state of mind." The study finds that this is a day when Americans do what they want to do, not what they have to do. They are relaxed and receptive to fresh ideas on Sundays, and actively look to newspapers for the information they seek. Some of the major findings in the report are: - Sunday provides advertisers with a unique opportunity to reach consumers on the …

Traditional Direct Marketing Strong A recent national study by Vertis/Webcraft, conducted by Marshall Marketing & Communications as reported by eMarketer, found that websites and internet services are increasingly being advertised through direct mail. The study reports that 48% of telecommunications readers responded to the direct mail, and 47% of those reading website/internet direct were respondents. The report says that 13% of those receiving a regular direct mail package will go to the marketer's web site, while 27% of those identified as "internet users" will visit the site. And direct mail compares favorably with other media use among the adult …

Most Read AND Surf Only 24% of internet users in the US have canceled subscriptions to general news magazines since they began using the internet, according to the "General Internet User Survey" from Content Intelligence, a division of Lyra Research. There is no mention, though, that there is a cause and effect correlation. The study also reports that 8.3% of users are paying for online content, though most for "adult" content, and 5% say they pay for access to an industry-specific site. US Adult (18+) Internet Users Who Have Canceled Magazine Subscriptions Since Using Internet April 2001 (% of …

More Than Pocket Change For marketers, the Internet represents an opportunity to capitalize on the US $60 billion spending power of the 65 million youth double-click generation, according to a recently released study by Datamonitor. In seven European countries and the US, 65.3 million individuals in the 5 to 17 year age group have access to the Internet at home while 54.1 million youths have access to the Internet at school. The report concludes that growing up in the 'double-click generation' as a net-savvy consumer will become the norm. They currently spend 5 billion hours online annually. Spain …