by Jack Loechner on Apr 2, 12:00 AM
A recent article in Editor and Publisher by Lucia Moses reports that newspapers are showing better-than-expected revenue results, generating more hope that an advertising recovery may be close at hand. Merrill Lynch analyst Lauren Rich Fine, who had forecast a 7% year-over-year decline in newspaper ad revenue in February, now believes the slippage was closer to 5% to 6%.
by Jack Loechner on Apr 2, 12:00 AM
Data based on audience measurement of more than 62,000 U.S. panelists who have home Internet access for the week ending March 24, 2002 shows that sports holds the lead with game sites pushing hard. And, if you're an auto advertiser, here's the top car sites in March.
by Jack Loechner on Apr 2, 12:00 AM
According to GartnerG2 more US businesses are using email marketing campaigns instead of traditional direct mailings. The study suggests that e-mail marketing has become a more cost-effective way to acquire and retain customers.
by Jack Loechner on Apr 2, 12:00 AM
While the majority of people listening to Internet radio stations are men, more women are discovering the joys of streaming. The latest report describes other demographic changes, as well. For example, in March 2001, 85% of all Internet radio listening took place during traditional work hours – 5 a.m. to 5 p.m. Pacific. This month, that figure has dropped to 76%, indicating that more people may be tuning in to Web radio broadcasts from home.
by Jack Loechner on Apr 2, 12:00 AM
Professor Emeritus Vernon Stone of the University of Missouri recently posted an analysis of a national survey funded by Freedom Forum and conducted in 1990-91 reporting on the newspeople working at local television stations. He concludes in 2001 that, while these newspeople have much in common with those of 1950s and early '60s in newsrooms, much has changed across half a century.
by Jack Loechner on Apr 2, 12:00 AM
Marketing consultant Robert Jackson, Jr., in a column in the River Cities Reader, says that the myth du jour: the Digital Divide, could become a self-fulfilling prophecy based on the cliche of minorities not having equal access to technology. In his article he describes the Digital Divide as the disparity between those who have access to Internet technology and those who have not.
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