Results for 2002
  • Newspaper Advertising To Rise 5.7% In 2003
    Lucia Moses, writing for Editor and Publisher, reports that Miles E. Groves, chief economist at the Barry Group consultancy says newspaper advertising revenue in 2003 will advance 5.69%, to $46.6 billion, following two years of declines. Groves has become more pessimistic in his outlook since August, when he called for 6.4% growth in 2003.
  • Consumer Broadband a Healthy Evolution
    Even though dial-up will remain the primary method of consumer Internet access through the year 2006, DSL subscribers numbers will continue to gain momentum, according to In-Stat/MDR.
  • Auto Advertising & Marketing Expenses Becoming More Variable
    - Auto manufacturers' U.S. advertising spending will increase 4% to 5% in 2002 and by only 2% to 3% in 2003. - Three key factors are driving auto spending: 1. The industry's consensus expectation for flat to modestly down demand. 2. Heavy new product launch activity. 3. Continued intense incentive activity.
  • Consumers Under 35 May Hold Back on Holiday Spending
    58 percent of respondents ages 35 or younger are reluctant to make large purchases in the coming months because of their level of credit card debt. "The majority of the credit card-debt laden group feels reluctant to make larger purchases this season. We expect this will have a dampening effect on holiday spending, particularly for big-ticket items," says Maria Erickson, Executive Vice President, NFO Financial Services.
  • Internet Use by Parents, Non-Parents, Mothers and Fathers
    Non-parents are not really non parents, they just don't have minor children living at home. That said, the Pew Internet & American Life Project 2 outlines some of the differences in Internet use between parents and non-parents, single parents and married parents, parents of younger children and parents of older children, and mothers and fathers.
  • Are Perception and Reality Actually Different?
    Though much has been written about research restating the obvious, and Wunderman Study "sound bites" in particular, it is important to look at the context in which the conclusions have been drawn. The recently released Wunderman Brand Experience Scorecard is intended to demonstrate the pivotal role that consumer-brand experience plays in the brand building process.
  • Lots of Information Fast, Inexpensive, But Suspect
    According to a survey of North American research professionals from Prophis Research and Survey Sampling, over 74% of respondents have used internet survey methods within the past year. In terms of the benefits research professionals see in using the internet, 33.5% cited the speed and real-time quality of the internet and 24% cited the low-cost benefit and the ability to research larger samples.
  • Ad Spending Metrics
    The Media Daily News noted it as a positive sign, Real Media Riffs observed that local newspapers didn't, in fact, take it on the chin, but here are the tables to make your own conclusions. According to recent data and analysis from CMR/TNS Media Intelligence, ad spending for the first three quarters of 2002 totaled $84.4 billion, compared to $82.6 billion for the same timeframe in 2001. This year-over-year growth is attributable to several key factors: the elections, the strong upfront sales and a rebound from the September 11 tragedy, when more than $300 million in spending was lost in ...
  • No Surprise. Seniors Are Bigger Drug Users Than Average Online Population
    In studying the relationship of various age groups and demographics with regard to their Online activities, Nielsen//Netratings provided some interesting data. Here's an excerpt for your database. Except for those household incomes under $50,000, seniors are much closer to the Online population averages than the 18 to 34 age segment. And, while debit and corporate cards elude the seniors, they hold a better than average hand in others.
  • Dolls, Games and Clothes, Not Planes, Trains and Automobiles
    Maybe you're not merchandising or advertising dolls for Christmas, but, here's what you're up against according to the findings of a new National Retail Federation (NRF) survey. The second installment of the NRF 2002 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch for NRF, also indicates that Play Station items will be hot for boys and that apparel will be the top gift for adults.
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