• Targeting Dayparts on the Internet
    A study by the Online Publishers Association provides evidence to support the conclusion that five distinct dayparts exist on the Internet. Each of these dayparts displays significant differences in usage levels, demographics, and type of content accessed. Media planners can improve the efficiency of their ad buys by weighting them toward those dayparts during which their target audiences predominate.
  • More Single Yuppies With More Discretionary Bucks
    Bob Jordan, Co-chairman of International Demographics, Inc., the research firm that produces The Media Audit, says "Yuppies … are young and affluent and in all probability will grow in affluence for many more years." He goes on to say that "Only 14.4 percent of all adults in our markets made two or more international flights during the past two years, while 25.8 percent of Yuppies did the same. This is more evidence of their enormous value to the marketplace."
  • Child TV Violence-Viewers Turn Out More Aggressive
    A recent study, presented in the Journal of Developmental Psychology by L. Rowell Huesmann and colleagues at the University of Michigan's Institute for Social Research, summarized by Malcom Ritter in an AP release concludes that people who watch violent television as children behave more aggressively even 15 years later, according to one of the few TV violence studies to follow children into adulthood.
  • Government, Family and Finance
    Current Nielsen//NetRatings data show Treasury outpulls Defense, eBay smothers other Home’n Fashion sites, Disney and Cartoons beat out Health, and Finance & Investment beat them all in the last two weeks of February.
  • Married, With Children, Buy on DRTV
    Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers, according to a study by the Electronic Retailing Association, who commissioned the Leisure Trends Group of Boulder, Colorado, to conduct a nationally representative telephone survey of American adults in the third quarter of 2002.
  • In Education Vs Entertainment, Entertainment Wins 2 To 1
    Although entertainment reached more, reached deeper, viewers spent more time in their search for education and careers, except for games! And for schools, Harvard and Cal at Berkley are to only ones to make the top ten. In addition, some retail stats on Spring fashion shoppers.
  • Content Spending Online Almost Doubles in 2002
    Michael Zimbalist, Executive Director, Online Publishers Association introduces the report by saying, …”as we move into 2003, the question looming for content providers is this: What types of content or services will fuel continued growth in consumer spending? We believe that two developments in the past year are certain to factor into the ultimate answer to this question. First is the continued penetration of broadband, which now reaches a preponderance of users at work and approximately 16 million U.S. households. The second development in 2002 was the dominance of sites that aggregate large amounts of content among the top revenue …
  • National, Retail and Classified Newspaper Advertising Spending Up
    Newspaper advertising expenditures for the fourth quarter of 2002 totaled $12.8 billion, a 4.4 percent increase over the same period a year earlier, according to preliminary estimates from the Newspaper Association of America. Retail advertising spending rose 3.8 percent to $6.1 billion, national ad spending increased 12.4 percent to $1.9 billion and classified rose 2.2 percent to $4.8 billion.
  • More Spending on CRM, But No More Satisfaction
    The latest findings from Jupiter Research reveal that companies are failing to meet basic consumer expectations for service via e-mail which is resulting in shoppers turning to the telephone for customer service. While 88% of consumers surveyed expect a response to e-mail inquiries within 24 hours, only 54% of companies sampled in Jupiter Research's latest Customer Service Webtrack met these expectations, the same percentage as in 2001, despite the fact that CRM spending continues to rise.
  • Do Single Parent Families Short Suit Childrens' Education?
    Do Single Parent Families Short Suit Childrens’ Education If the Education Industry is in your sights, here are some interesting facts about the importance of the responsibility and makeup or family in children’s success. Cheryl Russell, editorial director, New Strategist Publications has assembled a series of facts that argues for affirmative action in cases where the family structure might actually be a deterrent to educational success.
« Previous EntriesNext Entries »