Results for July 2003
  • Boomers With Bucks Use Internet Brokerage Accounts
    According to eMarketer, a report from Knowledge Networks indicates that while online banking accounts are popular among Baby Boomers of varying income levels -- 16% of those making less than $35,000, 24% of those making between $35,000 and $75,000 and 30% of those making more than $75,000 report having them.
  • Don't Call the Elderly, the Wealthy, or the Married
    Two-thirds of Americans say they are ready to sign up for the newly established "Do not call" registry - a single, national registry which will exempt households from many types of telemarketing calls. Interestingly, households that say they are most likely to sign up are older and higher-income Americans as well as those that are married.
  • Cable TV at 68% Penetration, but Dishes Poised for 25% in Urban Homes
    A new telephone survey of 2,000 consumers and approximately 50 cable operators in US urban markets by Surveys Unlimited division of Horowitz Associates, indicates that cable TV penetration in urban markets is currently at 68%, with digital cable penetration rising from 34% in 2002 to 38% among cable subscribers interviewed for the study.
  • I Like It, And I Like What They Say
    The Online Publishers Association recently announced that the results of the second phase of its audience affinity study, conducted by comScore Networks, found that site affinity (the bond between a visitor and the site) is a greater driver of key brand metrics than frequency of ad exposure. In addition, the study concluded that in most cases, a high frequency of exposure against a high affinity visitor was the best combination for advertising effectiveness.
  • Media Companies Show Highest Click-Through (and Conversion) Rates
    eMarketer reports that, according to Advertising.com, online ads for telecommunications companies yield relatively low click-through and conversion rates -- with index ratings of eight and 19, respectively. They rate finance companies' click-through rates (CTRs) with an index score of 78, while media companies achieve a score of 94.
  • Let The Games Begin... College Students and Electronic Gaming
    According to new report by The Pew Internet & American Life Project on gaming technology and entertainment among college students, computer, video and online games are woven into the fabric of everyday life for college students. And, they are more a part of college students' social lives than many would suspect.
  • A Look at Telecom, Internet & Travel Site Traffic
    AOL's communication tools continue to hold the top spots in the Telecom and Internet category, while MapQuest has the largest unique audience among Travel sites.
  • Newspaper Advertising An Important Influence on Consumer Shopping
    A recent BIGresearch bi-annual SIMM Survey of more than 12,000 respondents shows that nearly 40 percent said newspapers were "very important" or "important" when it came to influencing their purchasing decisions. More than half of those surveyed who consider newspapers highly influential in their buying decisions say advertisements for big sales prompt them to shop.
  • 50 Percent More Multi-channel Hyper-Shoppers
    New evidence from the 2003 American Interactive Consumer Survey conducted by the Dieringer Research Group shows that the multi-channel hyper-shopping phenomenon is real and growing dramatically. Hyper-shoppers are defined as consumers who spend at least $500 directly online as well as offline after first seeking online information. More than 103 million Americans searched the Internet for product and service information in the 12 months prior to the survey. Of these, nearly three out of four used search engines to find products.
  • Legislation-Centered Issue Ads
    In the introduction of a recently released study by the Annenberg Public Policy Center, the authors noted that (government) issue ads are abundant, growing in prominence, and central to important questions about the nature of democracy and the relationships among money, speech, and political influence. Legislative issue ads (also called "pure issue ads") are advertisements directed at the public, legislators, or agencies in hope of swaying opinions on matters of policy, law, or regulation.
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