Results for May 2004

Relevant Promotions Increase Click Through Rates
Sustained or improved delivery and unique click-through rates (CTR) for permission-based email are reported in the Bigfoot Interactive quarterly vertical benchmark analysis for email campaigns launched and monitored from January through the end of March 2004.» 0 Comments
Teen Influencers to Sway 22 Million Teens by 2008
In a new study by Jupiter Research, reported by eMarketer, 22 million teens online by 2008 are expected to be a formidable market. And, the report concludes, that 17% of teens are "teen influencers," a group that is highly active online, style conscious, popular and exerts a strong sway over friends and family. These influencers are older and wealthier than the average teen, spend 8 hours a week on the Net (one hour more than the average) and are 53% female.» 0 Comments
Behavioral Targeting Bolsters Brands
Online research conducted by Dynamic Logic with Snapple, for The Internet For Women, iVillage and TACODA Systems, showed that targeting female consumers based on their previous site usage patterns, or behavior, has a greater impact on brand metrics than simply reaching them in specific content areas.» 0 Comments
Ad Inserts Drive the Women to the Store
The new Customer Focus 2004: Grocery study by Vertis, reveals that 71 percent of female chief grocery shoppers (those responsible for 60% or more of household grocery shopping) who read advertising inserts make lists and plan their grocery shopping trips based on items they see advertised in advertising inserts or circulars.» 0 Comments
Top Online Sports Sites and Detailed Audience and Ad Data
Sports sites, viewers, demographics, and ad technologies supporting the sites and categories.» 0 Comments
Survey Offers Road Map for Increased Advertising ROI
According to the recent Simultaneous Media Survey by BIGresearch, the just released report provides a road map for allocating media dollars for advertisers facing the television up front season. "As each of the three previous SIMM surveys has shown consumers usage of media doesn't occur in discreet time frames," said Joe Pilotta, Ph.D., Vice President Research. "For example, when watching TV, 87.9% of consumers regularly or occasionally use other media, and during prime time (7-11pm), 59% of the consumers watching television are regularly or occasionally online."» 0 Comments
Broadband Penetration Over 50% By July
According to Comcast, overall broadband grew by 0.82% in March, with 45.97% of Internet- enabled U.S. households enjoying a high-speed connection. 54.03% of US home users dial into the Internet with "narrowband" connections of 56Kbps or less. Canada's broadband lead over the US shrank by 9.2%. While US broadband penetration grew by 12.2% over the past year, Canadian broadband penetration grew by just 3% from 64% to 67% over the same time period.» 0 Comments
Comparison Shopping to Pick Best Product, Best Price
Nielsen//NetRatings reports that traffic to shopping directories and guides sites jumped during the week ending May 2, as nearly 13 million Mother's Day shoppers logged online to comparison shop, an eight percent week over week increase. "The strong performance of comparison shopping sites during the last six months provides yet one more indication of how search technology has gone mainstream," said Leslie Marable, senior analyst, Nielsen//NetRatings. "Comparison shopping sites address shoppers' needs to find the perfect Mother's Day gift at the best price."» 0 Comments
Visitors Travel In Circles Searching for Travel Information
In the latest Industry Report on the Online Travel sector from Hitwise, key highlights tell a significant story: - Over 30% of all visits to sites in the Travel category are referred from other Travel related sites. - Over 45% of visits leaving a site within the Travel category are going to another Travel related site.» 0 Comments
Affluent Americans Power Internet and Broadband Growth
The latest findings from Nielsen//NetRatings show affluent Americans leading all income groups in year-over-year Internet growth. Online surfers making total household incomes of $150K and above grew 31 percent since last March 2003, topping the list of fastest growing income groups. In addition, higher income Internet users show greater adoption rates for broadband. Broadband surfers made up 69 percent of the total audience for those with incomes of $150K and above, as compared to 31 percent accessing via dial-up.» 0 Comments
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