by Jack Loechner on Oct 16, 12:00 AM
The study High Speed Internet: Challenges and Opportunities 2004, recently released by Horowitz Associates, shows that 28% of dial-up users in the survey are considering or have already decided to get broadband service of some kind.
by Jack Loechner on Oct 16, 12:00 AM
According to a new analysis from Mediamark Research Inc., 8.1% of U.S. households do not have landline telephones, up from 4.2% in the spring of 2000. Non-landline consumers are those who have chosen to rely solely on cell phones or no phone at all.
by Jack Loechner on Oct 16, 12:00 AM
A deeper look at Online music destinations, user demographics, ad types, sizes and delivery mechanisms.
by Jack Loechner on Oct 16, 12:00 AM
Online product research by consumers this past year was responsible for driving $180.7 billion in offline spending, compared to $106.5 billion in direct online consumer spending according to The American Interactive Consumer Survey conducted by The Dieringer Research Group.
by Jack Loechner on Oct 14, 12:00 AM
comScore Networks recently released the results of a study examining the factors influencing the voting plans of American wo
by Jack Loechner on Oct 10, 12:00 AM
In-Stat/MDR, in a recent report, says that it expects the worldwide IPG market value to grow to nearly $1 Billion by 2008. The research firm reports that Interactive Program Guides (IPGs) are becoming the entertainment portal for TV viewers, and will be the "killer application" for enhanced interactive television services.
by Jack Loechner on Oct 10, 12:00 AM
Bob Jordan, president of International Demographics, previews a new report from The Media Audit with the conclusion that "(Station) Formats are the most critical element in success or failure in radio. A radio station's format is its content," says Jordan, "It is what draws and shapes its audience."
by Jack Loechner on Oct 10, 12:00 AM
The Trade Show Exhibitors Association (TSEA), and Tradeshow Week Custom Research, in its recently released Exhibit Management Survey reports that more that 1/3 of the TSEA member's say attendance at their key exhibitions have already recovered when compared to year 2000's levels.
by Jack Loechner on Oct 10, 12:00 AM
A deeper look at the most popular Web sites for Online food and cooking, as well as the demographics, ad delivery styles, technologies, and sizes used.
by Jack Loechner on Oct 5, 12:00 AM
A drill-down into sites, viewer demographics, ad sizes, technologies and delivery methods.