Results for December 2004

No Phishing, Please
Relatively unknown only a year ago, email "phishing" scams have exploded in both frequency and media attention to become one of the most urgent threats to online financial services. Email scams like phishing, which are used by criminals to convince individuals to reveal confidential information, leverage the Internet's value as a low-cost and efficient vehicle for reaching consumers. Further, the Internet has shifted aspects of the burden of security from the financial institution to the consumer, who is often ill-equipped to deal with the onslaught of new fraud schemes and the gaping holes in PC security.» 0 Comments
Who Ya Gonna Trust?
According to Nielsen Media Research's Monitor-Plus data for the first nine months of 2004, The U.S. Government spent $91.3 million on Spanish-language TV during the first three-quarters of the year. The figure shows a sharp increase from the same period in 2003, when the government spent $67.7 million, outpacing P&G, last year's No. 1, as well as PepsiCo and Sears, Roebuck & Co. However, Carlos Santiago, president of Santiago Solutions, noted that the Association of Hispanic Advertising Agencies (AHAA) has yet to report on 2004, but last year it said the government spent $44.5 million from Jan.-Dec. 2003 for both ...» 0 Comments
National Radio Revenue Up 6% in October
According to the Radio Advertising Bureau Radio Revenue Index, local year-to-date Radio revenue increased 3% the first nine months of this year over that same time period from a year ago, while national ad revenue, up in October, is down only 1% January through October of 2004 when compared to January through October of 2003.» 0 Comments
33 Million Americans Use Internet to Rate a Product, Person or Service
Twenty-six percent of adult internet (about 33 million people) users in the U.S. have rated a product, service, or person using an online rating system. These systems, also referred to as "reputation systems," are interactive word-of-mouth networks that assist people in making decisions about which users to trust, or to compare their opinions with the opinions expressed by others. Many Web sites utilize some form of this application, including eBay, Amazon, Moviefone and Amihot.» 0 Comments
Olympics and Politics Push US Ad Spending Over 102 Billion in First Three Quarters
Total advertising expenditure for the first nine months of 2004 increased 10.3 percent to $102.4 billion compared to the same time period in 2003, according to data released by TNS Media Intelligence/CMR. "Throughout 2004, the advertising market has experienced steady, healthy growth with increases in all three quarters," said Steven Fredericks, president and CEO of TNS Media Intelligence/CMR. "As we forecasted earlier in the year, third quarter spending for the Olympics and the political season elevated the volume of overall dollars brought into the advertising market."» 0 Comments
TV Viewers Switch, Watch Alone and ''Do Other Things''
A Knowledge Networks (KN) study, How People Use Primetime TV 2004, of television viewing habits, shows that primetime TV is now very much at the service of its users, who increasingly switch channels, multitask while watching, and personally select the programs they see. A comparison to earlier KN studies indicates dramatic changes in the primetime viewing experience over the past 10 years.» 0 Comments
Men and Women, Boys and Girls, But Over 45's Are the Video Movie Viewers
A deep look at Internet movie viewers, advertisers and types of Online advertising in the entertainment industry.» 0 Comments
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