Results for July 2005
  • The Butler's Stepping Out
    According to Nielsen//NetRatings, Q1 and Q2 search growth for the search engines AOL and Ask Jeeves rose 15 and 16 percent, respectively in the number of searches conducted. Google and Yahoo! maintained single digit growth. Overall, search as a category saw a five percent increase in the number of searches conducted from Q1 to Q2 during 2005.
  • The Internet Has Become a Part of the Hispanic Family
    According to the third annual AOL/Roper Hispanic Cyberstudy, U.S. Hispanics with Internet access at home are rapidly adopting broadband, with half of online Hispanics going online over high-speed connections at home. That's on par to the share of the general online population with broadband at home, and comes despite the fact that Hispanics are relatively newer to the Internet.
  • Business News Readers No Longer "Just Old Men"
    According to the recent Media Audit report, the business news sections of daily newspapers continue to consistently deliver an educated audience with economic clout. Collectively, in the 87 metro markets surveyed by The Media Audit, 26.2 percent or 36 million adults regularly read a daily newspaper business news section. The 87 markets have a population of more than 137 million.
  • eBay Supplements Income for One and a Half Million US Entrepreneurs
    According to a new survey conducted by eBay, entrepreneurs in record numbers are setting up shop on eBay. More than 724,000 Americans report that eBay is their primary or secondary source of income. In addition to these professional eBay sellers, another 1.5 million individuals say they supplement their income by selling on eBay, according to the July 2005 survey.
  • Consumers Are Anxious, Investors Are Confident This Month
    According to the overview of the BIGresearch Consumer Intentions & Actions Survey in early in mid-July, consumers are anxious and conservative. In summary, their major findings are: " Consumer confidence drops 2 points from June " Practicality among consumers rises just slightly in July " Consumers fearing a rise in layoffs over the next six months
  • General Community Web Sites Attract Viewers and Advertisers
    According to the June 2005 Nielsen//NetRatings AdRelevance service report, general community Web sites captured the fastest growing sector in estimated online advertising revenue, followed by the categories of health and fitness, business, men's general interest, and shopping and auctions.
  • Personal Internet Surfing at Work Costs Companies Over $300 Billion a Year
    According to a new survey by America Online and Salary.com, summarized by Dan Malachowski, the average worker admits to wasting 2.09 hours per 8-hour workday, not including lunch and scheduled break-time. The survey indicates that employees are wasting about twice as much time as their employers expect.
  • Dayparts, Age and Affluence Influence Internet Shopping Patterns
    New research from The Media Audit shows 1 p.m. to 6 p.m. to be the most popular "daypart" among online shoppers who made 12 or more purchases during the past year. "The data shows online shoppers generally get started at 8 a.m. and keep shopping until 10 p.m. with just a slight slowdown around the lunch hour," says Bob Jordan, president of International Demographics.
  • Pointed Findings for Dealing With Multicultural Marketing
    The current release of the 2nd annual Yankelovich MONITOR Multicultural Marketing Study, aggregating past African American and Hispanic MONITORs developed bi-annually since 1988, offers comparative and contrasting views of the African American, Hispanic and Non-Hispanic marketplaces. The study expands on four key market dynamics and trends in the U.S. multicultural market: The Evolving Family, The Changing Face of Trust, Managing Uncertainty, and Emerging Marketing Frustrations.
  • Ad Spending in 2006 Forcasted Up, Topped by Automotive at $33.5 Billion
    The recent release of the 29th annual "Advertising Ratios & Budgets" study by Schonfeld & Associates lists forecasted 2005 advertising-to-sales ratios, ad spending in 2005 and 2006 and ad growth for each of more than 5,000 companies in over 300 industries.
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