Results for December 2007
  • Writers' Strike Will Rearrange TV Viewing Habits
    OTX (Online Testing eXchange) announced results from a survey among the TV viewers about the WGA (Writers Guild of America) strike, showing that while 51% of TV viewers are disappointed that some of their favorite shows will go or have gone into repeats, 44% say they will continue to watch their favorite shows even in repeats.
  • Younger TV Viewers Record; Older Viewers Wait For Re-runs
    A new study by The Nielsen Company says that younger adult viewers are two-and-a-half times more likely than older viewers to be technologically proactive in catching up on television shows they missed. The study shows that 56% of 18-34 year old adults use new technologies such as Digital Video Recorders, the Internet, Video on Demand and MP3 players to follow their favorite series, compared to 21% for viewers over age 55.
  • Hybrid Vehicle Owners are Active, Educated and Democratics
    According to a recent analysis from Scarborough Research, almost half (42 percent) of the households in the U.S. that own or lease at least one hybrid vehicle have an annual income of $100,000 or more. That is more than twice the national average. The adults who live in these households, "Hybrid Owners," are more than twice as likely as all U.S. adults to have a college degree. This includes the twenty-seven percent of Hybrid Owners who have a post graduate degree, compared to nine percent of adults overall. Hybrid Owners skew older than average, and are 23 percent more likely ...
  • Retail and Automotive Strong Radio Users Through 3rd Quarter
    According to a new TNS Media Intelligence Report, the Radio Advertising Bureau reports that Network Radio ad spending was driven by heavy investment from retail and automotive. Total retail grew 42% in 3rd Quarter and nearly and automotive increased 70% in 3rd Quarter.
  • U.S. AdSpend Stumbles, But The World Marches On
    Updating global ad forcasts, ZenithOptimedia provides new projections that lowers US advertising growth from the previous 3.3% in 2007 to a now expected 2.5% primarily due to a credit squeeze and continued slump in housing market.
  • Online Consumer Reviews Impact Offline Purchasers
    A new study conducted by comScore with The Kelsey Group, shows that nearly one out of every four Internet users reported using online reviews prior to paying for a service delivered offline by restaurants, hotels, travel, legal, medical, automotive and home services, Of those who consulted an online review, 41 percent of restaurant reviewers subsequently visited a restaurant, while 40 percent of hotel reviewers subsequently stayed at a hotel.
  • Men and Women Check Out Global News and Events Equally
    A deeper look at Online viewing and advertising on global news and events destinations, including channels viewed, viewer demographics, advertisers, ad sizes and types.
  • 3 out of 4 TV Viewers Switch On and Go Straight To The "Guide"
    According to a national study by Lieberman Research Worldwide, for Gemstar-TV Guide International and Comcast Spotlight, Interactive Programming Guides (IPG's) are considered a necessity for viewing and a valuable medium for entertainment marketers. At least eight out of ten i-Guide users (the industry's most widely-deployed IPG) agree that they always use their IPG to find what to watch and their IPG is a necessity for their viewing experience.
  • Japanese Carmakers Best at Using Cross Platform Ads
    According to IMMI research (Integrated Media Measurement, Inc), using cross-platform measurement strategy to evaluate the effectiveness of campaigns on multiple platforms, Japanese car ads reached 22% more viewers than those of domestic US car manufacturers.

    At an index of116, the Japanese brands reached 16% more IMMI panel members than the average. Domestic manufacturers managed 94% of the average...trailing the Japanese by 22%. European manufacturers reached the fewest individuals at 89% of the overall average. 100 is the average index of advertising reach, the number of individuals reached by the brand's ads, for all cars tracked by the study.

  • Stop Before You Shop
    According to the BIGresearch American Pulse Survey of 4,069 respondents, 52.1% of consumers say they would rather receive a gift card or cash for Christmas. One reason for this preference may be that consumers do not like gifts that were chosen for them. 45.4% of those who received clothing as a gift in the past didn't like or didn't wear it. Another possible reason is that 46.3% of those who participate in gift giving/receiving during the holidays say they hate to return gifts because it is a hassle.??
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