Results for January 2008

User Generated Video Expects 34 Billion Views in 2008
According to a recently published market report from AccuStream iMedia Research, user Generated Video (UGV) scored 22.4 billion views in 2007, up 70% over 2006. Semi professional content grabbed a 47.5% total share on MySpace TV, and the Screen Bites category on Crackle.com generated a 17.5% cumulative share of total views.» 0 Comments
Marketers Say eMail Strongest Performing Media Buy
Datran Media recently released the results of its second annual survey of over 2000 online marketing professionals, finding that 82 percent of the marketers surveyed indicated that they plan to increase their use of email marketing in 2008, and 55 percent of the respondents cite that they expect ROI from email to be higher than any other channel. The reports says that the survey results are consistent with the Direct Marketing Association's recent report, which found that email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display.» 0 Comments
Two Out of Five Retailers Don't Have a Store
According to a recent report by the Direct Marketing Association (DMA), entitled "Channel Integration and Benchmarks in the Retail Industry," to be successful, retailers need to merge and synchronize all channels in terms of consistent brand message, timing, creativity of promotions, loyalty programs, and fulfillment. Quite a few retail businesses are still apprentices when it comes to cross-channel integration, concludes the study.» 0 Comments
Three Fourths of Consumers Channel Surf or Chat During TV Commercials
According to the BIGresearch latest Simultaneous Media Survey, the only way for people to keep up with the deluge of media options is to multitask with other media. Specifically, says Gary Drenik, President of BIGresearch, "TV's influence on consumers to purchase products declined, whereas new media options such as web radio, satellite radio, instant messaging and blogging all increased. Consumers seem to be seeking information from digital platforms while TV has traditionally been viewed as a brand building medium, which isn't providing the requisite information."» 0 Comments
Hot Topics in the NFL plus Top Web Brands, Blogs and Advertisers for 2007
In anticipation of the Super Bowl, Nielsen Online provides the Top 10 Most-Discussed NFL Teams in 2007, ranked according to online messages.Nielsen Online also provides the top U.S. online Parent companies, Web brands and online advertisers for December 2007, along with December Web traffic for popular blogs and social networking sites.» 0 Comments
Print Inserts Pass TV Ads As Important Influence in Purchase Decisions
Based on research findings released by Vertis Communications, twenty-seven percent of adults indicated they look for information in advertising inserts as part of making a purchase decision. That's up from 19% ten years ago. Television advertising is no longer the main influencer in purchasing decisions, according to Vertis. Television advertising is no longer the main influencer in purchasing decisions, according to Vertis. TV ads are now the main influencer for 8% of consumers, compared to 22% in 1998.» 0 Comments
Marketing Performance Critical; Agency Resource Functions Scrutinized
According to a CMO Council survey of 800 senior marketers, 37.6 percent of respondents say annual budgets will not change in 2008, while 33.1 percent expect to increase spend by up to five percent, and almost 10 percent say their budgets will grow between six and 10 percent. Only 7.6 percent expect to see budget increases greater than 11 percent. Last year 52.6% of global marketers had budgets that equaled less than 4% of revenue and 35.4% indicated they spent the equivalent of 4 to 10% of revenue on marketing.» 0 Comments
Video Sharing Web Site Audience Doubles in a Year
According to the Pew Internet & American Life Project, 48% of internet users have been to video-sharing sites such as YouTube, and the daily traffic to such sites on a typical day has doubled in the past year.» 0 Comments
Gas Prices Changing Consumer Habits
A new study from The Nielsen Company finds that 49 percent of U.S. consumers are reducing their spending to compensate for rising gas prices, up four points from June 2007. 70 percent of consumers are combining shopping trips and errands, and 41 percent are eating out less, and 39 percent staying home more often.» 0 Comments
Blogs Influence Availability of News, But Not Quality
According to a survey of US journalists by Brodeur, a unit of Omnicom Group, blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting. The biggest impact of blogs, says the study, is in the speed and availability of news, while 61.8% of the respondents said that blogs were having a significant impact on the "tone" of news reporting, and 51.1% said they influenced "editorial direction."» 0 Comments
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