According to a new study from GroupM, Advertising spending in US measured media is expected to increase almost 4% in 2008 compared with 2007, when spending was up about 3%. Worldwide spending is expected to go up 7% in 2008, after an anticipated 6% increase in 2007.

According to the first annual survey of Top Marketing Trends for 2008 of 1700 MENG (Marketing Executives Networking Group) members, conducted by Anderson Analytics, key areas for 2008 are found to be; Marketing basics, Search Engine Optimization, and "Green Marketing"

According to the Executive Summary of a newly released Borrell Associates study on the 2008 outlook for local Online advertising, a 48 percent increase in local online ad spending is anticipated in 2008, bringing it to $12.6 billion.