Results for October 2009

Two-Thirds of US Adults See Digital Out-of-Home Screens
According to a forecast and industry update report from Adcentricity, 42% of agency and brand marketers plan to increase their digital out-of-home (DOOH) advertising spending through 2009 and the first half of 2010. Total DOOH spending is on target to hit $4.53 billion by 2013, up from $2.6 billion in 2009.» 0 Comments
Probing GenY'ers
The J.D. Power and Associates 2009 Teens and Early Careerist report says that online conversation analysis of two subsets of Millenials finds that they are concerned about the current economic environment, and are becoming particularly value-conscious and focused on finding employers that offer stability and long term growth opportunities.

These two important subsets of Generation Y (born during the 1980s and early 1990s): teens ages 14 to 18, and early careerists ages 22 to 29, display markedly different views, opinions and behaviors from the other, and have the potential to attain the greatest spending power of any previous generation.» 0 Comments

Almost As Good As A Sandwich Board
According to a new survey commissioned by 1020 Placecast and conducted by Harris Interactive, American consumers are receptive to opt-in mobile marketing messages from brick-and-mortar businesses. 42% of 18 to 34 year old cell phone owners and 33% of 35 to 44 year olds are at least somewhat interested in receiving alerts about sales on their cell phones from their favorite establishments.» 0 Comments
Travel Down For Turkey Day
A new survey from American Express reports that 30% of U.S. consumers plan to adjust this year's travel plans for Thanksgiving, historically one of the busiest travel days of the year, but only 21% expect those expenses to decrease compared to last year.

Respondents whose plans are changing said they'll rely more on automobile travel, stay for a shorter time and cash-in rewards to help pay for holiday trips. The most significant changes are from the young professionals, 37% of whom said they've adjusted their plans versus the affluent and general population (both 30%).» 0 Comments

Four Out of Five Never Leave Home Without It
According to the newly released global mobile phones survey from Synovate, revealing just how attached Americans are to their cell phones, 82% of Americans never leave home without their phones, and 36% of people across the world (42% of Americans) say they 'cannot live without' their cell phone.» 0 Comments
Behind The Scene With Newspaper Journalists
According to a new report: "Life beyond print: Newspaper journalists' digital appetite" by the Media Management Center, Northwestern University, almost half of today's newspaper journalists think their newsroom's transition from print to digital is moving too slowly, as they have no trouble envisioning a career where news is delivered primarily online and to mobile devices instead of in print.» 0 Comments
Role Reversal
According to a recent study by Communispace, the recession has added considerable stress to this already overburdened population known as "the sandwich generation," baby boomers who support kids, parents, relatives and themselves at the same time. However, the study finds that these people are not stressed because they're caring for kids and parents, it's because they're caring for parents and in-laws, period.» 0 Comments
Gender and Age Consumption Differs in Evolving Media Usage Patterns
According to a new consumer trend report from TargetCast tcm, among American adults between the ages of 18-64, the future of traditional media, particularly newspapers, magazines and radio, is challenged by the rapid migration of hard-to-reach consumer groups to digital alternatives. However, when it comes to purchase influence on consumers, traditional media remains more influential when compared to digital advertising.» 0 Comments
Coupons Dictate Shopping Patterns For 1/3 Of Consumers
The Second Annual Benchmark Survey on Consumer Coupon Behavior, conducted by HarrisInteractive for RetailMeNot, found that 45% of online adults plan to spend less money on gifts this holiday season compared to last holiday season, the same percentage as in 2008, and increasing their insistence on coupons to make the purchase.» 0 Comments
Mobile Web Visitors Spike With Teens and Seniors
According to a recent release from The Nielsen Company, web visitors using a mobile device increased 34% year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009. Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth increase of 45% and seniors surging upwards 67% in July.» 0 Comments
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