Results for March 2010
  • Small Businesses Search For Leads With Website Video
    According to the latest quarterly report from WebVisible, the average small business advertiser spent $2,149 on search advertising in Q4 2009, an increase of 30% over Q3 2009 and 111% over Q4 2008. Video capability was the fastest-growing website feature for small business advertisers over the past year, with 19% of advertisers showing video on their websites in Q4 2009, versus just 5% in Q4 2008. The data represents nearly $22 million in U.S. small business advertisers spending in Q4 2009 from more than 12,000 individual advertisers.
  • Display Ads Viewed Longer on Digital Magazines
    According to a new survey called "The Case of Advertising in Interactive Digital Magazines," by Josh Gordon, founder of Smarter Media Sales, digital magazines compare favorably to other electronic media when it comes to advertising and reader experiences. The survey shows that 70% of the readers of the digital editions that participated in the study were less likely to ignore display ads in digital editions than on Web sites. On average, cites the report, interactive magazines are viewed for 20 to 30 minutes while the average Web site visit is eight to nine minutes
  • Easter Spending Up; Food Tops Gifting
    According to the NRF 2010 Easter Consumer Intentions and Actions Survey, Easter holiday celebrants will spend slightly more this year with the average person expected to shell out $118.60, up from $116.59 last year. Total spending is expected to reach $13.03 billion.
  • Video Dominates Rich Media Tactics for Online and Direct Marketing Professionals
    According to the Unica State of Marketing 2010 study, video is the most adopted rich media marketing tactic today. Videos, created by marketing, rank first followed by streaming media, YouTube, podcasts, and ads within online videos represent the rich media tactics expected to be used most in the coming year. Year?over?year growth in the next 12 months for all these tactics is expected to be in the 20% range.
  • GenX and Millennials Driving Recovery
    According to a new report from PricewaterhouseCoopers and Retail Forward, entitled The New Consumer Behavior Paradigm: Permanent or Fleeting?, for the first time in the last three recessions, it will not be Baby Boomers at the heart of the economic recovery, as the recession has taken a bite of their savings and retirement accounts. This time it is the Gen Xers and Millennials who will be driving the recovery.

    And, the report notes, shoppers will be more deliberate and purposeful in their spending, as conspicuous consumption will give way to more conscious or practical consumerism.

  • Forceful, Soothing or Persuasive Voice: Which to Pick For Ad?
    According to a new Adweek Media/ Harris Poll by Harris Interactive, 48% of Americans believe a male voice is more forceful selling a product or service in an advertisement, while 46% believe a female voice is more soothing. But, almost half of U.S. adults also say it makes no difference to them and neither voice is more forceful or more soothing. Not an easy choice for a marketer, says the report.
  • Half of U.S. Advertisers Missing Trillion Dollar Hispanic Market
    According to a new Hispanic marketing trends survey, commissioned by the Hispanic advertising agency Orcí, the 2010 U.S. Census is expected to find that Hispanics number more than 50 million in the United States, and command $1 trillion in buying power. Yet half of U.S. advertisers, says the report, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts.
  • Big Screens Drive Movie-Goer Growth, But Cable and Online Encroaching
    According to a new consumer survey conducted by Market Force Information, nearly 70% of consumers said they planned on going to the movie theatre in the first three months of 2010, and one third of those said they planned on seeing three or more movies by the end of March.
  • Teens Confident and Motivated Seeking Jobs
    A recent Junior Achievement survey, "Kids and Careers," found striking differences in the opinions of teenage boys and girls in what motivates them to excel on the job and what tools they consider important in determining career success. The study found that fewer girls than boys said they needed perks such as a promotion and raise (girls 38%, boys 56%), to excel on the job. When asked if they needed additional motivation to succeed, 40% of girls responded that they did not, while only 22% of boys said they needed no extra motivation. Also, when asked what would motivate them ...
  • Generational Mix Reveals Shopping Similarities and Differences
    While The Research Brief has been looking at Boomers and Millenials in the last two weeks, Todd Hale, Senior Vice President, Nielsen has assembled an overview of the shopping and media habits of the last four generations, helping marketers fill in the gaps. This recent Nielsen analysis of the four key generations revealed generationally consistent shopping habits that reflect diverse lifestyle preferences and economic habits.
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