The study of 3,000 U.S. social network users delved deeper into how social sites affect family and friend relationships and consumer attitudes towards brands and products.
Shiny new toys for dad will be one of the biggest hits this year, along with special outings, gift certificates and clothing.
YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 958 million videos, followed by Microsoft Sites, Viacom Digital, and Yahoo! Sites.
And, recognizing that Canada is generally a microcosm of the U.S. marketplace, it is hoped that the data developed in this study bear a relationship to trends in the U.S. to assist in market and media planning.