Reflecting growing signs that the U.S. economy is back, radio delivers its best results in quarter-to-quarter revenue comps since Q1 2007 with a +6% overall increase to $3.687B. This gain represents the highest posted in nearly a decade, according to the recent study by the accounting firm of Miller, Kaplan, Arase & Co. reported by the The Radio Advertising Bureau with more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations.

A recent study Epsilon revealed that a large majority of recent purchasers reported that they would not purchase the same brand again. Less than 60% of consumers indicated a strong likelihood of repurchase. Auto insurance purchasers reported the highest likelihood of repurchase of the brand; Credit cards had the lowest reported likelihood of re-selection. The study gathered data across seven product categories including televisions, computers, hotels, auto insurance, mobile devices, communication services and credit cards. How consumers perceive and interact with marketing communications is driving specific behaviors and attitudes, says the report.