Results for February 2011
  • Where There's Smoke, There's Ire
    A new report published in the Archives of Pediatrics & Adolescent Medicine, aimed to quantify teen exposure to smoking on television, shows substantial amounts of tobacco images in television programming most popular with young people who are at the greatest risk of initiating smoking.

    Cheryl G. Healton, DrPH, President and CEO of Legacy, says "Among young people aged 8 to 18, 30% of their media use is spent on watching television... nearly 1 million young people were exposed to tobacco images during the analysis... "

  • Print Has a Pulse, But Radio Has a Rebirth
    According to the STRATA quarterly survey of media buyers, 24% of agencies' clients are more focused on radio, up from 17% in the prior quarter. The number of agencies reporting they are spending less on radio is off by half, with 17% trimming radio budgets compared to 34% who said that three months ago.

    The survey of advertising agency buying teams finds fewer are cutting radio budgets, and client interest in the medium is growing. The report notes that the top three media, television, Internet and radio, appear to be the breakout hits of the advertising recovery.

  • Relationship Doesn't End With The Sale
    According to a recent survey conducted by Silverpop, low volume but high ROI emails often comprise less than 5% of a company's total email volume, while delivering 25 to 40% or more of email revenue for retailers. The survey showed that 83% of respondents will be sending cart abandonment emails by the end of 2011.

    Although most industry studies have shown that between 15% and 20% of retailers currently use cart abandonment campaigns, 83% of Silverpop survey respondents plan to take advantage of this tactic by the end of 2011.

  • Newspaper Websites Reach Key Demographics With High Quality Journalism
    According to the Newspaper Association of America (NAA), between 2005 and 2009 newspapers' total print ad revenues dropped 47.7% from $47.4 billion to $24.8 billion, while their online revenues edged up from $2.02 billion to $2.73 billion over the same period.

    In the last year's fourth quarter, newspaper websites drew an average monthly audience of 105.3 million unique visitors, 62% of all adult Internet users. Newspaper websites continue to attract key demographics, reaching 58% of 25-to-34-year-olds and 73% of individuals in households earning more than $100,000 a year on average throughout the quarter, shows the analysis performed by comScore ...

  • Online Retail Registration Restricts Response
    According to the recent Social Identity study by Janrain, and conducted by Blue Research, 75% of consumers take issue with being asked to register on a website and will change their behavior as a result. The study was conducted during the height of the 2010 holiday shopping season among a nationwide cross section of consumers.

    The majority of respondents said they are likely to leave a website or give false information when required to register. However, 66% of consumers surveyed say social sign-in, the ability to sign-in to a website using an existing online identity from providers like Facebook, ...

  • Not All Hearts and Flowers
    According to the National Retail Federation's 2011 Valentine's Day Consumer Intentions and Actions Survey, by BIGresearch, the average person will spend $116.21 on traditional Valentine's Day merchandise this year, up 11% over last year's $103.00. Total holiday spending is expected to reach $15.7 billion.

    Adults 25-34 will spend an average of $189.97, compared to the $60.22 adults 65+ will spend. Men will spend the most on Valentine's Day gifts, at $158.71 each, twice as much as the average woman.

  • Social Media Not All Good All The Time
    While 65% of U.S. adults are using social media and say they have received a positive benefit from its use, younger Americans claim positive benefits as a result of their social media use much more often than do older adults. 59% of Echo Boomers (those 18-33) say they have received a positive suggestion for something to try from their activity on social media, compared to 44% of Gen Xers (those 34-45), one third of Baby Boomers (those 46-64) (34%), and just one in five Matures (those 65 and older) (19%). Similarly, one quarter of Echo Boomers have found a job ...
  • New Talent A Key To Expected Business Growth
    According to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group, and digital research company Econsultancy, the media and information industry is focused on growth. With responses from nearly 500 c-level executives across the media, information, marketing services and technology sectors, these executives are generally optimistic about the health of their markets coming out of the economic downturn, as 82% identified "organic growth" as the primary growth driver in the next 12 to 24 months.
  • No Surprise: Action Ads Are Effective And Favored
    Digital formats allow readers to interact with and navigate through magazine content, while publishers retain the design fidelity of a print magazine and add the interactivity dimension that captivates reader attention and creates a more engaging experience.

    Advertisers can enhance the engagement of their advertisements because of this digital solution, says Alex Wang, PhD, in a study sponsored by Adobe. Participants viewed either a static print version, or interactive iPad version, of Wired magazine and responded to questions about the ads they had seen. Advertisements in both editions came from the same brands and had similar creative.

  • Ubiquitous EMail
    According to a new comScore study on U.S. consumers' evolving email behaviors, the number of visitors to web-based email sites declined 6% compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36% as an increasingly complex digital environment influenced consumers' communication habits.
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