Cheryl G. Healton, DrPH, President and CEO of Legacy, says "Among young people aged 8 to 18, 30% of their media use is spent on watching television... nearly 1 million young people were exposed to tobacco images during the analysis... "
The survey of advertising agency buying teams finds fewer are cutting radio budgets, and client interest in the medium is growing. The report notes that the top three media, television, Internet and radio, appear to be the breakout hits of the advertising recovery.
Although most industry studies have shown that between 15% and 20% of retailers currently use cart abandonment campaigns, 83% of Silverpop survey respondents plan to take advantage of this tactic by the end of 2011.
In the last year's fourth quarter, newspaper websites drew an average monthly audience of 105.3 million unique visitors, 62% of all adult Internet users. Newspaper websites continue to attract key demographics, reaching 58% of 25-to-34-year-olds and 73% of individuals in households earning more than $100,000 a year on average throughout the quarter, shows the analysis performed by comScore ...
The majority of respondents said they are likely to leave a website or give false information when required to register. However, 66% of consumers surveyed say social sign-in, the ability to sign-in to a website using an existing online identity from providers like Facebook, ...
Adults 25-34 will spend an average of $189.97, compared to the $60.22 adults 65+ will spend. Men will spend the most on Valentine's Day gifts, at $158.71 each, twice as much as the average woman.
Advertisers can enhance the engagement of their advertisements because of this digital solution, says Alex Wang, PhD, in a study sponsored by Adobe. Participants viewed either a static print version, or interactive iPad version, of Wired magazine and responded to questions about the ads they had seen. Advertisements in both editions came from the same brands and had similar creative.