Results for September 2011
  • Open More, Click Same, One Year Later
    Epsilon and the Direct Marketing Association's Email Experience Council released the Q2 2011 North America Email Trends and Benchmarks Results which show a 16.2% increase in average volume per client from Q1 2011 and a 14.3% decrease in average volume per client from Q2 2010. Open rates increased by .4% from Q2 2010 and click rates were directly in line with the same time last year.
  • Share Buttons on Social Sites Increase Exposure Sevenfold
    According to BrightEdge, an in-depth analysis of more than 4 million tweets shows pages that display Twitter share buttons get 7 times the social media mentions than sites that do not, pointing to enormous social marketing opportunity.

    The September issue of the BrightEdge SocialShare Analysis shows that almost half of the largest 10,000 sites on the Web still don't display any kind of social sharing links or buttons.

  • Agency Model: Push Innovation, Cover All Media
    According to a new study by the Horn Group and Kelton Research, marketing executives want to be challenged by the agencies they hire. Yet, only 3% say agencies are most often leading the charge for their company's innovation. Instead, it's marketing directors and execs, and customers, pushing for innovation. At smaller companies, with less than 200 employees, almost half of marketing execs say they're the ones driving innovation.
  • Accentuate The Positive, Eliminate The Negative...
    New Cone research reveals 80% consumers have changed their minds about purchasing a recommended product or service based solely on negative information they found online. This is up from just 67% of consumers who said the same in 2010. Online information, a trustworthy source for 89% of consumers, has the power to make or break a product recommendation, concludes the report.
  • "Greenbacks" More Valuable Than Green Products
    According to Nielsen's 2011 Global Online Environment & Sustainability Survey, while 83% of consumers around the world say it is important that companies implement programs to improve the environment, only 22% say they will pay more for an eco-friendly product.
  • Social Site Elders Click Through More
    SocialCode, reporting on a new Facebook advertising research study, examining over four million data points from a wide variety of industries, says that for ads with a 'Like' button, older Facebook users have a higher CTR while younger Facebook users will tend to click 'Like' directly within the Facebook ad.
  • Through A Glass, Darkly
    A new nationwide survey by Citibank, conducted by Hart Research Associates, finds a decline in consumers' expectations for the economy, even though their assessment of current economic conditions are virtually unchanged since the start of 2011. As of August, 72% of consumers believe the economy still has a way to go to reach bottom and 44% feel less financially secure now than they did in 2008. A silver lining is that 60% of Americans remain somewhat or very optimistic about their own personal economic situation over the next 12 months, while 36% are somewhat or very pessimistic.
  • Millennials High on Digital and Friends
    According to the "American Millennials" study from Barkley, with Service Management Group and The Boston Consulting Group, Millennials, compared to other generations, reported greater awareness of newer, youth-oriented cause marketing campaigns and greater exposure to campaigns through social media, while Non-Millennials rely on newspaper and direct mail.
  • Image Is Everything
    According to a recent Gallup Poll, Americans view four industries more positively now than they did in August 2001: the Internet industry, electric and gas utilities, and the computer and movie industries. The current 72% positive rating for the computer industry is the highest such rating of any industry since Gallup began tracking business sectors in 2001.
  • SMBs Aim At Digital Marketing
    According to a new U.S. SMB Spending Forecast by BIA/Kelsey, small and medium-sized businesses will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years
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