Results for January 2012

Consumers Saving Money Less Frequently
According to The Harris Poll, in December 2011, for almost the first time since 2009, Americans indicate that they are making certain small changes to save money less frequently. When asked about a list of 12 changes people could make to save money, fewer Americans say they "have done" each over the past six months than said so almost each time the questions have been asked since 2009. Fairly high numbers still report making most changes, but the overall trend appears to be inching downward.» 0 Comments
Super Bowl Ad Stats
According to the Kantar Media database, in the last 10 years the Super Bowl game has generated $1.72 billion of network advertising sales from more than 125 marketers. The top five Super Bowl advertisers of the past 10 years have spent $636.6 million on advertising during the game, accounting for 37% of total advertising revenue.» 0 Comments
Depends on Your Point of View
According to a new Pew Research Center survey, 66% of the adult public believes there are "very strong" or "strong" conflicts between the rich and the poor, an increase of 19 percentage points since 2009. Not only have perceptions of class conflict grown more prevalent, but these disputes are intense. According to the study, 30% of Americans say there are "very strong conflicts" between poor people and rich people, double the proportion that offered a similar view in July 2009 and the largest share expressing this opinion since the question was first asked in 1987.» 0 Comments
Frugal Optimism Is Consumer Mindset For 2012
According to the recent SymphonyIRI Group's MarketPulse survey, shoppers became more optimistic in Q4 2011, with an increase among those believing the economy improved in the last six months and will continue to strengthen during the first six months of 2012. However, Susan Viamari, editor of Times & Trends, SymphonyIRI, notes that "... the vast majority of shoppers... have no plans to change their conservative shopping behaviors in the near future... (so) the influence of both traditional and new media on shopper decisions continues to grow... "» 0 Comments
Tablets Make Good Shopping Partners
According to survey results from Zmags, reported by Kevin Woodward, Senior Editor of Internet Retailer, consumers who own tablets tend to like to shop, and make more spontaneous purchases than consumers who do not own tablets. Mobile and tablet apps, on their own however, are not meeting connected consumers' browsing and purchasing needs.» 2 Comments
How's It Goin' ?
The consumer's outlook is improving, according to the January Consumer Reports Index, a measure of overall consumer financial health. The study reports that stress levels have diminished, financial difficulties have moderated compared to past months, and the strong retail performance of the holiday season is an important marker that Americans may be willing to engage and spend once again. The Consumer Reports Index captures respondents' attitudes, asking if they are feeling better or worse off than a year ago.» 0 Comments
Client/Agency Expectations Going Into 2012
According to the 2012 RSW/US New Year Outlook Survey to glean insights relative to Client and Agency expectations going into 2012 for things such as marketing spend levels, staff support, media usage, use of spec work, and new business activities. 57% of Agency principals in the survey stated that the ad business isn't as fun as it used to be.» 0 Comments
Ubiquity of Mobile Platforms Threatens Pay TV Subscriptions
According to Deloitte's sixth edition "State of the Media Democracy" survey, access to content is increasing American media consumption. Movies are available on a wider array of platforms: home TV via cable, satellite, DVD, pay-per-view, Internet and online via streaming/downloading to a personal computer, gaming console, smartphone or tablet. As recently as 2009, only 28% of Americans reported streaming a movie; today, 42% report streaming.» 0 Comments
Internet Leads Newspapers As Source For Local Eating and Business Information
Newspapers, both printed copies and the websites of newspaper companies, run second behind the internet as the source that people rely on for news and information about local businesses, including restaurants and bars. Word of mouth, particularly among non-internet users, is also an important source of information about local businesses. People who seek out information and news about local businesses and restaurants are a diverse and somewhat upscale group. As distinct populations, they are more likely to live in households earning $75,000 or more, and have college educations. In addition, the 55% of adults who get information about restaurants, bars, ...» 0 Comments
Mobile Shopping Insights For The Future
"It's by no means a representative sample of the overall consumer population," says the author, Bill Siwicki, Managing Editor, Mobile Commerce, but certainly useful as a harbinger of mobile shopping in the future. According to a December survey of a sample of TechBargains.com visitors, reports Internet Retailer, among smartphone owners in this survey, 32% of women and 25% of men made half or more of their holiday purchases via mobile phones. Overall, 34% of iPhone users and 20% of Android users who made purchases using their phones say half or more of their holiday purchasing was done via their smartphones. ...» 0 Comments
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