John DiStefano, Research Director of Crain's BtoB Magazine, notes that "... this is a period of creative re-invention for marketers... we have moved from a push environment, to pull style messaging, to finally the permission economy... this contextualizing of the sales funnel presents challenges for some marketers... others are leveraging... new tools to reach their audiences online and drive more targeted, effective campaigns.
According to the Columbia Business School and the New York American Marketing Association's Marketing Measurement in Transition Study, marketers' desire to be data-driven is not yet matched by a consistent effort to collect the data necessary to make these real-time decisions. 29% report that their marketing departments have "too little or no customer/consumer data." When data is collected by marketers, says the report, it is often not appropriate to real-time decision making.
According to the Doremus and the Financial Times Q4 2011 Decision Dynamics online survey, global executives have an insatiable appetite for information. At any given time of day, they are using multiple forms of media, both traditional and new, to stay informed.
According to the 2012 State of the News Media report by Pew Research Center's Project for Excellence in Journalism, the spread of mobile technology is adding to news consumption, strengthening the appeal of traditional news brands and boosting reading of long-form journalism. 27% of Americans now get news on mobile devices, and for the vast majority, this is increasing news consumption, the report says. More than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers.
According to the The Harris Poll of adults surveyed online in February, this past summer, 15% of Americans said they use an electronic reader device such as a Kindle, iPad or Nook to read books while 85% did not. Seven months later that number has almost doubled. Now 28% of U.S. adults are using one of these devices to read books.
According to Kantar Media Intelligence 2011 Ad Expenditures Data, general market media, including digital, but with the exception of TV, stagnated during the last quarter of 2011 and in 2011 overall. However, Hispanic TV, Magazines and Newspapers all grew substantially. Total advertising expenditures increased 0.8% in 2011 and finished the year at $144.0 billion, according to data released today by Kantar Media Ad spending. Since reaching a post-recession peak in Q3 2010, advertising growth rates have slowed sequentially for five consecutive quarters.
Optify, comparing Bing and Google and their algorithms around breaking news, has released a report analyzing how search engines react during breaking news events, and how B2B marketers and online publishers can drive more traffic to their websites during these events.
According to a new Whitepaper from Nielsen, What's In Store, In-Store For U.S. Retail In 2016, presented byTodd Hale, Senior Vice President, Consumer & Shopper Insights, traditional mass merchants and supermarkets have yielded share to value channels (club, dollar, and supercenter) and drug stores, prompting a series of changes, including format blurring, new marketing outreach techniques and shopper entertainment.
According to a new survey by the Pew Research Center, chatter in people's social networks (SNS) about political issues yields surprising revelations about people's views; 18% of users have shunned "friends" who have different ideas and 16% have found friends whose beliefs match their own.
According to the F-Commerce Facts survey by Payvment of over 100,000 sellers on Facebook, small sellers are using a wide variety of outside marketing channels to drive traffic to their Facebook storefronts, including Twitter, Google ads and email marketing.