Results for May 2013
  • Get New Customers is Primary Email Objective For B2B Marketers
    According to a new study by BtoB, "Email Marketing: An Established Channel Evolves," email marketing is about getting the right content in front of the right customers. Customer acquisition and lead nurturing were the most important purposes of email marketing programs among US B2B marketing professionals surveyed. Brand awareness and customer retention were less important to email marketing efforts
  • Advertising on Twitter Gets Lukewarm Reception; Video Boosts Response
    According to survey results from Ask Your Target Market (AYTM), just 11% of Twitter users think that Twitter ads such as Promoted Tweets are very effective. 45% said they think Twitter ads can be somewhat effective. 32% said they don't think Twitter ads are very effective. And 12% said that Twitter ads are not effective at all. Of those who watch videos on Twitter, 20% think Twitter ads are very effective, and 61% think they can be somewhat effective.
  • Generation Y: A Complex Social Niche
    According to a new study by the Urban Land Institute and Lachman Associates, Generation Y thoroughly enjoys shopping and frequently visits most types of centers. However, the challenging corollary is that 18- to 35-year-olds are bored easily, so they're on the lookout for new excitement online, in brick-and-mortar settings, and in restaurants.
  • Branded Content Marketing Evolution
    According to the global newspaper website MailOnline, 66% of brands and 65% of agencies say that branded content marketing has become very important or most important to their marketing mix. When asked "Have you employed branded content marketing for advertising purposes in the last year," three fourths of both brands and agencies said "yes," indicating that this tactic is enjoying great popularity.
  • Shoppers Prefer Personalized Brick & Mortar vs. Online
    According to a recent study from Synqera, by Instant.Ly, more than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences, but that checkout remains the number one pain point for 73% of U.S. consumers.
  • Shopping Sight Unseen
    According to Shopzilla, from a monthly e-commerce research initiative to track key shopping trends, 29% of buyers saw their most recent online purchase while surfing online; 25% when looking to find something specific.
  • Black And White And Read All Over
    The vast majority of U.S. adults read newspaper media content across a range of technology platforms, including 59% of Americans ages 18-24, the youngest cohort of adults, that many are skeptical that they ever think about newspaper content.
  • Innovate Or Die
    Innovation is not working out the way many companies expected. Rather than offering "the next big thing," innovations coming to market today are more typically line extensions. Instead of the disruptive products, services, and business models that were anticipated several years ago, many initiatives have become considerably more limited in scope.
  • One For The Money, Two For The...
    According to a new survey by PunchTab, 81% of moms will engage more with a brand when offered some type of reward, and rewards can work to increase a brand's social following, boost positive word-of-mouth and drive more sales. Also, elite status or early access to products can be effective behavior motivators.
  • SMBs Bullish(er) For 2013
    According to the recent Business Confidence Survey by Insperity, small business owners are showing a willingness to hire more employees amidst signs of expanding business activity. More than 40% of respondents say they are adding employees, up from 28% last October;
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