Results for July 2013
  • The Independent American Woman
    From the Wave 5 from the Ipsos MediaCT Audience Measurement Group, Women, Power & Money, co-developed with FleishmanHillard and Hearst Magazines. The American woman is feeling increasingly independent, knowledgeable and successful as she continues growing into her leadership roles in the home, marketplace and workplace. Despite great strides, she still lags in pay and comfort in salary negotiations; moreover, there are radically differing perceptions of financial responsibility between her and her spouse.
  • Back To School Spending; Already?
    According to NRF's 2013 Back-to-School Survey conducted by Prosper Insights & Analytics, families with school-age children will spend an average $634.78 on apparel, shoes, supplies and electronics, down from $688.62 last year. Total spending on back-to-school is expected to reach $26.7 billion.Total back-to-school and back-to-college spending combined will reach $72.5 billion.
  • Social Login Network Choice Depends On Vertical
    According to a new analysis by Gigya, social login has become a standard on the web and on mobile devices, with the world's largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based data about their users.
  • Local Mobile Ad Sales To Reach $2 Billion in 2014
    According to research from Mintel, more than half of all U.S. teens and adults own a smartphone; time spent reading newspapers and magazines runs higher on mobile devices than it does for print; the majority of Facebook users access it primarily via mobile; 10% of all engagement with media occurs on a mobile device.
  • Fashion Brands Coastal; Online Shoppers Rural
    With U.S. e-commerce sales now topping $200 billion annually, digital marketers are getting savvier than ever, according to a new study by Custora. The study reviews the rapidly changing landscape of customer acquisition and shed additional light on what's shaping the future of e-commerce growth.
  • Behavioral Marketing Still An "Untapped Asset"
    According to a Silverpop study by Forrester Consulting, marketers who have adopted behavioral marketing practices have realized business benefits ranging from higher return on marketing investment (ROMI) to higher contributions to sales pipelines and revenue.
  • Fortune 500 Adopts Social Media
    Fortune Magazine annually compiles the "Fortune 500" list of America's largest corporations. Because of the hugely influential role that these companies play in the business world, studying their adoption and use of social media tools offers important insights into the future of commerce, says the report.
  • Smartphone Addiction
    According to the Mobile Consumer Habits study by Jumio, conducted by Harris Interactive, providing insight into the behaviors of Americans using their smartphones, American owners admit to having used their phone during sex, along with unexpected places, such as the shower (12%), in church or other place of worship (19%), and more.
  • Content Marketing Potpouri
    According to a Blog post by Wishpond, companies that blog have 55% more traffic to their websites, and marketers now spend 25% of their marketing budget on content marketing, and 68% of consumers spend time reading content from brands they are interested in, and so on...
  • Mom's Apps
    According to a Flurry study and analysis of smartphone and tablet users app usage patterns, posted by Mary Ellen Gordon, PhD, Moms spend a lot of smartphone and tablet time playing games. On Android, more than half of the time American Moms spent in apps was spent playing games.
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