• Digital Moves To Mobile
    Desktop internet and social network usage growth have plateaued in the US. Some user bases are still growing more quickly than average, but digital's momentum has moved to mobile. Social media, video viewing, tablet M-commerce, and tablet and smartphone usage figures will be critical for marketers to understand as they develop campaigns to target the growing online and mobile populations.
  • Live TV Lives On
    While much attention is deservedly paid to how these services are transforming the way that people watch TV, live TV still lives on. Nielsen's recent Total Audience Report and the company's 2014 cable TV ratings help to shed some light on the dimension and pace of TV viewing change.
  • Post On Social Media While Your Prospects Are There
    According to new data from Fannit Marketing Services about the best times to post on social media, one should post social media updates when the audience has the highest chance of seeing them.
  • Major Shifts In A Nutshell
    In 2014, Pew Research Center published more than 150 reports and some 600 blog posts covering a wide range of topics, including demographic change, media habits, technology adoption, religious affiliation, and public opinion in the U.S. and worldwide. Included in this Research Brief are a few of many facts found to be particularly striking by Pew, illustrating some major shifts in our politics, society, habits or families.
  • Understanding Buyers A B2B Priority In 2016
    Brand and positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%. Lead generation and brand communications followed, tying for second with 85% of respondents each. But, business-to-business marketers expect their responsibilities to be very different in two years.
  • Emails Should Be Personal To Capture The Reader
    According to a report by Erik Schulze, VP at Yes Lifecycle Marketing, summarized in Direct Marketing News, this coming year email marketing messages will be even more personal.
  • Spam Words To Avoid
    Most of us receive spam every day, says a new report from MailJet by Rad Penchev, sharing some of the most commonly seen spammer lingo to help you protect yourself, and to also help avoid being mistaken for a spammer, or a phisher. Generated by bots and sent in bulk, spam and phishing email is actually not all that creative, but it constantly adapts and changes in an attempt to outsmart email users, ISPs and ESPs, says the report.
  • Mobile Got Traffic, But Desktop Gets Online Sales
    According to the IBM Digital Analytics Benchmark, reported by DMNNews, shoppers who have grown more comfortable with shopping and buying on mobile devices powered an increase of more than 8% in online sales this Christmas Day. Mobile purchases alone rose 20% and accounted for 35% of total sales.
  • Hoping For Social; Depending On Email
    Social media is the second most popular marketing tactic on which business execs worldwide plan to increase spending in 2015, behind email, according to research by StrongView, in conjunction with SENSORPRO.
  • Internet Reviewers Helping Others, But Cite Unethical Practices
    According to a new study by YouGov, consumers don't write online reviews to release anger. Instead, among US internet users who posted online customer reviews, the top reason for doing so was to help others make better purchasing decisions, cited by 62% of respondents.
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