• 60% Of Apparel Retailers On Five Social Channels; 86% On Four
    91% of retailers now have a presence on two or more social channels. Apparel brands were the most socially connected with 86% present on four channels or more, and 60% present on all five tracked channels. Conversely, only 40% of electronics brands had a presence on four channels or more.
  • Coupons A Source Of Profit, Not Marketing Expense
    According the Electronic Retailing Association blog by Greg Sheppard, CEO of Affiliate Traction, collecting and synthesizing research from several respectable sources, 70% of the U.S. population will not buy your brand without a discount simply because they cannot afford to do so.
  • Teens Like What Their Folks Like !?
    According to New research from Mintel, while there are a number of similarities between American kids and teens (opinions of their peers and parents, and preference for low-impact activities like watching TV), teens enjoy a great deal more independence than kids.
  • Cross Channel Measurement Key To Targeting
    Client-side marketers, polled in March 2015 by Econsultancy with Adobe, still struggled with mobile measurement. Just 51% measured user engagement and return on investment from mobile efforts.
  • Marketing Automation Software: Little Used But Oft Requested
    Along with managing vast databases of customer data, marketing automation software is used to develop, execute and track marketing campaigns.
  • Pay-TV Providers Hammered From All Sides
    According to a new Q1 2015 Digitalsmiths survey, 7.7% of respondents switched providers in the last three months, a 2.0% increase y/y. Additionally over the course of the next six months, a total of 15.3% of respondents said they plan to either switch (3.1%), change (7.4%), or cut service altogether (4.8%), and 32.4% are on the fence and might need to be enticed to stay.
  • Internet of Things Drives New Era of Living Services
    According to a new report from Accenture, a new era of highly sophisticated "living services" can learn and tailor themselves in real-time to meet the changing needs of consumers, workers, patients and citizens.
  • More Time Spent On Mobile Shopping; More Sales From Desktop
    According to research findings presented by Andrew Lipsman, vice president, marketing and insights, for comScore Inc. at the Internet Retailer Conference & Exhibition, in the fourth quarter of 2014, mobile accounted for 13.0% of digital sales, up from 11.1% in the prior quarter, and then continued to increase to a share of 15.4% in the first quarter of 2015.
  • Social Media Is The GO-TO For Small Business Marketers
    Social Media Examiner's seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some social media trends gaining momentum, as well as some surprising stalls.
  • Longer Form Videos Catching On With Mobile Users
    According to a new survey by the Interactive Advertising Bureau (IAB), "Mobile Video Usage: A Global Perspective," 30% of total respondents said they watch videos that are 5-minutes or longer on their phones daily or more frequently.
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