• Major Shifts In A Nutshell
    In 2014, Pew Research Center published more than 150 reports and some 600 blog posts covering a wide range of topics, including demographic change, media habits, technology adoption, religious affiliation, and public opinion in the U.S. and worldwide. Included in this Research Brief are a few of many facts found to be particularly striking by Pew, illustrating some major shifts in our politics, society, habits or families.
  • Understanding Buyers A B2B Priority In 2016
    Brand and positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%. Lead generation and brand communications followed, tying for second with 85% of respondents each. But, business-to-business marketers expect their responsibilities to be very different in two years.
  • Emails Should Be Personal To Capture The Reader
    According to a report by Erik Schulze, VP at Yes Lifecycle Marketing, summarized in Direct Marketing News, this coming year email marketing messages will be even more personal.
  • Spam Words To Avoid
    Most of us receive spam every day, says a new report from MailJet by Rad Penchev, sharing some of the most commonly seen spammer lingo to help you protect yourself, and to also help avoid being mistaken for a spammer, or a phisher. Generated by bots and sent in bulk, spam and phishing email is actually not all that creative, but it constantly adapts and changes in an attempt to outsmart email users, ISPs and ESPs, says the report.
  • Mobile Got Traffic, But Desktop Gets Online Sales
    According to the IBM Digital Analytics Benchmark, reported by DMNNews, shoppers who have grown more comfortable with shopping and buying on mobile devices powered an increase of more than 8% in online sales this Christmas Day. Mobile purchases alone rose 20% and accounted for 35% of total sales.
  • Hoping For Social; Depending On Email
    Social media is the second most popular marketing tactic on which business execs worldwide plan to increase spending in 2015, behind email, according to research by StrongView, in conjunction with SENSORPRO.
  • Internet Reviewers Helping Others, But Cite Unethical Practices
    According to a new study by YouGov, consumers don't write online reviews to release anger. Instead, among US internet users who posted online customer reviews, the top reason for doing so was to help others make better purchasing decisions, cited by 62% of respondents.
  • Pay Attention To Technology
    According to the marketing trends survey, by Campaigner, detailing key industry insights and identifying specific areas of focus for 2015, marketers across the board are confident in their strategies with no plans of adaptation to meet the growing technology demands, but investing in email marketing and social media.
  • A Broad Brush Across Content Marketing In 2015
    According to KJ Wakefield & L Mangiaforte in a NewsCred blog, with companies globally spending an estimated $135 billion on content marketing in 2014, staying ahead of the curve is essential financially and strategically.
  • Mobile Apps Dominate Consumer Time Online
    According to new data provided exclusively to Internet Retailer from comScore, there has been a tectonic shift in the way consumers spend their time online. In October 2014, 52% of the time consumers spent online occurred within smartphone and tablet apps, 40% in web browsers on desktops and laptops, and 8% spent in web browsers on smartphones and tablets.
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