• Three Year Global AdSpend Forecast Growth Better Than Last Twenty
    According to the new Advertising Expenditure Forecasts from ZenithOptimedia, global adspend will grow 4.4% to reach $544 Billion US in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections.
  • Millennials Want Financial Security But Not Saving Enough
    The majority of Millennials are starting early when saving for retirement, but most aren't saving enough now in order to enjoy a comfortable retirement later. 63% report they started saving for retirement before age 25. But less than a third are saving at least 10% of their salary through their employer-sponsored retirement plan.
  • 40% Of Email Clicks On Mobile
    Mobile clicks now account for almost 40% of all email clicks, a 10% increase YoY. This overview examines the use of smartphones and tablets, finding that purchasing has changed year-over-year (YoY,) and that responsive design impacts CTO on mobile devices. Mobile CTO has increased by over 20% YoY while Desktop CTO has increased by over 6% YoY.
  • 76% of Brand Marketers Favor Programmatic; Only 27% Buying
    76% of brand marketers consider programmatic buying an important development in the mobile ad realm, yet few actually purchase ads programmatically, according to new survey data.
  • 44% Of Marketers Using Three Or More Channels In Campaigns
    According to the newly released DMA 2015 Response Rate Report, the modern marketer is a multichannel strategist, relying most heavily on email, direct mail, and social media, with 65% of respondents using two or more media types in their marketing campaigns, and 44% reporting they use three or more.
  • Don't Forget Big Tech Users In Little Places
    The Pew Research Center surveyed thousands of people across 32 emerging and developing nations about their technology use and how the rising influence of the internet affects their daily lives. Beyond the larger findings, says the report by Jacob Poushter, are notable data points about specific countries that might have been overlooked.
  • America's First Digital Generation
    Researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital age.
  • Multicultural Consumers Fastest Growing Segment of US Population
    Multicultural consumers are transforming the U.S. mainstream, reports Nielsen in a recent study. Propelled by the twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends.
  • Send Emails That Recipients Actually Want
    According to the "What Consumers Want From Marketing Emails" study from Technology Advice, 40% of the more than 1,300 U.S. adults surveyed ignore marketing emails. Of the 60% who do read them, only 16% do so on a regular basis.
  • Mobile Is Driving Ad Spending This Year And Next
    Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat.
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