• Worldwide Shift To Mobile, Content, And Smart Technology
    According to new research from PQ Media, US consumer spending on media content & technology rose 4.9% in 2015 to $388.06 billion, while global consumer spending on media increased 6.8% in 2015 to $1.532 trillion.
  • Get Crackin'... Back-To-School Shoppers Are On The Prowl
    According to verified online buyers' surveyed by Bizrate Insights, Back-to-school ("BTS") shopping may not heat up until July, but 5% of shoppers have already started by April and another 7% plan to start before June.
  • 2/3 of US TV Households Internet Connected
    Consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device.
  • Mobile, Social and Programmatic Fueling Internet Ad Growth
    According to the industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB), Internet advertising revenues ("revenues") in the United States totaled $59.6 billion for the full year of 2015, with Q4 2015 accounting for approximately $17.4 billion and Q3 2015 accounting for approximately $14.7 billion.
  • Location, Location, Location
    According to Pew Research, as explored in the new eMarketer report, "Location Intelligence, H1 2016...", nine in 10 US smartphone owners use location services on their phone.
  • Newspapers Expect 1/3rd Of Media Sales From Digital
    SalesFuel polled 200 media sales managers, 136 executive managers and 742 sales representatives across all types of traditional and digital media, and found that the average of overall sales revenue expected to come from digital advertising/marketing services in 2016 turned out to be 22.96%.
  • Being A Geek Is Not A Bad Thing
    According to a new study by Imgur with YPulse, being a "geek" is now a positive thing. Not only are they NOT referred to as a "... nerdy person with no athletic ability or personal style, with little personality but tons of smarts" by Boomers.
  • Huh? People Based Advertising
    According to a study by Econsultancy/Signal, reported by eMarketer, 29% of senior advertisers in North America are familiar with people-based targeting and know the concept well, but the rest are foggy.
  • Text Me, It's Faster
    Consumers today expect, and welcome, service-based communications from the companies they transact with. Whether it's an alert that their payment has been processed or their order has shipped, these functional notifications deliver tremendous value.
  • Google Mobile Clicks Double, CPC Lower
    According to the Q1 2016 Digital Marketing Report, recently released by Merkle, Google search ads continued to deliver strong performance in Q1 2016, as the renewed wave of mobile growth that kicked off in late 2015 remains the key driver of year-over-year Google trends.
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