• Millennials Keep Cable For Video On PCs & Laptops
    An Evercore ISI Group study of 866 millennial men and women showed that while the younger generation watches most of its video online, they are more than willing to pay for it, and are in no rush to cancel their cable/satellite/telco subscriptions.
  • Email; Value Proposition, Engage, Sold!
    A new IBM study shows that the more consumers feel satisfied with email messaging and its value proposition, the more likely they are to engage, and hopefully purchase.
  • So Long Ragtop; Hello Soccer Mom
    North America has always led the global convertible market, but hit a near-record low in 2014 with just 164,000 units sold in the region. While consumers returned to the automotive market, the gain has been in more practical segments, and purchases of convertibles and roadsters have lagged the general automotive market resurgence.
  • Mom And Dad Chose Mobile For Back-To-School Shopping
    According to the new IBM Digital Analytics Benchmark, based on traffic and sales across 3,000 websites during the month of August, Back-To-School US retail online sales for August were up 11.9% as compared to the same period last year, while mobile sales jumped 42%, accounting for a quarter of all such online sales.
  • Programmatic Frustrating Publishers
    According to Technorati's "State Of The Industry: The State Of Programmatic Partnerships" survey, in conjunction with Digiday, 45.5% of publishers are frustrated by programmatic demand partners not able to compete with each other on each impression.
  • See Yourself As Others See You... Millennials Don't
    Despite the size and influence of the Millennial generation, however, most of those in this age cohort do not identify with the term "Millennial." Just 40% of adults ages 18 to 34 consider themselves part of the "Millennial generation."
  • Digital Media Advertising Rules; Earmarked Co-Op Programs Unused
    According to a new white paper by Borrell Associates in collaboration with Netsertive, online surveys of brand managers and local business owners, along with telephone interviews and an analysis of the latest advertising data, paint a clear picture of the new face of co-op advertising.
  • Traditional Out-Of-Home Media Continues Growth
    Based on figures released by the Outdoor Advertising Association of America (OAAA), Out Of Home (OOH) advertising revenue rose 3.8 % in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion.
  • Holiday Themes Max Revenue During 4th Quarter
    According to Yesmail Interactive, the fourth quarter of the year not only generates between 20-40% of retailers' annual revenue, but it also boasts the largest number of holidays that marketers could use to boost engagement and maximize revenue.
  • Visual Is A Critical Piece Of Storytelling
    Marketers believe visual assets, including photography, illustrations, infographics and videos, are core to customer engagement and will increase in usage in the coming year.
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