• Use of Inbound Marketing Strategy And Tactics For Success
    According to the Inbound Marketing Survey by Ascend2 and our Research Partners, 90% of companies are now integrating social media, search engine optimization, content and other tactics for Inbound Marketing purposes, and most are doing it successfully.
  • Online Channels Growing Fastest For Lead Generation
    According to the Chief Marketer 2014 B2B Lead Generation Survey, content marketing, website registrations, social media and pay-per-click advertising posted the most significant gains in usage for B2B marketers seeking new leads. 67% of B2B marketers said they would use content marketing this year
  • Fortune 500 Blogs Validate Social Media Presence
    Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media blogs offers important insights into the future of commerce, says the report. These corporations provide a look at emergent social media trends among America's most successful companies.
  • Mobile Plus Apps Equals Retail Engagement
    More than 60% of U.S. consumers' time spent online with retailers takes place on a mobile device, according to comScore, and that translates into huge growth potential for progressive retailers. The Internet Retailer Mobile 500 reports that mobile sales by the world's 500 leading retailers in mobile commerce should reach $84 billion in 2014
  • Back To School Creates Several Headaches For Mom
    According to a new study by SheKnows, about moms and the get ready process for back to school, shopping isn't the only source of back-to-school headaches. Most moms are more concerned about their kids than they are about shopping. Behavior in class, bullying and fitting in are the top three concerns.
  • Radio Down 2nd Quarter; Off-Air Up; Expecting Better 2nd Half
    According to the RAB, Radio's Q2 '14 revenue performance was moderate, down 3% from the same period last year based on diminished Spot activity. Spot declined 5%, tempering respective gains of 13% and 9% from the Off-Air and Digital sectors and flat Network spending.
  • The Elusive Bicultural Latino Audience
    According to Horowitz Associates' Focus: Latino 2014 report. Bicultural Latinos, Hispanics who feel strong cultural ties to both their U.S. and Hispanic identities, represent 53% of America's Hispanics. Biculturals, who tend to be more educated and make more money than average Hispanics, are a highly desirable target demographic for advertisers.
  • Passion Drives Success
    According to a recent Small Business Market Survey by Infusionsoft, and conducted by Audience Audit, which identifies four distinct types of small business owners, the Passionate Creators group are the most active and data-focused marketers, while the Legacy Builders group are investing the least in their sales and marketing initiatives.
  • Email Up, Opening Down
    According to a new Yesmail Email Marketing Compass report, an analysis of email metrics over the last five quarters, through Q2 2014, has identified key trends and outlined major implications to help marketers plan for the defining holiday s
  • Your Email Is A Snowflake
    According to the MarketingSherpa Email Marketing Benchmark Report on the effectiveness of sending emails on different days of the week, there is no "best" day, or time of day, that works to send emails across the board for all email marketers. But, points out David Kirkpatrick analyzing email research, looking at the results of this survey you can see a wide range of effectiveness, along with a few clear patterns.
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