The Gurus Speak: The Internet Impact in 10 Years
From the Pew Research Center, and Elon University's Imagining the Internet Center, more than 12,000 consumers yielded 2,551 respondents to answer the open ended question about the role of the Internet in people's lives in 2025, and the impact it will have on social, economic and political processes.» 0 Comments
3rd Party Content Appears More Credible
According to a new study from inPowered and conducted by Nielsen, consumers rely on credible, third-party content more than branded content or user reviews when making decisions.» 1 Comments
Harness The Power of Digital
According to Dr. Stuart Pike, Executive Director, Digital Audience Measurement, Nielsen, when it comes to getting your brand messaging across to the typical smartphone user, you've got about 90 minutes of their day to make an impact.» 0 Comments
Charge It To My Phone
According to a new report from business consulting firm Bain & Co., mobile payment users, on average, spend approximately twice as much through all digital channels than those not using mobile payments.» 0 Comments
It's a Multi-Screen World
According to results from the AdReaction Report, Marketing in a Multi-screen World, from Millward Brown, a typical multiscreen user consumes 7 hours of screen media per day during a 5 hour period.» 0 Comments
Kids Cost Money!
Based on 2013 Gallup Daily tracking, asking Americans about the amount of money they spent on purchases "yesterday," excluding normal household bills and major purchases, Americans without children under 18 reported average daily spending of $79, while Americans with children reported a $108 daily average.» 0 Comments
Radio Marches In Place With Some Leading, Some Lagging
Radio revenues for Q4 and Full-Year 2013 were flat against comparable 2012 periods which had been buoyed with an influx of political spending at the culmination of the presidential campaign.» 0 Comments
Improve ROI With Arrows In The Quiver
According to Direct Marketing News, a recent survey with 160 global retailers found the majority are missing out on significant opportunities to use tools that already exist in their arsenal to improve the ROI of marketing campaigns.» 0 Comments
Digital Video Supplements Traditional TV Content
According to research recently released by the Consumer Electronics Association, while 79% of online U.S. adults obtain video content from traditional television programming providers such as cable, satellite or fiber-to-the-home, a significant number of viewers are turning to other sources.» 1 Comments
B2B Buyers Hold the Whip
In October 2013, Dianna Huff of DH Communications, Inc., and Derek Edmond and Casie Gillette of KoMarketing Associates, with the help of Liza Semenova, a student at Northeastern University, issued a survey to customers, prospects and others involved within B2B marketing, to determine what buyers do once they get to a vendor website» 2 Comments
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