Knowing not just how often someone stops for Starbucks, but why, is the genesis of the thrust of Predictive Marketing.
Amazon is involved in most online activities, with 90% of customers checking the retailer even if they find the product they want on another ecommerce site.
53% of TV viewers would rather watch ad-supported online TV than pay for a subscription. But if technology gives them the ability to skip those ads, they'll use it!
According to Salesfloor's 2016 Omnichannel Retail Associate Study, as the number of consumers shopping online continues to grow, retailers are struggling to replicate the service they provide in store into their e-commerce sites
About 6.4 billion "things" are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020.
Millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study showed that only 29% of millennials usually buy the same brand, compared with 35% of Gen Xers.
You don't have to be a neuroscientist to do genius email marketing, but it certainly helps, says the report. The report shows how top brands are using the secrets of the human mind to design and write email (consumers) can't resist.
When it comes to mobile ads on the smartphone, marketers have an array of options that they can use to motivate consumers to take action. Each option is as unique as the individual consumer, and each provides marketers with many opportunities for engagement.
In the e-commerce industry, Germany has the highest Facebook CTR (Click Through Rate) at 1.62%, followed by the United States at 1.54%, as Global Facebook CPM (Cost Per Thousand) grew 65% year-over-year to $6.33, with a global CTR of 1.29%.
The continued growth of e-commerce, the rise of subscription and home delivery services, and the increasing use of mobile commerce is forcing retail marketers to re-think how they market, engage, and sell products.