• More Time Spent On Mobile Shopping; More Sales From Desktop
    According to research findings presented by Andrew Lipsman, vice president, marketing and insights, for comScore Inc. at the Internet Retailer Conference & Exhibition, in the fourth quarter of 2014, mobile accounted for 13.0% of digital sales, up from 11.1% in the prior quarter, and then continued to increase to a share of 15.4% in the first quarter of 2015.
  • Social Media Is The GO-TO For Small Business Marketers
    Social Media Examiner's seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some social media trends gaining momentum, as well as some surprising stalls.
  • Longer Form Videos Catching On With Mobile Users
    According to a new survey by the Interactive Advertising Bureau (IAB), "Mobile Video Usage: A Global Perspective," 30% of total respondents said they watch videos that are 5-minutes or longer on their phones daily or more frequently.
  • Mobile Email Revenue Up 12%; Smartphones Account For Half
    According to the Yesmail Q1 2015 Email Marketing Compass benchmarks report, mobile clicks now account for 45% of all email clicks, a quarterly increase of 10%. The first-quarter findings demonstrate a permanent shift in consumer behavior in terms of both the level of activity and device preference.
  • Social Media A Reliable Influence For Women Clothing Shoppers
    According to a new report from Mintel, 67% of US women purchased clothing online from retailers in the past year. 35% of Millennial women say social media is one of the top influencers when making clothing purchases.
  • Web Connected TVs Bringing Internet Delivered Video Direct
    While 27% of all households have a TV set connected via one device, 29% of households are now connected via multiple devices, up from 17% in 2013. Along with the increase in connected TV households and devices, there has also been an increase in watching Internet-delivered video on the TV set.
  • Media Consumption Grows, Enhanced By Internet
    According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an average of 492 minutes a day consuming media in 2015, up 1.4% from 485 minutes a day in 2014. This increase will be driven by the rapid growth in Internet use, which will increase by 11.8%.
  • How Real Is Real Time Marketing?
    According to a new study by Wayin, the 2015 Wayin Real-Time Marketing Report, based on a survey of 200 manager and executive-level real-time marketers from companies with more than $100 million in revenue, 64% of real-time marketers have leveraged breaking news on social media in the past year.
  • Opinions From Peers And Strangers Validate Choices And Intentions
    According to a new Mintel flagship report, American Lifestyles 2015, "constantly connected" Americans not only use the internet to stay connected to work, family and friends, but 69% seek out advice and opinions on goods and services before purchasing.
  • Big Opportunity For Quick Little Ads
    A new study from Juniper Research has found that advertising spend on smartwatches will reach $68.6 million by 2019, up from an estimated $1.5 million this year. The research, Digital Advertising: Online, Mobile and Wearables 2014-2019, found that growth will be fueled by the entrance of high profile brands such as Apple into the smartwatch arena.
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