A new report conducted by the Virtual Edge Institute, commissioned by Freeman, shows that attendees are increasingly turning to their screens to engage with organizations. Just under 80% of survey participants produce physical events, with 70% of those respondents also producing online events.» 0 Comments
According to the results of The Sage SMB Survey on Mobile Devices, laptops (80%) and smartphones (81%) are the most common devices used remotely by employees to access work-related information when they are not in the office, followed by tablets (57%).» 0 Comments
According to a new study by Zogby Analytics for the Digital Advertising Alliance, 40.5% of respondents chose targeted ads, while another 27.6% were content to see both. Only 16.1% preferred random ads, with 15.8% unsure.» 3 Comments
According to InsightsOne, with Harris Interactive, Americans Are Fed Up With Bad Ads, 87% of American adults 18 and over are putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely. 23% of Americans say they will do so after seeing just one spam email or online ad, and 43% say they will ignore a company completely after seeing as many as two» 3 Comments
According to comScore, 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion with Google Sites delivering an all-time high of 2.2 billion» 0 Comments
According to the recently released Mobile Advertising Marketplace Report from MoPub, showcasing 2013 Q1 trends in mobile advertising monetization and demand for smartphone ad inventory, the three core metrics used to track demand, eCPM, Clear Rate and Bid Depth were higher. Despite an extended down cycle, significant ad spend growth at the end of the quarter led to Q/Q growth.» 0 Comments
According to The Search Agency State of Paid Search Report, total search advertising spend across Google and Yahoo!-Bing increased 21.6% year-over-year» 1 Comments
BabyCenter, with comScore, revealing new insights about moms' usage of social platforms across all devices, finds that moms are 20% more likely to use social media than the general population. 91% of moms now use social media regularly, a 20% increase since 2010.» 1 Comments
According to new research by Accenture, the "Seamless Retail Study," 49% of consumers believe the best thing retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.» 1 Comments
According to the 2013 Consumer Mobile Insights study by Jumio and Harris Interactive, 83% of respondents worry about identity theft, but look the other away when given the option to use mobile services. While 26% of respondents reported being a victim of online or mobile fraud, 48% of the consumer audience continue to check account statuses/balances , and 32% continue to pay bills online.» 1 Comments
Center for Media Research