• Blogs And Social Media Help Back-To-School Shoppers
    U.S. adults leading their families' back to school shopping this year, analyzing their shopping habits around three key categories of items: clothing, school supplies and food/snacks, many U.S. families begin their BTS shopping as early as May, and marketers are already ramping up their back to school marketing efforts.
  • Health And Retirement Top Both Men's And Women's Anxieties
    Mars/Venus, Main Street/Wall Street - the differences in characteristics and concerns between men and women are considerable, says the latest Shullman Luxury and Affluence Monthly Study.
  • Web Surfing And TV Watching Going Hand-In-Hand
    this year, 182.9 million Americans will use the internet while watching TV at least once a month, That's 80.3% of internet users.
  • The Best Retailers Will Combine Bricks and Clicks
    Pioneering research into the new economics of multisided platforms, presents a paper concluding that retail profits are plummeting, but the best retailers are those who combine bricks and clicks.
  • 'BuyButtons' Are Not Out Of The Gate
    When Pinterest and Instagram introduced click-to-buy features last summer, (BuyButtons,) the hope was that they'd help brands turn mobile browsers into shoppers.
  • Bluetooth Beacons To Spike Digital Retail
    New data from Juniper Research has found that spending on digital retail marketing is set to increase from $174 billion in 2015, to $362.1 billion by 2020.
  • Goin' Home Top Choice For 18-34 Year Olds
    According to a new Pew Research Center analysis of census data, by Richard Fry, in 2014 for the first time in more than 130 years, adults ages 18 to 34 were slightly more likely to be living in their parents' home than they were to be living with a spouse or partner in their own household.
  • Traditional TV vs. Streaming Video; It's In The Eyes/Age Of The Viewer
    Viewers prefer digital video to primetime TV. The actual results did show that users of TV and original digital video tended to associate the latter more with terms such as "innovative," "exciting," "edgy," and "worth my time."
  • Millennial Marketers Pick Social And Online Video For Advertising
    Marketing trends for small and medium-sized businesses (SMBs) are shifting from traditional channels, (print, radio and television advertising, and classic word-of-mouth marketing) as millennials implement new, more viral digital practices, like social media and particularly online video.
  • Boomers 35% Of Voters In 2016 Presidential Election
    The Baby-Boom generation will account for more than one-third of voters in the 2016 presidential election, outnumbering voters in the other generations.
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