• City & Regional Magazines Rely On Print Advertising
    According to the FOLIO:'s annual survey of city and regional magazine publishers, print may be dying, but it's still lively enough to carry the city and regional magazine industry. Local titles rely on print for as much as 93% of their annual revenue.
  • Netflix Streaming Up, But Not Impacting Regular TV Viewing
    According to new research from The Diffusion Group (TDG), Netflix streaming has increased 350% during the last 10 quarters, growing from two billion hours in Q4-11 to seven billion hours as of Q2-14. TDG's latest analysis of Netflix examines subscriber growth and hours streamed, and offers domestic forecasts for both through 2022.
  • Online/Digital Captures 25% Of Local Media Revenues in 2015
    According to the U.S. Local Media Forecast 2015 from BIA/Kelsey, total local media revenues are forecast to reach $139.3 billion in 2015, up from $137 billion this year, representing a growth rate of 1.6%.
  • Expert Content Is Best Influencer in Purchase Funnel
    According to a new study by Nielsen, commissioned by inPowered and entitled The Role of the Consumer in the Decision Making Process, consumers report an increase in usage across all sources of information in the past five years, including sources such as brand websites, user reviews, and third party expert content, when learning more about new products and services.
  • Short Messages Rise Up
    According to SAP Mobile Services, a division of SAP, with Loudhouse Research, mobile users' app consumption is maturing and customers have discerning preferences for how they communicate with brands, subject to need. The SMS Advantage survey highlights consumer benefits and challenges in relation to mobile apps, SMS, and other interactions between service providers and customers.
  • America's 67.5 Million Affluents Garner 60% Of U.S. HH Income In 23% Of U.S. Households
    According to the recently released 2014 Ipsos Affluent Survey USA, the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year ("Affluents:" approximately 23% of US households with adults aged 18+ with at least $100,000 in annual household income).
  • ... Just The Facts
    Thanks to Pew Research, and author Jens Manuel Krogstad, we have some specific data about Hispanics and Latinos coinciding with National Hispanic Heritage Month, started as Hispanic Heritage Week in 1968 by President Lyndon Johnson, and expanded to a month (beginning in mid-September) by President Ronald Reagan, and enacted into law in 1988.
  • Millennials' Impressions Come First From WOM
    According to a report from the market research firm Keller Fay Group, most of the stories about Millennials focus on the fact that they are a highly "social" generation. For example, "... for 18-33 year olds, born into the digital revolution, creating and sharing content on social media is second nature..." says another author.
  • Premium Ad Video Racing To Programmatic
    According Adap.tv's 2014 US Video State of Industry report, premium video is going programmatic. This time last year, says the report, video publishers were concerned that automated inventory sales would commoditize their most prized content. Today, more than half of publishers surveyed said they make their premium inventory for sale via programmatic...
  • Effective Consumer Engagement On Mobile
    According to a new study by MillwardBrown, Getting Mobile Right, US marketers are projected to invest a total of $19.8 billion in mobile marketing in 2015, but many are still struggling with the optimal approach.
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