• Attribution Not Connecting To Marketing Strategies
    Kenshoo, in a newly commissioned study conducted by Forrester Consulting, titled "Cross-Channel Attribution Must Convert Insights Into Action," outlines challenges marketers face when implementing cross-channel attribution, the benefits they reap from doing so, and the importance of connecting attribution modeling...
  • "First Position" Ads Dominate Click Throughs
    According to data analysis from MarinSoftware, smartphone click-through rates have been trumping desktop and tablet click-through rates for some time. But, the report asks, how important is ad position for marketers looking to capture the attention of their audience?
  • Shared Opinions on Social Media Major Influence on Purchase
    According to a study from The Society For New Communications Research, summarized by Vanessa DiMauro and Don Bulmer, the reputation of a company is no longer defined by what they "report" or what they "say" they stand for. Instead, they are increasingly defined by the shared opinions...
  • City & Regional Magazines Rely On Print Advertising
    According to the FOLIO:'s annual survey of city and regional magazine publishers, print may be dying, but it's still lively enough to carry the city and regional magazine industry. Local titles rely on print for as much as 93% of their annual revenue.
  • Netflix Streaming Up, But Not Impacting Regular TV Viewing
    According to new research from The Diffusion Group (TDG), Netflix streaming has increased 350% during the last 10 quarters, growing from two billion hours in Q4-11 to seven billion hours as of Q2-14. TDG's latest analysis of Netflix examines subscriber growth and hours streamed, and offers domestic forecasts for both through 2022.
  • Online/Digital Captures 25% Of Local Media Revenues in 2015
    According to the U.S. Local Media Forecast 2015 from BIA/Kelsey, total local media revenues are forecast to reach $139.3 billion in 2015, up from $137 billion this year, representing a growth rate of 1.6%.
  • Expert Content Is Best Influencer in Purchase Funnel
    According to a new study by Nielsen, commissioned by inPowered and entitled The Role of the Consumer in the Decision Making Process, consumers report an increase in usage across all sources of information in the past five years, including sources such as brand websites, user reviews, and third party expert content, when learning more about new products and services.
  • Short Messages Rise Up
    According to SAP Mobile Services, a division of SAP, with Loudhouse Research, mobile users' app consumption is maturing and customers have discerning preferences for how they communicate with brands, subject to need. The SMS Advantage survey highlights consumer benefits and challenges in relation to mobile apps, SMS, and other interactions between service providers and customers.
  • America's 67.5 Million Affluents Garner 60% Of U.S. HH Income In 23% Of U.S. Households
    According to the recently released 2014 Ipsos Affluent Survey USA, the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year ("Affluents:" approximately 23% of US households with adults aged 18+ with at least $100,000 in annual household income).
  • ... Just The Facts
    Thanks to Pew Research, and author Jens Manuel Krogstad, we have some specific data about Hispanics and Latinos coinciding with National Hispanic Heritage Month, started as Hispanic Heritage Week in 1968 by President Lyndon Johnson, and expanded to a month (beginning in mid-September) by President Ronald Reagan, and enacted into law in 1988.
« Previous Entries Next Entries »