A new report, the State of the Consumer Banking Experience by Invoca, shows that while financial institutions will spend more than $8 billion on digital advertising in 2016, customers rely heavily on offline interactions when making important financial decisions.
According to the 2016 State of Customer Journey Marketing by Autopilot, social media and mobile devices have strengthened consumers' ability to connect 1:1 with brands at any time, from anywhere. 88% of high performing marketers get results by investing in customer experience initiatives including analytics, content, social and nurture-based strategies for growth.
According to a new release from Marketing Charts, providing a roundup of holiday season research studies surrounding spending trends, retail destinations and shopping attitudes, the NRF is projecting a 3.6% increase in sales this year (above the 10-year rolling average of 2.5%, though down very slightly from last year's 3.7% forecast increase) to $655.8 billion.
Last year the results of the annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing, with fewer than 20% saying that their organization was effective at content marketing.
The future of TV is now. The evolution of TV and video habits has meant that traditional user groups, such as the TV Couch Traditionalists, have shrunk by more than 30% since 2010, in favor of user groups such as the Mobility Centric and Screen Shifters.
....it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones.
According to new Pew Research Center estimates, presented by Jeffery Passel and D'Vera Cohn, using government data there were 8 million unauthorized immigrants in the U.S. working or looking for work in 2014, making up 5% of the civilian labor force.
According to a new report from NRF, holiday season retail sales are expected to increase 3.6% to $656 billion in the United States this year. Furthermore, the NRF report expects online sales to grow between 7% and 10% to as much as $117 billion.
According to a summary and blog of properly communicating with customers across multiple devices by Neil O'Keefe, SVP of CRM and Member engagement, Data & Marketing Association (DMA), the challenge isn't communicating to the device, its communicating to the customer.
Today's digital-first shoppers are given a variety of options when making a purchase, and those who still choose to make the trek to a physical store are armed with information and ready to compare.