Jonathan Bellack, Google's director, product management, offered an update on the company's shift to dynamic allocation exchange bidding, and discussed a new capability called Audience Guarantee.
Mediaocean, a provider of workflow management software, announced it will integrate with four demand-side platforms (DSPs) to automate programmatic account management and billing for agencies.
Demand-side platforms are coming to the table with real budget for programmatic TV. A proposed merger of AT&T and Time Warner could only help things along.
The $85 billion merger between AT&T and Time Warner would be a historic deal and form a giant, to be sure. There are implications for advertising, programmatic TV, data, data-driven audience targeting, and more.
Hundreds, maybe thousands of jobs, are available in the ad tech/martech sector. Their functions are more specialized than ever. Are these actual openings or are companies just testing the waters?
Ad tech iterates, at times, on a seemingly yearly or even monthly basis. What was yesterday's rage is merely a portion of tomorrow's advertising stack.
How did the IAB Tech Lab's new ad standard for dynamic ad content emerge? Diaz Nesamoney, CEO of Jivox and co-chair of the Dynamic Ad Standard Working Group, explains and shares why the standard is so important to the advancement of programmatic creative.
It is widely acknowledged that The Trade Desk's initial public offering (IPO) was one of the best-performing IPOs of 2016.
The digital advertising ecosystem changes continually to keep up with new creatives and new applications of data. How will it cope with the advent of 360 video? While not completely mainstream just yet, Stephanie Gaines, VP of corporate marketing at multi-screen ad tech company YuMe, believes 2017 can be the year of 360 video.
It always tickles me when Wall Street's traders rate Madison Avenue's. Today, the equity research team at Wall Street's Raymond James & Associates initiated coverage of Madison Avenue's aptly named The Trade Desk, giving it an "outperform" rating and a target price of $31. That's nearly twice what TTD priced its recent IPO at, and a significant bump over its trading range since going public in September. All for good reasons -- both micro and macro economic ones -- Raymond James analyst Aaron Kessler states in his initial investment thesis for the programmatic media trading company.