• 'Real-Time' Marketers: Personalize Away, But Stay Out Of #Personal Space
    Real-time marketers want to be with it. They want to tweet about the show consumers are watching or send a Facebook message about tonight's event. In short, real-time marketers want to get buddy-buddy with their audience, and the easiest way to do so is via social media. Be wary, however, of invading the audience's personal space.
  • Dale Time
    Dale is Old English for valley, although they still use the term up in Yorkshire, England where I spent most of the last two weeks walking down them, up some fells and across amazing heather covered moors as I hiked England's coast-to-coast trail from the Irish Sea to the North Sea. It's a fitting subject for RTBlog for several reasons -- especially my belief that we all need to disconnect from the real-time grid in order to experience time as humans were really meant to. You don't have to hike across England to do that. A long walk anywhere should ...
  • It's The Algorithms' World, And We're Just Living In It
    Mobile advertising is growing, but how are marketers measuring it? At the Mobile Insider Summit in Lake Tahoe, Calif., a group of panelists noted that mobile marketers don't have an "attribution story." In other words, they can't ooh and ahh their c-suites with mobile advertising as an additive to existing campaigns because they don't have the numbers to back it up.
  • Enlist Consumers As Brand Ambassadors In 'Dark Social'
    Madison Avenue is swimming in "dark pools," and consumers are turning the lights off themselves, at least in social. Speaking at the Mobile Insider Summit on Monday, Richard Rabbat, Tango's VP of platform, said consumers are moving toward what he calls "private social." Instead of publishing the "latest selfie" and watching the "Likes" rack up, Rabbat said, consumers are having more social interactions in private -- or in the "dark."
  • 'Are You Selling Programmatic?' 1 Out Of 10 Don't Know
    The recent Forrester Consulting study that says 62% of local publishers are using programmatic had another revealing insight: 11% of the 100 U.S. publisher respondents don't know if they are selling inventory via programmatic.
  • RTB Prices: Foreign, Domestic Autos On Different Roads
    Given the fact that July is in the heat of the summer, it's no surprise that the 10 most expensive segments on programmatic ad exchanges last month were all travel-related. In other segments, foreign car brand advertising was cheaper on programmatic exchanges last month, while domestic brands saw prices increase.
  • Playing The Attribution Game: VivaKi Analytics Exec Weighs In
    Publicis Groupe's VivaKi recently released a whitepaper on programmatic media attribution, arguing that marketers can be gamed if they aren't careful. Real-Time Daily spoke with Shirley Xu-Weldon, VP of analytics at VivaKi, about the whitepaper, and she said the core question marketers need to understand when it comes to programmatic attribution is: "How do you understand the difference between someone trying to steal attribution credit and making it look 'good,' versus a partner that's really adding incremental and true value to your media plan?"
  • Efficiency: Programmatic's Blessing And Curse
    The new survey results from AOL, which reveal that 90% of ad buyers are using programmatic in some capacity, brought a few things to my attention. First, the report supports a theory of mine -- that the ad industry's worst enemy is often itself. I also noticed that the report didn't cover radio or digital out-of-home (DOOH).
  • Real-Time With Sizmek's Caprio On Buy-Side Dynamics In RTB
    Sizmek, an ad management platform, has made a number of moves in recent months to position itself for a programmatic future, including the launch of a team of RTB specialists to help buyers shift budgets. "Real-Time Daily" caught up with Mike Caprio, GM of the new RTB team (called Sizmek Vantage), to talk about the company's recent moves, including which players on the buy-side are using the Vantage group (and how they are using it). Caprio also touches on this fragmented market and how brands are taking more ownership.
  • Exchanging The 'Ad Exchange' For Something More Avant-Garde
    "I can tell you 'exchange' is the new 'ad network'," a communications expert who works with several ad tech companies said to me. "Everyone I work with avoids the term." It's all part of the semantics dance that companies are using to remain differentiated and be oh so avant-garde. It's not a new dance, either -- during the dot-com boom, companies were e-companies or .com companies.
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