• AmEx Taking Its Programmatic Goal Seriously
    Earlier this year, American Express set a theoretical goal of shifting 100% of its online ad budget to programmatic, "Advertising Age" first reported. AmEx set its sights as high as possible to create an "aspiration [more] than a real target." Since then, AmEx has become one of the 10 biggest spenders in programmatic.
  • Facebook Ads Nearly Ruined My Christmas Gifts
    How many holiday gift ideas have been spoiled beforehand because of retargeted ads? You'd have to poll a slew of consumers to get an accurate read, but it nearly happened to me last night, so I'm willing to bet it's happened to a fair number of people. The interesting side of this conundrum is that it reveals technology as, well, not human.
  • Brands Taking Ownership Of Data And Tech Changing The Marketplace
    The similarities between the programmatic ad marketplace and Wall Street have been detailed several times before, and the analogy arose again yesterday during AOL's mini conference on the state of programmatic and where it believes AOL is headed in 2015. AOL predicts that "forward-thinking brands will insist on data ownership" next year, an interesting prediction because the case could be made that this already happened in 2014 -- something that had a material impact in the marketplace.
  • Thanks To Social, Over Half Of Marketers Now Retargeting On Mobile
    "Mobile retargeting" is commonly discussed as a difficult thing for marketers to do, as there is no easy way of targeting the right consumer; mobile devices lack cookies -- a simple, straightforward way of tracking a single consumer. However, the majority of marketers have now found a way to make it work. Yet the key may be less about mobile and more about social.
  • New Programmatic Quiz: Have You Gotten Smarter?
    In late September we shared with you a programmatic quiz that video SSP Altitude Digital issued, and 2,200+ quizzes later, the results are in. The average score was 75%, and fewer than 5% of quiz takers got a perfect score. You can test your programatic knowledge again today, as another SSP -- Improve Digital -- has issued its own quiz.
  • New Technology Is Here To Save Your Impressions From Other Technology
    Video supply-side platform Altitude Digital has beefed up its platform with new technology that it says can recover "lost" impressions to resend them to demand-side partners. The technology, which Altitude Digital is calling AIR (advanced impression recovery), monitors real-time data to find impressions that could be "lost" due to "inefficiencies" or "errors" as the impression moves down the chain, the company claims.
  • Brands Breaking Programmatic Taboo
    From major ad buyers shunning open ad exchanges to the subsequent rise of programmatic direct technologies and private marketplaces, a lot has happened in the programmatic space in 2014. Among the most significant of trends, however, is the simple fact that "major ad buyers" are now often included in today's conversations about programmatic. It appears that a corner has been turned, and today, some of the largest ad tech providers in the world are speaking directly to brands.
  • Google AdX Tops RTB Quality Index
    Despite a recent study from Google noting that 56.1% of all impressions served on its display platforms (including Google and DoubleClick) are not viewable, Google still tops the chart when it comes to RTB quality -- at least according to one analytics provider. Pixalate, an analytics platform for programmatic advertisers, this week released the "Global Seller Trust Index," which ranks 400 sellers by quality of ads sold via RTB.
  • On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud
    A new report from the Association of National Advertisers and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue. Again, that is not a "here is the worst case scenario" report. It's a "here is what you are on pace for" warning.
  • Why 'Programmatic' Is The Word Of The Year
    According to an ANA (Association of National Advertisers survey), "programmatic" was voted the word of the year. The result is not all that surprising, and perhaps more interesting are the reasons voters gave for voting for "programmatic."
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