• Programmatic TV To Reach $17.3B Worldwide By 2019, Says IDC Report
    Earlier this year, projections from IPG Mediabrands' Magna Global noted that "programmatic TV" spend would top $10 billion in the U.S. by 2019. Now new estimates give us a look at what the worldwide programmatic TV market could look like before the decade closes.
  • About Half Of Agencies 'Unsure' They Trust Programmatic
    Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the tech properly executes ad buys.
  • Rest Easy, Humans: 'Programmatic Direct' Ensures You'll Still Matter
    "No more humans [are] needed in advertising," this morning's pitch read. "With the Ad Creator, you can create top-of-the-line advertising in under 60 seconds." You can probably take off early today.
  • Public Ad Tech Firms Weathered The Storm Amid Monday's Larger Downturn
    While many of the public ad tech companies were down big at the start of the day -- along with the rest of the market -- they navigated the waters fairly well. In fact, a few of them are already trading ahead of where they were prior to Monday morning's sharp decline.
  • Programmatic Marketers Still Catching Up To Consumers On Mobile
    When it comes to where programmatic display ads are being served, new data from AppNexus reveals that marketers are still catching up to consumers on mobile devices. About two-thirds (64%) of the campaigns run on AppNexus' platform during Q2 2015 targeted desktop Web users, while 47% targeted mobile Web users and 32% attempted to reach mobile app users.
  • The Newest Political Candidate: Programmatic
    Forget the purported 15-year-old that's "running" for president. There's an actual independent movement happening that has the potential to influence the 2016 election and, perhaps more significantly, future elections. It comes in the form of programmatic ad tech.
  • 'Real-Time' Gets New Meaning As Facebook Puts A Stopwatch On Consumers
    Time-based metrics as a currency just took a step forward. Facebook this week rolled out a metric new to the Canadian market that tracks consumers in a unique way: How long does it take for them to respond to an ad or a post?
  • Advances In Data-Driven TV Opening Doors Both Big And Small
    New doors are opening in the TV space thanks to data-driven ad tech. Rex Briggs, founder and CEO of Marketing Evolution, believes programmatic TV tech -- which may be better termed "data-driven TV" -- is growing the pool of people that can participate.
  • Programmatic Video Buyers Open Up About Open Exchanges, Say They're Just Too Risky -- Sort Of
    Don't expect the video/TV marketplace to evolve into the kind of openly biddable marketplace that display has developed with open RTB. That was the consensus of "programmatic video" panel discussion kicking off the Programmatic Insider Summit in Lake Tahoe Monday morning.
  • News Flash: HTML5 Not Just An Ad Tech Standard, But The Only One That Counts
    There have always been tensions between "creative" and "media," but as the two areas of advertising practice evolve from analogue to digital formats, the issues have expanded well beyond the roles of human practitioners to the machines they use. A great example of this is what some people are calling the impending "Flash Apocalypse," a problem that is occurring by upgrades to the major Web browsers that will essentially disallow any Flash-based ads. Apple's Safari and Mozilla's Firefox are already blocking them and Google's Chrome is introducing "intelligent pausing," which effectively does the same thing. The solution is a relatively ...
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