'Real Time Good': PlowShare, Run Launch Programmatic Trading Desk For Non-Profits
Public Service Advertising firm PlowShare on Thursday announced the launch of a programmatic trading desk, dubbed Harvest RTG, for non-profits. Some PlowShare clients include Girl Scouts, American Red Cross, World Wildlife Fund and Wounded Warrior Project. PlowShare has partnered with Run, a mobile-focused demand-side platform (DSP), to launch the trading desk. Run also houses a data management platform (DMP), which PlowShare will use to create audiences. PlowShare clients will have access to Run's inventory sources.» 0 Comments
EU Clicks Happen On Weekends, Purchases On Weekdays
If you are running a campaign with click-through rate as your No. 1 KPI, you may want to focus your efforts on advertising over the weekend. If you want to sell something, try Monday through Friday instead. New data from RTB House, an ad agency with its own real-time bidding (RTB) technology, says click-through rates are highest on Saturday and Sunday while conversion rates are lowest.» 0 Comments
Using News As Data Is Worth At Least $6.4M
The cookie may still dominate, but new ways of targeting are springing up left and right, each more interesting than the last. Perhaps no strategy is as unique -- or as old, depending on your perspective -- as Gagein's. The Silicon Valley-based start-up has technology that tracks news across the Web and tells B2B marketers which stories they should pay attention to.» 0 Comments
The Blurring Lines Between Ad Tech And Agencies
Some say ad tech and automation are changing agencies by requiring them to have fewer people and more machines, while others maintain the tech simply calls for different people. Another take is that tech companies are plucking people from agencies to come work for them directly. That's what I thought of with this morning's news of Paul Longo moving from MediaVest to Accordant Media, and while you can't point to one person moving from an agency to a tech company and declare a revolution, it's clear the lines are blurring.» 1 Comments
Real Tie With Rubicon's Frank Addante
I'm sure many a CEO has tied one on after floating an IPO, but Rubicon Project's Frank Addante did so beforehand. Looking at images of Addante ringing the New York Stock Exchange's opening bell, I was struck by the fact that I'd never seen him in a suit and tie before. Come to think of it, I've never seen him wearing anything but a jeans and a polo shirt festooned with Rubicon's logo. So I had to ask him if he had the logo somewhere on his business attire. Not surprisingly, he had it front-and-center, on a custom-made Rubicon logo ...» 0 Comments
What Soup Can Teach Us About Mobile Ad Nets And RTB
There are two major shifts occurring in digital advertising, as advertisers move toward automation and mobile. But how should advertisers traverse mobile? They could combine the two trends and automate mobile campaigns through real-time bidding (RTB), or they could tap an ad network. The two options are not mutually exclusive, per se, but Mike Miller, SVP of sales and marketing at RTB.com, believes RTB is the way to go.» 2 Comments
Tablet Sharers Went Mad In March
TV, social media and second-screening seem to be a trifecta made in advertising heaven, but the "second screen" can be a confusing carousel featuring desktops, tablets and smartphones. (And don't forget the ultimate variable -- different operating systems.) However, according to 33Across, an ad technology company that gathers consumer data from its online publisher partners, the tablet is coming into its own, as evidenced through some new data surrounding the recently concluded NCAA Basketball tournament.» 0 Comments
Eliminating The 'Learning' From 'Machine Learning'
Why learn, when you can be omniscient from the start? That's what Tribal Fusion is asking, as it launched a new technology meant to speed up the "learning" bit of "machine learning." Actually, the company wants to accelerate the learning curve so much that you never even notice it.» 1 Comments
The Anthropomorphization Of Programmatic
At the MediaPost Video Insider Summit Tuesday morning, Simulmedia CRO John Piccone said that programmatic wants to be media on autopilot, but other panelists argued that it will never be fully automated. He said programmatic wants to get to the point where "media is just transacting itself because the humans in the room have defined what the business success metrics are, the parameters, the creative, etc., and then you push the button and media just runs on autopilot," he said "That's what it wants to be."» 2 Comments
Ad Tech Consolidation: A Return To The Nest?
Ad tech is commoditized, says Pivotal Research Group's Brian Wieser, and outsourced to the point that many ad tech providers out there share the same blood. "For much of the industry involved in selling real-time ad trading products (including companies which compete with each other) Iponweb and AppNexus provide the critical ingredient of technology," writes Wieser in a research report.» 1 Comments
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