• Real-Time With Verve Mobile's New CMO Haake
    Verve Mobile, a mobile ad network that has flirted with programmatic ad technology before, took a big step toward further embracing programmatic with the hiring of ad tech vet John Haake as chief marketing officer. Real-Time Daily caught up with Haake to discuss the intersecting roles of tech and marketing, Verve's vision of programmatic and where it's taking the mobile ad industry.
  • Looking For Engagement From Real-Time Ads? Put Tech On For Size
    When it comes to real-time marketing, one thing advertisers often rely on are trends. But trends are fickle things: sometimes they are slow to rise and slow to die, and sometimes they are fast to rise and even faster to die. But what were the biggest trends of the last quarter, and how did marketers take advantage of them?
  • Private Marketplaces, Programmatic Direct Not Just Fads
    The programmatic ad industry's "flight to quality" may be overstated -- at least at this juncture -- with GroupM's cold shoulder to open real-time bidding (RTB) exchanges being the most common, and perhaps overused, example of a "trend" starter. However, it may not be hackneyed to the point of complete loss of significance -- as it shouldn't.
  • MediaMath's Upcast Buy Adds To Ad Tech M&A Intrigue
    M&A activity in the ad tech space has continued through summer and into fall with MediaMath, a major demand-side platform (DSP), on Thursday announcing its acquisition of Upcast, a social ad tech platform. In the "build, buy, partner" debate, ad tech companies seem increasingly content with buying to round out or otherwise add to their "tech stacks."
  • Digital Advertising's 'Dark Little Secret' Has Had Its Time
    Many in the digital ad industry believe the Media Rating Council (MRC) standard for viewability of 50% of an ad being in-view for one continuous second -- and two seconds for video ads -- is simply a starting point and not strong enough to elicit growth. In fact, some recent data suggests the viewability rates have actually regressed.
  • A Video Worth 10,000 Fraudulent Impressions
    If, as they say, a picture is worth a thousand words, then this video is worth about 10,000. Actually, this video is worth 10,000 of something: It's a two-minute video (a time-lapse of 24 hours) showing an ad fraud bot racking up 10,000 impressions on an infected computer.
  • Programmatic Is Growing Up
    Two of the largest holding companies in the world -- Publicis Groupe and Interpublic Group -- made headlines this morning, and programmatic advertising was part of the reason why. The combined announcements also show that programmatic, tech-driven ad buying is no longer relegated to the slums.
  • Out With The Newspaper And In With The SSP
    PubMatic, a supply-side platform, this week announced it is moving into the old New York Times building located at 229 West 43rd Street. While it's not quite "out with the old and in with the new" -- the New York Times recently upgraded to a brand new building -- the announcement offers a tinge of that sentiment.
  • Twitter Ups MoPub's Native Game Through Namo Integration
    When Twitter announced this morning that it is launching a new set of native ad features -- using Namo Media's technology, which it acquired in June -- my first thought was not of Twitter, MoPub, or really any type of advertising. My first thought was about the weather.
  • A Real Big Real-Time Opportunity Awaits Marketers
    Real-time advertising -- whether it be via programmatic campaigns, tweets during live events, or "right time" offers sent to a mobile phone -- has taken off in the advertising world, but it turns out advertisers aren't the only ones impacted by the instant gratification-ation of the world.
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