• Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
    Facebook blew past Q2 earnings estimates. So could its Facebook Audience Network be helping?
  • What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
    After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about what it all means is underway. Some industry executives have weighed in already, and RTBlog expects the speculation to continue.
  • Cost Per Viewable Person Is The Metric That Matters
    Sonobi's CEO makes a case for "people-based" vs. impression-based media planning with no intermediaries.
  • Watson To Change The Way IBM Buys Programmatic Ads
    Watson, IBM's cognitive computer able to make decisions in real time, is now using data to enhance the company's own ad buys.
  • Why I Don't Use An Blocker -- And Why I Wouldn't Mind Trying One
    Why I don't use an ad blocker but will likely try one soon.
  • Why I Use An Ad Blocker -- And Why I Don't Mind Disabling It
    In a September 2015 report, eMarketer quoted a Fractl and Moz study which found that 63% of U.S. millennials use ad-blocking software. I must admit, that despite working in digital journalism, I am now one of those millennials.
  • Fraud Crusader Says Ad Tech Firms, Others, Continue To Profit From Selling Fraudulent Impressions
    Shailin Dhar is on a crusade of sorts. He's attempting to battle online ad fraud, one of the global advertising industry's most pernicious problems.
  • Will Latest ANA Report Mean More Advertisers Trying To Take Programmatic In-House?
    With the Association of National Advertisers' (ANA) set of guidelines on agency transparency released on Monday, the message is clear: While agencies may be playing fast and loose, advertisers need to step up and take more responsibility for their relationships with media agencies.
  • Is The Rocket Ship Leaking Fuel?
    BMO Capital Markets has dropped coverage of Rocket Fuel, while other firms have weighed in with "Hold" recommendations.
  • The Complexity Of Holding Company Earnings And Transparency
    How can you tell how transparent holding company earnings are?
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