Portuguese travel. RVs. Graduate Degrees. What could these three things possibly have in common? According to ChoiceStream's June Audience Cost Calendar (which is actually data from May), these three segments were among the highest risers as compared to April. As more bidders enter the real-time bidding (RTB) space, competition heats up and the prices for high demand segments are driven up. ...Read the whole story
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Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions through a deal that could integrate the company's social technology into all Publicis Groupe agency platforms. ...Read the whole story
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Google Enhanced Campaigns Increase Cost Per Click
Search advertisers will need to learn how to compensate for rising costs per click as Google gains profits from the migration to AdWords Enhanced Campaigns. CPCs on the search engine rose more than 6% during the last three months alone. ...Read the whole story
Around The Net
- Rocket Fuel Opens Office In Spain M&M Global
Premium programmatic has a major hurdle in its path: publishers are slow to join. In my conversation with Peter Minnium a few months back, Minnium noted that a shortage of premium inventory was a key obstacle to getting brands to invest in digital display. So, if the IAB is publicly telling publishers that the demand is there, why aren't more publishers offering up the inventory? ...More
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Can Ad Networks And Advocates Close The Gap On Do-Not-Track?
Will the World Wide Web Consortium's effort to forge online privacy standards come to naught? Some privacy advocates are suggesting the answer could be yes. ...More
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