RTM Daily Issues for January 2013
- RTM Daily - Thursday, Jan. 31, 2013
- Real-Time With Frank Addante: Rubicon Chief Says He's A Suitor, Not A Seller by Joe Mandese
- Adap.tv Streamlines Ad Verification, Enhances Ad Targeting by Gavin O'Malley
- Edo's Mobile Pay-Per-Performance Marketplace Captures Local Ad Dollars by Laurie Sullivan
- Draftfcb Shifts Media Ops To Mediabrands, Enhances Client Services by Steve McClellan
- Study: Shoppers Ready To Bail In Five Minutes Or Less
- RTB For Dummies by Joe Mandese
- Facebook Won't Let Search Innovation Slow by Laurie Sullivan
- Guardian CEO: Responsive Sites Now Table Stakes by Nina Lentini
- 2013: The Year Of The Cloud Commentary by Scott Ferber
- The Future of TV Advertising Lies In RTB Commentary by Christopher Hansen
- RTM Daily - Wednesday, Jan. 30, 2013
- Real-Time (Self) Marketing - Do People Really Want This? by Tyler Loechner
- Moe's Taps Engauge For Media, Including Programmatic Display, Mobile
- Rubicon Adds Two Top Execs, Points Towards Independence
- iPhone Users Can Now Clear Ad Identifier
- Havas Taps SMG's Moorhead To Run Digital Trading And Ops by Joe Mandese
- Magnify Angel Chris Kelly: 'Human Editorial And Algorithmic Automation Still Nascent' by Joe Mandese
- Forbes' D'Vorkin: 'Programmatic Will Change The Economics Of Journalism' by Joe Mandese
- Welcome To The Machine: VC Likens Programmatic To High Frequency Trading by Joe Mandese
- China's Baidu Prepping RTB Platform by Joe Mandese
- Enliken's Guldimann: It's The Right Data, Stupid by Joe Mandese
- How To Get More Out Of Your DMP Commentary by Joshua Koran
- Evaluating RTB's Extendable Core Commentary by Edward Montes
- OpenX, AdTruth Ink Deal For Mobile Ad Targeting Commentary by Laurie Sullivan
- RTM Daily - Tuesday, Jan. 29, 2013
- The Truth, The Whole Truth, And Nothing But The Truth (All Of Them, In Fact) by Joe Mandese
- If Only They Had This During Watergate: WaPo Unveils Real-Time Fact-Checker by Joe Mandese
- AdTheorent Unveils Real-Time Mobile 'Learning Machine,' Predicts RTB Results On-The-Fly by Joe Mandese
- Accordant Strikes Mobile Accord, New Platform Enables RTB Trading by Joe Mandese
- Google PLAs: Marketers Gain Stronger Understanding Of Intent by Laurie Sullivan
- adBrite's Future Isn't, Ceasing Operations On Friday by Joe Mandese
- BAT Taps Branded's Black
- How To Get More Out Of Your DMP Commentary by Joshua Koran
- Outside Our Bubble: Mobile - 'Ewww! What a Mess' Commentary by Steve Smith
- RTM Daily - Monday, Jan. 28, 2013
- 'Mobile Traveler' Spells 'Real-Time Marketing Possibility' by Tyler Loechner
- SteelHouse Results Show Real-Time Offers Are Real Big by Tyler Loechner
- Real-Time With Jason Fairchild: OpenX CRO Rounds Up Latest Round by Tyler Loechner
- Are Video And RTB Ready For Each Other? Well, Sort Of by Tyler Loechner
- BBN To Use Maxifier's Admax
- AdStack Partners With Message Bus For Real-Time Messages
- Rubicon's Stevens On The Upside Of Automating The Sales-Side, Touts Role Of Publisher 'Trading Directors' by Joe Mandese
- 90 Advertisers Added to eBay's Private Exchange by Tyler Loechner
- Video RTB Could Surpass Forrester Projections by Joe Mandese
- Can Machines Manage Brand Engagement? Commentary by Sean O'Neal
- Canadians Skeptical of Social Media for Shopping Commentary by Erik Sass
- RTM Daily - Friday, Jan. 25, 2013
- FBX: Is The "New Shiny Object" A Game Changer, Or Just Facebook's Version of Google AdWords? by Tyler Loechner
- Collective Plugs Into Facebook Exchange by Mark Walsh
- Google's Algorithm Changes Throw Marketers, New Study Comes To Rescue by Laurie Sullivan
- Havas WW Launches SOE, Targets Analytics, Content by Steve McClellan
- Resolution Names Bavaro Global Chief Strategy Officer, Expands Development by Steve McClellan
- Innovid Gets MRC's Blessing
- Will Video RTB Exceed Forrester Expectations? by Tyler Loechner
- Can Machines Manage Brand Engagement? Commentary by Sean O'Neal
- Real-Time Bidding: The Next Round Commentary by Adam Berke
- Targeted Serendipity: Thinking Harder About 'Relevance' Commentary by Steve Smith
- RTM Daily - Thursday, Jan. 24, 2013
- Programmatic Trading Soars, More Concentrated Among The Top 100 Sites by Joe Mandese
- [x+1] Origin Allows Marketers To Use Own CRM Data by Tyler Loechner
- AppNexus Raises $75 Million, Round Will Be Used To Fund Ad Tech Innovation by Joe Mandese
- WPP Argues Safari Hack Didn't Harm Users by Wendy Davis
- Marketers: Align Objectives With Data Collection by Laurie Sullivan
- MediaMath Does The Math, Acquires Akamai's Data Platform, Licenses 'Pixel-Free' Technology
- AdRoll Announces Big 2012, Tripled Revenus
- Mixing Messaging and Social Media - PingMe 2.0
- Will Video RTB Exceed Forrester Expectations? by Tyler Loechner
- Google Redoes Image Search by Gavin O'Malley
- How To Use Google Analytics Attribution Modeling by Laurie Sullivan
- How Digital Display Can Become Your #1 Marketing Tactic Commentary by Cory Treffiletti
- Study: 44%Of Adults Opt Out Of Targeted Ads, 66% Delete Cookies Commentary by Wendy Davis
- RTM Daily - Wednesday, Jan. 23, 2013
- GE Brings Good Exhausts To Life, Creates New KPIs Via Big Data by Joe Mandese
- Xaxis Moves Into Radio, Begins Trading Online, Mobile Radio Audiences In Real-Time by Tyler Loechner
- Nielsen Explores Facial Recognition Tech For Ratings by Steve McClellan
- Rentrak Touts New Logo, Added Metrics Reach by David Goetzl
- Facebook Rolls Out Conversion Tracking Tool by Mark Walsh
- Turn Taps Vibrant's Gardner To Direct Communications
- Search Marketers Can Bid Per Mobile Device, OS Commentary by Laurie Sullivan
- RTM Daily - Tuesday, Jan. 22, 2013
- Responsive Type Media: Now You Can Bid Based On A User's Device by Joe Mandese
- C3 Says Programmatic Is Missing Links, Big Brands Need To Focus On Upper Funnel To Survive by Tyler Loechner
- Adometry Raises $8 Million For Expansion
- Cyberplex Unveils Programmatic Video Ad Platform, Targeting/Tracking Embedded Inside Units
- Why This Will Be The Year Of Premium Programmatic, Guaranteed! by Joe Mandese
- The 'New' Buying Model Of RTB by Joe Mandese
- Google's Universal Analytics Set To Transform Online Marketing Commentary by Heather Kraus
- Differentiation Creates Value Commentary by Tom Shields
- RTM Daily - Monday, Jan. 21, 2013
- Real-Time With Tina Chadwick: How Big Data Is Impacting The Big Idea by Joe Mandese
- SiteScout Publishes Real Simple Guide To Real-Time Bidding by Carrie Cummings
- WPP's Kinetic Goes Real-Time, Begins Trading Out-Of-Home Buys On Spafax Exchange by Joe Mandese
- KISSmetrics Finalizes Supercookies Settlement by Wendy Davis
- Yahoo's Mayer Kicking Tires At Pubmatic, Turn And Smaller Targets Too by Joe Mandese
- Graph Search: A Real-Time 'Minefield' by Joe Mandese
- Rocket Fuel To Hire 300 More: Mostly Engineers, Plus A Few Leg Breakers by Joe Mandese
- The Death Of Subjectivity: How Real-Time Analytics Can Actually Bolster Creativity Commentary by Tina Chadwick
- Fast, Fast, Faster: Online Video Ads Have to Act Quickly, Harvard Business School Study Says Commentary by P.J. Bednarski
- RTM Daily - Thursday, Jan. 17, 2013
- Why Invidi's Deal With Gracenote Will Accelerate Real-Time TV Targeting by Joe Mandese
- What's Fueling Rocket Fuel: Smarter Machines, People Too by Joe Mandese
- TubeMogul Gets A Lot Of Lotame, 140 Audience Segments by Carrie Cummings
- Heard It Here: Triton Enables Real-Time Buying Of Streaming Audio Audiences by Joe Mandese
- Gracenote, Invidi Deal Ups Real-Time Ad For TV by Wayne Friedman
- eBay: Mobile Transaction Volume Hits $13B In 2012 by Mark Walsh
- Perdue Trades EyeWonder For The Trade Desk, Becomes COO
- VCs Open Wallets For OpenX, Add $22.5 Million In New Funding
- SoftBank Backs Mobile Ad Developer Celtra, Will Help Fund Expansion
- Syncapse Names Ex-Microsoft Exec Daniels CRO
- In Defense Of Facebook's Graph Search Commentary by Samantha Afetian
- Looking At The Auction Marketplace From Other Perspectives Commentary by Gus Spathis
- Mobile RTB eCPMs Spike 50% For Holiday As iPad Delivers Biggest Gift Commentary by Steve Smith
