RTM Daily Issues for February 2013

RTM Daily - Thursday, Feb. 28, 2013
He May Not Have Invented The Internet, But Al Gore Has A New Algorithm That Could Change The Way You Use It by Joe Mandese
Dentsu Deploying Robots -- Actual Ones by Joe Mandese
Facebook Taps Third-Party Data Firms To Target Customers by Mark Walsh
Casale Puts Man Before Machine, Tweaks Automation To Personalize Relationships by Laurie Sullivan
Adap.TV Looking at IPO, Says Bloomberg News by P.J. Bednarski
Quote Of The Day Commentary by The Editor
Will Cookie-Blocking Spur Ad Networks To Change Their Recipe? Commentary by Wendy Davis
RTM Daily - Wednesday, Feb. 27, 2013
Real-Time With Rubicon's Stevens And Wexler On The State Of Mobile RTB by Tyler Loechner
Rocket Fuel Adds Bostrom As First Woman Board Member by Tyler Loechner
BrightTag Fuse Taps The 'Cloud' For Real-Time Multichannel Data by Tyler Loechner
Lotame Integrates Tech To Stop Consumer Data Theft by Laurie Sullivan
Smart AdServer RTB Platform Coming in April
Digital-Out-Of-Home Gets Smarter, Still Has Hurdles To Clear by Tyler Loechner
Making Social Matter Commentary by Jason Hoch
RTM Daily - Tuesday, Feb. 26, 2013
MediaMath Taps Spiegel For Americas by Joe Mandese
SpotXchange Taps Conde Nast's Caputo To Run Private Marketplaces by Joe Mandese
BlueKai Taps Taha As 'Quant' Guru by Joe Mandese
Dentsu Goes Real-Time, Backs OpenX by Joe Mandese
VivaKi, AOL Unveil New Video Ad Units: Give Users Even More Control, Ability To Interact by Joe Mandese
FTC, Compete Finalize Privacy Settlement by Wendy Davis
Yieldex Integrates WIth Adobe AudienceManager To Boost Ad Revs
Real-Time Branding (Race To The Bottom?) Native Advertising Requires Impact and Scale Commentary by Skip Brand
Mozilla Raises Stakes On Do-Not-Track Headers Commentary by Wendy Davis
RTM Daily - Monday, Feb. 25, 2013
Optimism Grows For Tech Spending, Less So For Trading Desks by Joe Mandese
Yieldex and Adobe Collaborate For Advanced Inventory Management by Tyler Loechner
TubeMogul University Goes International; New Website Launches by Tyler Loechner
MediaMath's Weaver Named CEO Of Zenovia by Joe Mandese
Martini Promotes O'Regan to President and CRO by Tyler Loechner
[x+1] and UberTags Deal Highlights "Real-Time Decisioning" by Tyler Loechner
Danckaert Joins agencyQ As CTO
Goldman Sachs Analysts "Exceedingly Pleased" With FBX
How Publishers Should Deal With RTB by Tyler Loechner
"Quality Will Prevail" by Tyler Loechner
Tremor's VideoHub Intros 'eQ ' Application to Give Holistic Quality Grade To Online Ads Commentary by P.J. Bednarski
Big Data Is The Beginning Of A Means To An End Commentary by Claudio Marcus
RTM Daily - Friday, Feb. 22, 2013
Twitter Ads API in Real-Time, Is This The Marketer's Dream? by Tyler Loechner
Martini Promotes O'Regan to President and CRO by Tyler Loechner
FBX Drives Lower CPMs, Web Retargeting More Clicks by Mark Walsh
Danckaert Joins agencyQ As CTO
Hyberbabble Of The Day Commentary by Joe Mandese
Big Data Is The Beginning Of A Means To An End Commentary by Claudio Marcus
A Look Into RTB's Quality, Ad Impressions, Data & Future Commentary by Gus Spathis
RTM Daily - Thursday, Feb. 21, 2013
The Origin Of The Specious: Which Algorithm Is Best? by Joe Mandese
The Real-Time Marketplace: Now There's An App For That by Joe Mandese
LiveRail Adds Arnstein to Lead EMEA Operations by Tyler Loechner
HStreaming Announces Mobile RTB Platform by Tyler Loechner
PubMatic Eyes Singapore Market, Appoints Jonas Overseas by Tyler Loechner
Video RTB Platform 'Virool' Raises $6.62 Mil by Tyler Loechner
Rubicon Goes Agnostic: Unveils Buy-Side Technology, Mobile Too by Joe Mandese
Weather's Hecht Joins Adap.TV Board
DoubleVerify Receives MRC Accreditation For Verification, Viewability
A Look Into RTB's Quality, Ad Impressions, Data & Future Commentary by Gus Spathis
Myth-Busting: The Truth About Mobile Video RTB Commentary by Matt Young
Quote Of The Day Commentary by Joe Mandese
RTM Daily - Wednesday, Feb. 20, 2013
Denmark Publishers Open Up Inventory For RTB With Rubicon by Tyler Loechner
[x+1] Acquires UberTags, Expands Data, Web Services by Laurie Sullivan
WPP's Compete Shifts Search Focus From Intent To Behavior by Laurie Sullivan
Shopzilla Launches Aisle A, Audience-Targeting Division by Gavin O'Malley
Automated Print Media Analysis From Media OutReach
NYT Announces Real-Time Ad Serving Via Twitter by Tyler Loechner
Will Ad Sales People Be Replaced By Algorithms? by Tyler Loechner
RTB Reaching 30% of Online Video Ad Sales by Tyler Loechner
Abode Announces Successful FBX Beta Run, Public Launch by Tyler Loechner
In Retail, Demand-side Platforms Top Ad Networks In Q4 by Karl Greenberg
Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013 by editor
Smartphone Owners Prefer Displaying Mobile Coupons to Cashier by Chuck Martin
The Concept Of Programmatic Buying Commentary by Laurie Sullivan
The Rise of SMS Mobile Coupons Commentary by Chuck Martin
EU Presses Google On Privacy Commentary by Wendy Davis
RTM Daily - Monday, Feb. 18, 2013
Real-Time, Even At Half-Time by Joe Mandese
Switch Unveils Real-Time Measurement For Experiential Marketing by Tyler Loechner
Alphabird Acquires Volt, Will Bolt Video Onto Its Ad Platform by Joe Mandese
Weather Channel Brings Climate-Controlled Toyota Background Ad To New Android App by Steve Smith
24/7 Media Epands Excellence Centers Into Spain
Aegis Taps Hobbs To Run Amnet In The U.K. by Joe Mandese
comScore: Programmatic Driving 'Smarter Advertising' by Joe Mandese
Beaumier Reveals Xaxis' Philosophy: Creating A Complete Audience Portrait by Joe Mandese
The Exchange Game - Why Advertisers Should Be Playing Commentary by Tracy Gross
Is Programmatic Making People Irrelevant? (Answer: No) Commentary by Joe Mandese
RTM Daily - Thursday, Feb. 14, 2013
Private Marketplaces PMP Up The Real-Time Volume, CPMs Too by Joe Mandese
Microsoft's Windows 8 Tablet Ads Touch Up Brand Recall by Laurie Sullivan
Ad Collision Costs $200,000 On $1 Million Ad Buy by Laurie Sullivan
Turn Taps Murphy In Advisory Role
PubMatic Chief Confirms Approach By Yahoo by Joe Mandese
Analytics Firm Marin Software Files For IPO by Gavin O'Malley
How Social Delivers Real-Time Marketing Commentary by Laurie Sullivan
RTB Can Also Mean 'Real-Time Branding' Commentary by Joe Mandese
RTM Daily - Tuesday, Feb. 12, 2013
Adap.tv's New Technology Could Draw TV Crowd to Online Video by Tyler Loechner
Apigee Unveils Apigee Insights by Tyler Loechner
LinkedIn SlideShare Develops Real-Time Tracking Content Analytics by Laurie Sullivan
Did Real-Time Kill Predictive Models? by Tyler Loechner
Real-Time Branding: The Automation Challenge For Brands Commentary by Ari Bluman
Programmatic Premium: It's Already Here (Kind Of) Commentary by Aaron Doades
How Publishers Can Get Real About Mobile Commentary by Kirk McDonald