Hyperbabble Watch by Joe Mandese

"A first-of-its-kind multi-channel B2C customer acquisition solution that maximizes customer conversion and online marketing ROI by delivering the most valuable prospects and customers to leading brands." That, hands-down, was the winner of today's edition of Hyperbabble, a contest I play with myself each day to select the best (or as the case may be, worst) examples of advertising and media technology jargon. Today's runner-up, by the way, was, "A breakthrough platform that allows advertisers to target their audience with an unprecedented level of pinpoint accuracy through a multi-layered approach to customer targeting and segmentation." ...Read the whole story

  • TubeMogul Raises $1.24 Mil., Enters Japan by Tyler Loechner

    TubeMogul has raised 100 million Yen ($1.24 million) in financing and has opened up an office in Tokyo, Japan. Newly appointed CEO Masahiro Kano will lead TubeMogul Japan, the new independent entity. The venture funding came from Digital Advertising Consortium (DAC), a division of holding company Hakuhodo, and Omnibus, an ad tech company and strategic partner. "Japan is just experiencing the shift in the way media is bought and sold," said Keith Eadie, VP of marketing, TubeMogul. "While they are coming to it maybe a few years later, there's obviously a massive economic opportunity...to capitalize on." Eadie notes that Japan ...Read the whole story

  • Legolas Taps Netmining's Hegarty For Media Sales by Joe Mandese

    Legolas Media has named online industry sales vet Michael Hegarty vice president-media sales for its Intelligent Media Buying service. He joins from audience-targeting platform Netmining, where he was director of East Coast and Midwest sales. ...Read the whole story

  • Spredfast Raises $18M, Expands Tech Platform To Enhance Marketing by Gavin O'Malley

    Amid an ongoing social-marketing boom, software start-up Spredfast just raised $18 million, led by OpenView Venture Partners. The social-marketing specialist plans to invest further in its technology platform and staff, noting social has become a key component of the marketing mix. ...Read the whole story