By at least one measure -- the publishers utilizing PubMatic -- real-time bidding is now neck-and-neck with ad networks as a source of advertising revenues. According to a fourth-quarter 2012 analysis released by the sales-side platform, RTB now represents 48% of all ad revenues not sold directly by publishers' own sales organizations. That's just 2 percentage points less than ad networks, which currently generate 50% of all secondary, non-premium advertising sales. ...Read the whole story
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Microsoft's Windows 8 Tablet Ads Touch Up Brand Recall
Microsoft worked with four advertising agencies to make touch part of the brand experience in Windows 8 on Surface tablets. Each of the four ad experiences -- Pictures film Jack Reacher, Delta, Ford and Jeep -- allow consumers to interact with the ads in new ways. ...Read the whole story
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Ad Collision Costs $200,000 On $1 Million Ad Buy
Fraud and ad collision continue to plague the online advertising industry. More than 20% of the ads being placed through publishers directly and through networks are suspected of being fraudulent. For ads placed through exchanges, the risk is closer to 30%. ...Read the whole story
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An eMarketer report shows how social signals fuel real-time marketing. The report shows how companies like Cisco, Dell, Discovery Communications, H&R Block, McDonald's, SAP, Sprint Nextel and other businesses share how they go beyond traditional social marketing to do more with social analytics. They create content that drives more response and engagement, make rapid changes to marketing plans, and develop initiatives around topics and events driven by changes trending in social media, according to the report. ...More
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RTB Can Also Mean 'Real-Time Branding'
RTB is normally an acronym for real-time bidding popular among performance marketers, but it can also represent "real-time branding," according to Simpli.fi CEO and Co-Founder Frost Prioleau, citing recent comments from brand marketers embracing programmatic media-buying. ...More
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