RTBlog
By at least one measure -- the publishers utilizing PubMatic -- real-time bidding is now neck-and-neck with ad networks as a source of advertising revenues. According to a fourth-quarter 2012 … Read the whole story
Microsoft worked with four advertising agencies to make touch part of the brand experience in Windows 8 on Surface tablets. Each of the four … Read the whole story
Fraud and ad collision continue to plague the online advertising industry. More than 20% of the ads being placed through publishers directly and through … Read the whole story
- COMMENTARY
An eMarketer report shows how social signals fuel real-time marketing. The report shows how companies like Cisco, Dell, Discovery Communications, H&R Block, McDonald's, SAP, … Read the whole story
- COMMENTARY
RTB is normally an acronym for real-time bidding popular among performance marketers, but it can also represent "real-time branding," according to Simpli.fi CEO and … Read the whole story
