Real-Time, Even At Half-Time by Joe Mandese

As far as media events go, there probably hasn't been one more real-time than Super Bowl XLVII, which included a number of media firsts, including the ability of viewers to watch the action of all 22 NFL players on the field at the same time, on a single screen. The technology, which the NFL aptly named the "All 22" camera angle, previously was only available to NFL teams after a game, so they could conduct their own post-game analysis. But thanks to the insistence of Super Bowl network CBS Sports, it was also available to millions of users tuning into ...Read the whole story

  • Switch Unveils Real-Time Measurement For Experiential Marketing by Tyler Loechner

    Experiential marketing agency Switch this week announced the Switch Mobile Reporting Tool (SMRT), a software that allows marketers to organize and measure their campaigns in real-time. SMRT software is customizable to measure specific facets of experiential marketing campaigns in real-time, depending on what matters most to each marketer. "We live in a world that moves at the speed of a text message, a Tweet, a Facebook post, an Instagram," stated JC Dillon, developer and manager of SMRT. "A cycle that used to take months or years, now plays out in a matter of hours." The software can be run via ...Read the whole story

  • Alphabird Acquires Volt, Will Bolt Video Onto Its Ad Platform by Joe Mandese

    San Francisco-based Alphabird has acquired Sydney, Australia-based video ad developer Volt Media. Alphabird said the deal will expand its presence in the Asia-Pacific region, and that Volt's video ad platform will give existing customers better Web and mobile options. Launched in 2011, Volt serves advertising content on an array of online video partners, including Dailymotion and Blip. It also has "preferred video partner status" with some of Australia's biggest shops and trading desks, including Cadreon, Ikon and OMD. ...Read the whole story

  • Weather Channel Brings Climate-Controlled Toyota Background Ad To New Android App by Steve Smith

    Even the ads in Weather Channel's upgraded Android app are climate-controlled and dayparted. Branded backgrounds of Toyota vehicles depict current weather conditions and time of day. ...Read the whole story

The Exchange Game - Why Advertisers Should Be Playing by Tracy Gross

Regardless of the obstacles, it's clear to me that RTB is a viable marketplace and something that advertisers need to consider as they move forward with digital buys. I recently attended OMMA's RTB conference in New York City, where industry leaders talked of a future for RTB outside of the digital ad space. The day may be coming when media buyers find themselves bidding for traditional media within an exchange. ...More

  • Is Programmatic Making People Irrelevant? (Answer: No) by Joe Mandese

    That's what Adotas' Mike Daly concludes in the second part of a two-part series on the subject, noting: "The rise of programmatic simply means that salespeople will have to up-level and broaden their game. Really great salespeople work on behalf of their clients to get them what they want and need and that will never go away. Right now there is more money and more attention flowing online. This simply means that the opportunities for marketers to find and connect with consumers are only getting better and more sophisticated." ...More