• Denmark Publishers Open Up Inventory For RTB With Rubicon by Tyler Loechner

    Denmark publishers Politiken, Jyllands-Posten, and Ekstra Bladet have opened up their online inventory and data to be traded in real-time. The Danish Publisher Network (Dansk Udgivernetvrk) will use Rubicon Project's platform for the exchange. Jay Stevens, SVP and GM, International, Rubicon Project Steven spoke of the maturity of RTB as a whole in Europe. He said that one-third of Rubicon's inventory comes from Europe, and said that a "staggering amount of premium inventory [is] becoming available in Europe." Dansk Udgivernetvrk is the second European publisher consortium, the first being France's La Place Media co-op. The publishers came together to share ...Read the whole story

  • [x+1] Acquires UberTags, Expands Data, Web Services by Laurie Sullivan

    Digital marketing hub [x+1] has acquired UberTags, a tag management company, to expand its services as a data management provider. The technology will give marketers the means to better manage digital operations and target campaigns across multiple devices. ...Read the whole story

  • WPP's Compete Shifts Search Focus From Intent To Behavior by Laurie Sullivan

    Compete, a Kantar Media company, has introduced Ascend, a tool that optimizes search engine query results and paid-search ads based on consumer behavior rather than intent. Introduced Monday as a software-as-a-service platform, Ascend supports real-time behavior-based analysis and metrics for a search engine results page to identify and optimize the click-path to purchase. ...Read the whole story

  • Shopzilla Launches Aisle A, Audience-Targeting Division by Gavin O'Malley

    Comparison-shopping site Shopzilla debuted a new media solutions and audience-targeting division. Named Aisle A, the unit encompasses a range of new features, including better audience targeting, rich media, and display advertising. ...Read the whole story

search The Concept Of Programmatic Buying by Laurie Sullivan

Google has been running a series of interviews based on programmatic buying. The last featured IAB VP of Ad Technology Steve Sullivan, and the next occurs Friday, Feb. 22, with Mike Finnegan, director of product development at Xaxis, with a discussion of how WPP's audience buying company is leveraging programmatic channels to support brands. The series explores what programmatic buying will look like in the future and what it means to the online advertising industry. ...More

  • The Rise of SMS Mobile Coupons by Chuck Martin

    Mobile coupons sent by SMS are desired by many consumers and the majority of women using them prefer to cash them in by displaying their phone to a cashier compared to scanning-based methods. ...More

  • EU Presses Google On Privacy by Wendy Davis

    Google's decision last year to revise its privacy policy still isn't sitting well with EU regulators. This week, the French agency CNIL criticized Google for failing to adequately respond to criticism of its new policy. The regulators said they intend to move forward with their complaints. ...More