The Origin Of The Specious: Which Algorithm Is Best? by Joe Mandese

One of the reasons I wanted to edit RTM Daily and write RTBlog is to do the deep dive into all this geeky technology that's transforming our industry (and society), but even I wasn't prepared for the conversation that took place Wednesday afternoon on the West Side of Manhattan where Rubicon Project held its New York Summit updating the industry on some new bells and whistles and, well, algorithms. In fact, those mathematical programs were the real stars of the event, even though Rubicon brought some pretty big industry execs on stage, and surrounded the audience with some sci-fi looking ...Read the whole story

  • Rubicon Goes Agnostic: Unveils Buy-Side Technology, Mobile Too by Joe Mandese

    As part of its push to automate the way advertising is bought and sold, The Rubicon Project Wednesday signaled a shift from a mainly "sell-side" focus to the "buy-side," unveiling its first major suite of technologies aimed at advertisers, agencies, media buyers and trading desks. The announcement, which was made as part of a half-day-long summit of advertisers, agencies and digital publishers in New York City, was a significant step toward positioning the six-year-old Los Angeles-based startup as a truly "agnostic" platform for buyers and sellers to automate the way they trade media. ...Read the whole story

  • The Real-Time Marketplace: Now There's An App For That by Joe Mandese

    Marketplace data on real-time bidding will be available a little more real-time, thanks to a new mobile app being introduced this week by Rubicon Project. The app, which initially is available for iPhone users and soon will be available in Android and Kindle Fire versions, will give anyone, anywhere access to Rubicon's monthly Marketplace Report detailing programmatic trading trending trends by major advertising categories and online publishing genres. ...Read the whole story

  • LiveRail Adds Arnstein to Lead EMEA Operations by Tyler Loechner

    Online video exchange LiveRail today announced that Yoav Arnstein has joined LiveRail as GM, EMEA and will work from the company's new London office. Arnstein said that his main focus will be bringing new publishers on board and promoting LiveRail's solution across Europe. "Programmatic buying is starting to grow massively," said Arnstein. "It is a relatively green field." But Arnstein says that the European market has always been more protective of their remnant ad inventory. Arnstein said as a result, "The way they are adopting programmatic is in a much more cautious way. Arnstein described that to be "cautious" means ...Read the whole story

  • HStreaming Announces Mobile RTB Platform by Tyler Loechner

    HStreaming, a real-time data analytics provider, today announced a real-time bidding platform for mobile. The platform is powered by the company's Hadoop technology. "The platform has two perks," HStreaming CEO Jana Uhlig said. "It has real-time bidding capabilities and it's a real-time analytics provider." Uhlig also says that the technology is able to answer many questions surrounding the "missing cookie" in mobile. According to an earlier release, the analytics technology can track phones, behavior, target audiences, and can geo-target. Combining that analytics technology with a RTB platform figures to make life easier for mobile advertisers. ...Read the whole story

  • PubMatic Eyes Singapore Market, Appoints Jonas Overseas by Tyler Loechner

    Sales-side platform PubMatic this week announced the appointment of Rob Jonas as VP and managing director for EMEA and APAC. In his new role, Jonas will be responsible for the continued expansion of PubMatic's Strategic Selling Platform. According to Kirk McDonald, president, PubMatic, Jonas' short-term focus will be to double efforts in places where PubMatic already has a presence, such as Germany and France. It's not set in stone, but McDonald said that Singapore could also become a place of interest. Citing an IDC projection that says programmatic ad spending will reach $13.9 billion in 2016, McDonald said, "[RTB] is ...Read the whole story

  • Video RTB Platform 'Virool' Raises $6.62 Mil by Tyler Loechner

    Last week, video ad platform Virool raised $6.62 million in seed money from investors such as Thomvest Ventures, Draper Fisher Jurvetson, Yuri Milner, Menlo Ventures, and others. The company uses its own RTB exchange to place video ads. Virool had the luxury of being able to choose its own investors. Alex Debelov, the company's co-founder, said the company simply had to answer, "Who would be the best partners for us?" In answering that question, Debelov said the company wanted to seek out investors that had high global reach. The purpose of Virool is to help videos go viral -- hence ...Read the whole story

A Look Into RTB's Quality, Ad Impressions, Data & Future by Gus Spathis

In a recent panel at OMMA RTB in New York City, debates broke out over issues surrounding metrics, content, quality of inventory, and how the world of RTB has actually evolved. ...More

  • Myth-Busting: The Truth About Mobile Video RTB by Matt Young

    Video, mobile and real-time bidding (RTB) are all hot buzz words in the digital advertising industry, but many marketers and industry thought leaders may not be giving mobile video RTB the credit it deserves. ...More

  • Quote Of The Day by Joe Mandese

    "By following me on Twitter @lexfenwick, you'll hear about our achievements, wins and future innovations real-time." -- Dow Jones CEO Lex Fenwick, announcing (by email) that he can be followed on Twitter. ...More