Twitter Ads API in Real-Time, Is This The Marketer's Dream? by Tyler Loechner

Twitter this week announced its Twitter Ads API, which opens the door for advertising to expand on the social media site. In addition, Twitter hopes the Ads API will push their annual revenue from 9 figures to 10, according to Brian Wieser, CFA, senior research analyst, Pivotal Research Group. Everything on Twitter happens in real-time, but marketers have been unable to take full advantage of the millions of "Tweeters" quite yet. The lack of an API has not been solely responsible for this, but Wieser believes Twitter will now be able to offer similar ad campaign management to Facebook, which ...Read the whole story

  • Martini Promotes O'Regan to President and CRO by Tyler Loechner

    Martini Media has promoted Thomas O'Regan to president and CRO as the company continues its shift from premium to programmatic. Martini Media saw rapid growth in 2012, and O'Regan's promotion is meant to foster further growth in 2013 in the RTB space. "Tom will play an integral role in our dynamic growth phase as we move from premium sales to more programmatic revenue," stated Skip Brand, founder and CEO of Martini Media. ...Read the whole story

  • FBX Drives Lower CPMs, Web Retargeting More Clicks by Mark Walsh

    Since formally launching in September, Facebook Exchange, the real-time bidding platform has attracted 1,300 advertisers and is now processing over 1 billion impressions per day. ...Read the whole story

Big Data Is The Beginning Of A Means To An End by Claudio Marcus

For most media, marketing, and advertising companies to fully take advantage of the promises of big data analysis, the process of extracting value from insights must be easy, actionable and scalable. The next generation of breakthrough applications to leverage big data analysis must be easy enough to allow just about anyone with a little domain expertise to readily identify, process, and extract the related value in a largely automated fashion. ...More

  • A Look Into RTB's Quality, Ad Impressions, Data & Future by Gus Spathis

    In a recent panel at OMMA RTB in New York City, debates broke out over issues surrounding metrics, content, quality of inventory, and how the world of RTB has actually evolved. ...More

  • Hyberbabble Of The Day by Joe Mandese

    "The online advertising sector is growing rapidly and publishers need simple, seamless solutions to better monetize their inventory for greater ROI . We've enhanced our publisher offering to deliver a single source solution that can monetize up to 100% of inventory through our demand partners." ...More